Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
Next start date: September 1st
BBA IN DIGITAL MARKETING_HERO IMAGE-V1

Online BBA: Specialization in Digital Marketing

Graduate as soon as
September 1, 2027
Cost per month
$390
Program Length
24-48 months

Build business skills for a digital world

Build business skills for a digital world

The BBA with Digital Marketing specialization builds your core business knowledge in management, finance, marketing, and operations while focusing on digital marketing strategies and tools. You’ll learn to create impactful campaigns, analyze digital data, and optimize customer engagement through real business challenges curated from the world’s leading organizations. Along the way, you earn badges that demonstrate the skills you’ve built.

 

This 100% online program prepares you for roles such as Digital Marketing Specialist, Marketing Coordinator, Performance Marketing Associate, and Social Media Analyst.

An affordable BBA,
designed for you

With our pay-as-you-go model if you finish faster, you'll pay less. And thanks to a tuition cap on every degree program, your costs won't keep rising if life slows you down. 

  • Affordable monthly payments
  • No hidden fees - ever
  • Pause or cancel anytime
  • No fixed long-term contracts
  • Stay in control of your budget
Calculate program tuition
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Courses in the BBA w/specialization in Digital Marketing

You’ll complete 40 courses - made up of required core courses and specialization courses. Courses are designed to take two months, but you can finish in just one. You’ll begin with one course at a time and can increase your course load as you progress - at no extra cost.
Program Courses
Program Structure
You need 30 courses to complete your BBA w/specialization in Digital Marketing
15 core courses
14 elective courses or 10 elective + 4 specialization courses
1 capstone project
Core Courses (15 required)
Roadmap to Success
Roadmap-to-success
Your foundation for success in the Business program. Develop essential skills in communication, academic writing, self-discovery, and career development.
The World of Business
The-World-of-Business
An introduction to the key functional areas of business and how they interconnect. This course covers the business cycle, global practices, and their impact on productivity.
Marketing Fundamentals
Marketing-Fundamentals
An introduction to the role of marketing in business success. This course covers key marketing principles, from traditional to digital, and the difference between marketing products and experiences.
Introduction to Business Law
Intro-to-Business-Law
Understand the laws, rules, and ethics that govern business. This course provides an overview of US law with a focus on its international application in today's global economy.
Principles of Management
Leadership,-Management,-and-Teams
Learn to lead and manage effectively. This course covers goal setting, understanding cultures, the difference between management and leadership, and leading teams in a global workplace.
Financial Accounting
Financial Accounting
Learn the foundations of financial accounting. Master journal entries, record-keeping, how to analyze and interpret financial statements to make informed business decisions.
Managerial Accounting and Cost Analysis
Managerial Accounting and Cost Analysis
Discover how managers use accounting to control costs for labor, material, and overhead. Learn budgeting, cost reporting, and how to analyze variances for better business performance.
Data Analytics
Data Analytics
Learn to identify, evaluate, and use data effectively. This course covers the data analysis process, tools, and technologies to improve decision-making in a data-driven world.
Introduction to AI
Introduction to AI
Explore the fundamentals of AI and its impact across industries. Learn about AI tools, ethical implications, and how to integrate AI into your decision-making and operations.
Principles of Macroeconomics
Micro-and-Macro-Economics
Understand the big picture of how economies work. This course covers GDP, inflation, business cycles, and the role of government in shaping the economy.
Principles of Microeconomics
Micro-and-Macro-Economics
Unlock the secrets of individual and business decision-making. This course covers supply, demand, costs, and profits, and the impact of economic policies on behavior.
Managing People Resources
Managing People Resources
Get an in-depth look at human resource management. This course covers innovative approaches to managing human capital at the local, national, and global levels.
Business Career Branding for Success
Business-Career-Branding-for-Success
Become the CEO of your career. Analyze your strengths, create a competency profile, and develop a lifelong learning plan to build your personal brand.
Applied Leadership
Applied Leadership and Management
Put leadership and management theories into practice. This course examines leadership from personal and organizational perspectives, helping you adapt to a changing global environment.
International Business and Culture
International-Business-and-Culture
Learn how to navigate the global business landscape. This course covers the interconnectedness of global culture and its impact on management, leadership, and finance.
Elective Courses (14 required)
Strategic People Operations
Strategic-Human-Resources
Apply strategic management from an HR perspective. Learn to formulate and implement HR strategies that support the overall global business strategy.
Digital Marketing Fundamentals
Digital-Marketing-Fundamentals
Understand the digital marketing landscape. This course covers key trends, the customer journey, and how each digital channel can contribute to your business goals.
Content Marketing and Social Media
Content-Marketing-and-Social-Management
Master the art of content creation and social media marketing. Learn to develop a content strategy and create engaging content for the right audience and channels.
Auditing and Assurance Services
Auditing and Assurance Services
Master the audit process, from planning to reporting. Learn to identify and analyze evidence, detect fraud, and provide assurance on financial statements.
Introduction to Entrepreneurship
Introduction-to-Entrepreneurship
Learn the fundamentals of entrepreneurship through the Lean Startup movement. This course covers how to evaluate a business idea, assess its viability, and create a prototype.
Fundamentals of Financial Management
Fundamentals-of-Financial-Management
Master the foundations of financial management. This course covers financial statements, cash flow planning, and decision-making in a micro and macroeconomic environment.
Corporate Finance and Investment Analysis
Corporate Finance and Investment Analysis
Develop your skills in corporate finance and investment analysis. This course covers financial analysis, capital acquisition, and methods for valuing equity and debt.
Corporate Tax Strategies
Corporate Tax Strategies
Learn how corporations can legally minimize their tax liabilities. Analyze financial transactions, calculate gains and losses, and understand the timing of tax recognition.
Project Management
project management
Master the art of managing projects to achieve results. This course covers the four phases of the project life-cycle: organizing, planning, monitoring, and controlling.
Staffing and Development
Staffing-and-Development
Learn to build and maintain a high-performing workforce. This course focuses on talent management, including recruitment, selection, retention, and development.
Organizational Relationships
Organizational Relationships
Examine the interplay between business, government, and society. Learn about corporate social responsibility, business ethics, and how these factors contribute to organizational success.
Marketing Strategy and Planning
Marketing-Strategy-and-Planning
