The Business Career Branding for Success course engages learners in developing and strengthening the business and personal components of one’s own career brand. The learner takes the role of a “CEO” and uses business tools to analyze competitive strengths and weaknesses, create a competency profile, document high-demand marketable and transferable skills, craft a resume and develop a lifelong learning and career development plan that will be revisited throughout the degree program.
This course is divided into two parts: Part 1 is to establish a competitive benchmark pre-assessment and initial lifelong learning and career development action plan, and Part 2 enables the learner to re-evaluate competitive strengths and weaknesses, finalize the lifelong learning and career development action plan, and create a personal brand and business plan for the individual career path.
Business Career Branding for Success Course Overview
Analyze competitive strengths and gaps using core business tools including Strengths, Weaknesses, Opportunities and Threats (SWOT)
Translate NXU academic, business and co-curricular experiences into high-demand marketable and transferable skills needed for career or academic planning
Integrate information and services from a variety of human, print, and electronic resources to develop and maintain academic and career plans
Create a plan to enhance the performance of an existing business
Evaluate personal and business competencies and skills that will inform intentional career decision making
Apply strong interviewing skills and networking strategies to prepare for entry into the workforce
Create a lifelong learning and career development plan including metrics and accountabilities
Business Career Branding for Success Course Skills
Career planningCommunicationPersonal developmentSWOT analysis
How will I learn?
Your course starts on the first of the month. The course consists of 6 modules, and is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.
Nexford courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google.
You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars.Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.
1: Your competitive advantage
2: Personal SWOT analysis
3: Defining your brand
4: Journey to the job and career
5: Up skill your brand
6: Implement your brand plan
7: Final Project
How will I be graded?
View the catalog to learn about how this course is graded.
What will I get after completing the course?
You'll get real skills you can use at work, straight away.
Once you've taken one course, you can take more. Using stacked credentials, you’re able to take enough courses to make a certificate, and take enough certificates to build a degree.
If you apply for a Nexford certificate or degree, you'll get credit for each course you take.
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford.
Hailing from many different countries and with online education expertise, our faculty provides you world-class support.
Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
Power your career: choose from over 16,000 expert-led courses, from remote working to data science
Show off your skills: earn a certificate when you complete a course
See what’s trending: LinkedIn Learning adds 25 new courses each week
Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
Test what you’ve learned: use LinkedIn Learning assessments