Foundations of Modern Marketing in a Digital World
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Everyone's talking about marketing trends. Nobody's talking about the fundamentals that make them work.
Digital channels are everywhere. Data is cheaper than it's ever been. Customer behavior is more visible and more fragmented at the same time. Most marketers are chasing the latest tactic instead of building on a solid foundation. That's why so many campaigns fail.
In this webinar, Maaz Saiyed, PhD — Faculty at Nexford University — cuts through the noise and shows you what actually matters. How digital channels, data, and customer behavior come together. How to use that understanding to drive real results. You'll walk away with a clear, practical foundation you can apply right away — whether you're building your first campaign, rebuilding a struggling one, or leveling up your team's strategic thinking.
This isn't theory wrapped in jargon. It's the essentials. The ones that still work. The ones that always will.
- Cut through marketing trend noise — get back to fundamentals that drive results
- Learn from faculty credibility (Maaz Saiyed, PhD) — not a self-help author or influencer
- Practical, applicable framework you can use immediately
- Understand the connection between digital channels, data, and customer behavior
- Establish Nexford as a thought leader in marketing education
- TOFU play — build awareness and credibility with external audience
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