Develop the skills to execute a successful marketing strategy. This course covers brand positioning, target audience identification, setting KPIs, and creating a strategic marketing plan.
Digital Advertising and Search Engine Optimization
Digital-Advertising-and-Search-Engine-Optimization
Learn to grow traffic quickly and sustainably with performance marketing. This course covers setting up and optimizing campaigns on various digital advertising channels and SEO.
Digital Marketing Analytics
Digital-Marketing-Analytics
Master the use of data and analytics in marketing. Learn to measure performance, set up dashboards with tools like Google Analytics, and report on your findings.
Capstone project (1 required)
Strategy and Organizational Planning
Strategy and Organizational Planning
Learn how organizations set strategy and plan for success. This course covers strategy analysis, planning, implementation, and evaluation.
You need 30 courses to complete your BBA w/specialization in Digital Marketing
15 core courses
14 elective courses or 10 elective + 4 specialization courses
1 capstone project
Roadmap to Success
Roadmap-to-success
Your foundation for success in the Business program. Develop essential skills in communication, academic writing, self-discovery, and career development.
The World of Business
The-World-of-Business
An introduction to the key functional areas of business and how they interconnect. This course covers the business cycle, global practices, and their impact on productivity.
Marketing Fundamentals
Marketing-Fundamentals
An introduction to the role of marketing in business success. This course covers key marketing principles, from traditional to digital, and the difference between marketing products and experiences.
Introduction to Business Law
Intro-to-Business-Law
Understand the laws, rules, and ethics that govern business. This course provides an overview of US law with a focus on its international application in today's global economy.
Principles of Management
Leadership,-Management,-and-Teams
Learn to lead and manage effectively. This course covers goal setting, understanding cultures, the difference between management and leadership, and leading teams in a global workplace.
Financial Accounting
Financial Accounting
Learn the foundations of financial accounting. Master journal entries, record-keeping, how to analyze and interpret financial statements to make informed business decisions.
Managerial Accounting and Cost Analysis
Managerial Accounting and Cost Analysis
Discover how managers use accounting to control costs for labor, material, and overhead. Learn budgeting, cost reporting, and how to analyze variances for better business performance.
Data Analytics
Data Analytics
Learn to identify, evaluate, and use data effectively. This course covers the data analysis process, tools, and technologies to improve decision-making in a data-driven world.
Introduction to AI
Introduction to AI
Explore the fundamentals of AI and its impact across industries. Learn about AI tools, ethical implications, and how to integrate AI into your decision-making and operations.
Principles of Macroeconomics
Micro-and-Macro-Economics
Understand the big picture of how economies work. This course covers GDP, inflation, business cycles, and the role of government in shaping the economy.
Principles of Microeconomics
Micro-and-Macro-Economics
Unlock the secrets of individual and business decision-making. This course covers supply, demand, costs, and profits, and the impact of economic policies on behavior.
Managing People Resources
Managing People Resources
Get an in-depth look at human resource management. This course covers innovative approaches to managing human capital at the local, national, and global levels.
Business Career Branding for Success
Business-Career-Branding-for-Success
Become the CEO of your career. Analyze your strengths, create a competency profile, and develop a lifelong learning plan to build your personal brand.
Applied Leadership
Applied Leadership and Management
Put leadership and management theories into practice. This course examines leadership from personal and organizational perspectives, helping you adapt to a changing global environment.
International Business and Culture
International-Business-and-Culture
Learn how to navigate the global business landscape. This course covers the interconnectedness of global culture and its impact on management, leadership, and finance.
Strategic People Operations
Strategic-Human-Resources
Apply strategic management from an HR perspective. Learn to formulate and implement HR strategies that support the overall global business strategy.
Digital Marketing Fundamentals
Digital-Marketing-Fundamentals
Understand the digital marketing landscape. This course covers key trends, the customer journey, and how each digital channel can contribute to your business goals.
Content Marketing and Social Media
Content-Marketing-and-Social-Management
Master the art of content creation and social media marketing. Learn to develop a content strategy and create engaging content for the right audience and channels.
Auditing and Assurance Services
Auditing and Assurance Services
Master the audit process, from planning to reporting. Learn to identify and analyze evidence, detect fraud, and provide assurance on financial statements.
Introduction to Entrepreneurship
Introduction-to-Entrepreneurship
Learn the fundamentals of entrepreneurship through the Lean Startup movement. This course covers how to evaluate a business idea, assess its viability, and create a prototype.
Fundamentals of Financial Management
Fundamentals-of-Financial-Management
Master the foundations of financial management. This course covers financial statements, cash flow planning, and decision-making in a micro and macroeconomic environment.
Corporate Finance and Investment Analysis
Corporate Finance and Investment Analysis
Develop your skills in corporate finance and investment analysis. This course covers financial analysis, capital acquisition, and methods for valuing equity and debt.
Corporate Tax Strategies
Corporate Tax Strategies
Learn how corporations can legally minimize their tax liabilities. Analyze financial transactions, calculate gains and losses, and understand the timing of tax recognition.
Project Management
project management
Master the art of managing projects to achieve results. This course covers the four phases of the project life-cycle: organizing, planning, monitoring, and controlling.
Staffing and Development
Staffing-and-Development
Learn to build and maintain a high-performing workforce. This course focuses on talent management, including recruitment, selection, retention, and development.
Organizational Relationships
Organizational Relationships
Examine the interplay between business, government, and society. Learn about corporate social responsibility, business ethics, and how these factors contribute to organizational success.
Marketing Strategy and Planning
Marketing-Strategy-and-Planning
Develop the skills to execute a successful marketing strategy. This course covers brand positioning, target audience identification, setting KPIs, and creating a strategic marketing plan.
Digital Advertising and Search Engine Optimization
Digital-Advertising-and-Search-Engine-Optimization
Learn to grow traffic quickly and sustainably with performance marketing. This course covers setting up and optimizing campaigns on various digital advertising channels and SEO.
Digital Marketing Analytics
Digital-Marketing-Analytics
Master the use of data and analytics in marketing. Learn to measure performance, set up dashboards with tools like Google Analytics, and report on your findings.
Strategy and Organizational Planning
Strategy and Organizational Planning
Learn how organizations set strategy and plan for success. This course covers strategy analysis, planning, implementation, and evaluation.

