Advance your career with a bachelor's degree in Digital Marketing. Specialize in hot topics like digital multichannel marketing, SEO, analytics, and brand.
Complete a BBA in an average of 48 months or shorter if you want. The faster you finish, the more money you’ll save.
15-20 hours per week which fits into your work schedule so you can earn while you learn.
Learner-centric, mission driven, 100% online, offering a next-generation learning experience. Regardless of physical location.
When you take a Nexford Bachelor of Business Administration with a Specialization in Digital Marketing, you’ll need to complete 26 core bachelor’s courses as well as four specialization courses. You’ll learn skills based on the latest employer needs and market trends – this is what we call our Workplace Alignment Model – our curriculum is designed to equip you with the skills you need and employers are looking for.
3 course credits
Our Digital Marketing Analytics course emphasizes the importance of data and analytics in today’s business environment. Learners taking this Digital Analytics course measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.
3 course credits
The Marketing Channels, Tactics, and Management course examines the contemporary range of marketing channels, common tactics unique to various channels, and how to plan an integrated approach to reach consumers at critical points. This course provides an overview of marketing channels with more focus on digital channels covered throughout the 360’ Marketing Certificate and Specialization. To deliver on the core components of any brand’s success, customers and stakeholders must feel assured that the brand exists, be clear on its offering, and see clear value in relation to themselves. Based on rapid changes in technology along with the way we distribute, consume and share media, understanding channel differentiators and designing an integrated marketing approach are essential for business goal attainment in today’s competitive landscape.
3 course credits
Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.
3 course credits
Digital Advertising and Search Engine Optimization provides an understanding of the different performance marketing channels and how they can help a business grow traffic quickly and sustainably. Learners set up campaigns and develop strategies to optimize for performance.
A fully online BBA at Nexford is designed for highly motivated professionals ready to kick-start their work lives. Whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business. To build our programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever.
I got attracted to Nexford because I was looking for an online program that is flexible. I’m not someone who is a traditional person. I’m not a traditional learner. I like to learn at my own pace. And I like to learn hands-on.
Current BBA learner, Nigeria
Nexford learners can complete their degree in the U.S. at one of Strayer University's campuses. You can transfer credits from Nexford and finish your degree in the U.S. potentially saving on costs of studying abroad, with a streamlined admissions process and a 50% tuition scholarship opportunity for eligible Nexford learners. International students planning to study in the United States must apply for a valid learner visa enabling them to live and study in the U.S. Eligible visa holders may also have access to optional practical training subject to the requirements as outlined by the USCIS.
We understand that life can get busy, so we make it easy to begin your studies at Nexford.
You can start learning immediately! If you can't provide all your documents upfront, simply upload your government-issued ID and pay the application fee.
Once you're enrolled and your first course begins, you'll have 60 days to submit any missing documents, such as your diploma or transcript.
We're here to support you every step of the way.
We're excited to welcome you to the Nexford community! << Apply Now >>
Select which program you’re interested in, and submit your details to learn more about Nexford's fully online programs — a Nexford Application Specialist will then be in touch.
