Brand, Strategy & Digital Marketing


Gain a comprehensive overview of the business of marketing in a digital-first world — and gain a competitive advantage — in our Brand, Strategy & Digital Marketing certificate.

Next start date: August 1


Designed to keep your skills in demand


Complete in your own time, on your own terms – in as little as 6 months from . Start on the first of the next month.

Discover tuition fees


Our certificates enable you to succeed in today's most in-demand fields. Apply your new skills from day one at work.


Master the skills employers are looking for and put your accomplishments in the spotlight with certificates you'll be proud to share.


Our intuitive learning experience focuses entirely on you – so you master valuable real-world skills, fast.

Brand, Strategy & Digital Marketing: certificate with four courses

Organizations that differentiate themselves in a competitive landscape and prize their customers’ needs generate marketing-led growth. The curriculum offers practical insight into enriching the customer experience with effective digital marketing communication strategies. Choose 4 out of 5 courses offered.

  • Branding and Creative Direction

    Branding and Creative Direction examines the process of defining the vision and personality of an original brand or a re-brand, and how to develop guidelines to ensure the brand values are calibrated across all marketing and communication channels. Emphasis is placed on the communication and execution of the brand promise to attract and retain customers.

    You’ll learn to master communication competencies and skills that can be used when interacting with stakeholders and team members to develop effective creative direction for brand creation and campaigns. Learners critically evaluate brand perceptions that have been defined by brand strategy and supported by marketing and communications.

  • Marketing Strategy and Planning

    Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.

  • Marketing Channels, Tactics and Management

    The Marketing Channels, Tactics, and Management course examines the contemporary range of marketing channels, common tactics unique to various channels, and how to plan an integrated approach to reach consumers at critical points. This course provides an overview of marketing channels with more focus on digital channels covered throughout the 360’ Marketing Certificate and Specialization. To deliver on the core components of any brand’s success, customers and stakeholders must feel assured that the brand exists, be clear on its offering, and see clear value in relation to themselves. Based on rapid changes in technology along with the way we distribute, consume and share media, understanding channel differentiators and designing an integrated marketing approach are essential for business goal attainment in today’s competitive landscape.

  • Digital Marketing Analytics

    Our Digital Marketing Analytics course emphasizes the importance of data and analytics in today’s business environment. Learners taking this Digital Analytics course measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.

Digital analyticsReportingMarketing channelsMarketing strategyDigital marketingMarketing planningCrisis managementBrand managementContent management

Marketing skills for a digital world

  • Build a solid foundation in digital marketing and analytics in a business context and show that you’re more than a generalist
  • Gain soft skills of the future like critical and creative thinking
  • Gain a competitive edge in a fast-changing world with hard skills like digital fluency and business analysis
  • Make informed business decisions, and lead with confidence: 94% of Nexford learners increased in confidence at work
  • Build a network of global professionals from 110+ countries working at firms like Google, Deloitte, and EY
  • Earn a certificate as well as digital badges as you go – including credentials from LinkedIn Learning

I got attracted to Nexford because I was looking for an online program that is flexible. I’m not someone who is a traditional person. I’m not a traditional learner. I like to learn at my own pace. And I like to learn hands-on.

Victoria Abia

Current BBA learner, Nigeria

Demonstrate skills with stackable credentials

Nexford’s curriculum is designed to equip you with a competency-based education (CBE). Competencies are skills and abilities – the things you need to know and be able to do. CBE is a program of study based on the mastery of specific skills tied to careers.

The best part? Our stacked credential model means that you can start with a certificate and fold those into a larger degree. You can even earn an Associate of Applied Science (AAS) degree while working towards achieving a Bachelor of Business Administration (BBA) degree. So, even if you start small, you’re on your way to a degree!

This means that you are continuously rewarded with additional credentials, and at no extra cost.

Have questions? Speak to a Nexford Application Specialist

Our community feedback says it all

of alumni stated they received a positive return on investment


of learners would recommend Nexford

of alumni felt prepared to solve organizational challenges

What support will I receive?

When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.

At Nexford though, you'll do more than just learn. Alongside your studies, you'll receive access to all of our career services: beginning when you enroll, and ending... well, never.

From early career planning to personal branding to job applications, we'll be alongside you every step of your program. Even after you've graduated our support doesn't stop, as we'll continue to bring you lifelong learning opportunities — including LinkedIn Learning & the Nexford Digital Library.

Your career success is at the heart of everything we do. Discover our career services, and see how you'll come away from Nexford with more than just a certificate. 

Request information about Nexford’s online programs

Select which program you’re interested in, and submit your details to learn more about Nexford's fully online programs — a Nexford Application Specialist will then be in touch.

Certificates FAQs

Each certificate has a number of courses, and each course should be finished in a set timeframe.

You have eight weeks to complete each course. Nexford is 100% online, which means you can log in when it suits you.

While you're learning, your personal Success Advisor will help you stay on track.

We are a licensed, degree-granting institution of higher education. We’re licensed by the Higher Education Licensure Commission in Washington DC. All institutions of higher education are licensed by the Higher Education Licensure Commission (HELC).

Nexford University is accredited in the US by the Distance Education Accrediting Commission (DEAC), which is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA).

For more information on our licensing and accreditation, visit www.nexford.edu/accreditation

Each university sets its own credit transfer policy. To find out whether a specific school or university will transfer credit from your Nexford coursework, you should reach out to their admissions’ or registrar’s office to inquire.

Nexford's learning experience is unlike any other. Think engaging, interactive online learning that helps you gain the skills you need – fast.

Our online learning environment contains everything you need to learn at Nexford. It's where you'll take courses, chat with peers, submit assignments, receive feedback, track your grades, and access your faculty's calendars to book one-on-one sessions. It's also where you'll manage your enrollment, add courses, and pay your tuition.

You'll get access to your modules through Canvas, a learning management platform, and you can even take your learning wherever you go with the Canvas mobile app. Module materials include reading, videos, interactive elements, quizzes, and relevant case studies. 

Live lectures are done by faculty once every two weeks or more often. Don't worry, these sessions are entirely optional, and you don't have to wait for them to progress in your learning or course — everything you need to complete your projects, assignments, or assessments is available through your modules.

Assessments are weekly, and you must meet assessment and project deadlines to progress seamlessly. We recommend you allocate a minimum of 15-20 hours per week to your learning at your most convenient time to achieve this. If you need additional support, our Learner Success team is available 24/7. They will also help you with transitioning to online studies, creating your study timeline, and goal setting.

Overwhelmed? Don't be! You'll get a full tour of the learning environment during orientation. You're in safe hands with us.

Everyone at Nexford benefits from our system of support. Our dedicated team of faculty is available by appointment to answer questions, discuss content, and help you meet your goals within your course. Additionally, our advisors are available 24/7 to provide guidance and support whenever you need it.

You also have the option to attend orientation, which is a great way to get familiar with the online learning environment. Access your dashboard and take your six orientation modules to understand where you'll take courses, view your grades, and explore your resources.

Not necessarily! You can enroll in a certificate without having a degree. But if you're enrolling in an Graduate certificate, you may struggle if you don't have enough business experience. That's why we recommend people work in their field for a few years before they enroll in an Graduate certificate.

Instead, enroll in an Undergraduate certificate to get a solid grounding in the topic you choose!

No. Relevant work experience is helpful, but not required.

If you're advanced in your field, you should choose from Graduate certificates.

If you're just starting out, or want to reskill in another area, choose from Undergraduate certificates.