What’s it like to learn at Nexford?

Real-world projects
Real word projects 1
Real-world projects

Build skills by doing. Every course includes hands-on projects that mirror real workplace challenges like building financial models plans, data dashboards, or marketing strategies. You won’t just learn about it - you’ll practice doing it. And projects are often curated from the world's largest organizations.

Flexible
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Flexible
Nexford programs are flexibly paced—not self-paced. Study when it works for you, and stay on track with weekly deadlines. Live sessions are optional. Expect to be challenged: and plan to invest at least 10 hours per week. That’s what it takes to build real skills that deliver real career value.
Collaborative learning
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Collaborative learning
Work with peers from around the world on discussions that reflect global workplace dynamics. You won’t learn in a vacuum. Share ideas, get feedback, build a network - and be part of a global community that sharpens how you think.
Rewarding learning
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Rewarding learning
Earn certificates and digital badges for the skills you build - long before you finish your degree. Every project moves you forward and every milestone counts. Progress isn’t hidden, its rewarded and you get to share that progress as you grow.
Personalized support
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Personalized support
You’re online but never alone. Book 1:1 time with faculty or advisors, join group sessions, or reach out anytime by chat, email, or online calls. Whether it’s academics or career advice, real humans are here - or bots if you prefer.
Technology enabled
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Technology enabled
Expect a modern, fully online experience that just works - including on mobile. All required tools are included, and you’ll never pay extra for textbooks or software. No clunky systems or boring PDFs. Just online learning, made simple.

BBA Admission requirements

You can upload your documents 100% online today
Proof of Identity
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Proof of Identity
As part of the admissions process, applicants are asked to provide a photo or scan of a government-issued form of identification and a passport-style photo or selfie.
Proof of High School
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Proof of High School
Undergraduate degree program applicants must submit proof of high school completion or its equivalent (e.g., GED or national exam certificate).
Proof of English Proficiency
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Proof of English Proficiency
If your previous education was in English, your transcript will serve as proof of English proficiency. You can also provide scores from an approved qualification exam.

Join us for a free virtual tour

Join us live to see how learning at Nexford works, hear from alumni, and get your questions answered by current learners, faculty, and staff.

Free quiz
Free online webinar
Get a live preview of Nexford courses and the tools our learners use. Hear from our team dedicated to your success.
Free quiz
Free online webinar
Get a live preview of Nexford courses and the tools our learners use. Hear from our team dedicated to your success.

Your dedicated career success platform

BeyondNXU: network with your global community & access career support services

Your dedicated career success platform

BeyondNXU: network with your global community & access career support services
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Personalized Career Recommendations
Discover your strengths and uncover your personalized career paths with AI-powered personality and job-fit assessments.
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Smart Resume & Interview Tools
Build standout resumes and get real-time interview feedback to ace your next interview.  
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1:1 Career Coaching
Book time with expert coaches for personalized guidance on job searches, networking, and long-term planning.
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Access thousands of additional courses
Access thousands of additional optional courses & certifications to help you level-up at no additional cost.

Finish faster with Nexford's two year BBA

Your progress is based on mastering skills – not spending time in class – because that’s what employers actually value. Earn your BBA in just 24 months by completing courses faster and increasing your course load. You can also graduate faster by transferring credits from prior education or even relevant work experience.

Others Block AI. We Expect You to Master It.

AI Across Every Course
Use AI to brainstorm, analyze, and solve real-world problems. You'll be evaluated on your project submissions + your effective use of AI.
Built In AI Courses
Access AI courses at no additional cost because no matter what your future career aspirations are you will need AI.
Critical Thinking Focus
You will learn how to choose the right AI capabilities, how to craft effective prompts, what AI’s limitations and risks are and when to rely on human expertise.
Disclosure & Ethics
There is nothing to hide, at Nexford you need to use AI as thats what employers expect of you. You will learn how to disclose and consider ethical usage.
Human Insight Matters
The future of work isn’t human vs. AI. It’s human + AI. You will learn how to add value to AI and make yourself even more valuable to employers.

Real projects you'll complete in your BBA

Nexford courses incorporate real industry projects that reflect work you'll perform throughout your career. Here are a few examples from the BBA program.
HootSuite: Social Media Strategy
Develop practical skills to craft and manage effective social media campaigns. Learn to use Hootsuite tools to plan content, analyze metrics, and optimize performance for various platforms.
SEO Growth with Moz
Explore core SEO concepts using Moz’s industry tools. Gain hands-on experience in keyword research, on-page optimization, and performance tracking to improve website visibility and rankings.
American Marketing Association: AI in Marketing
Learn to apply generative AI tools to develop personalized campaigns, automate content creation, and enhance marketing strategies that engage audiences and boost conversions.
HootSuite: Social Media Strategy
Develop practical skills to craft and manage effective social media campaigns. Learn to use Hootsuite tools to plan content, analyze metrics, and optimize performance for various platforms.
SEO Growth with Moz
Explore core SEO concepts using Moz’s industry tools. Gain hands-on experience in keyword research, on-page optimization, and performance tracking to improve website visibility and rankings.
American Marketing Association: AI in Marketing
Learn to apply generative AI tools to develop personalized campaigns, automate content creation, and enhance marketing strategies that engage audiences and boost conversions.

Your career outlook as an BBA graduate

Every industry values problem-solving leaders with critical and strategic thinking skills, now also powered by AI skills. These are real examples of roles held by our 4,000+ graduates.
Management & Operations
  • Operations Manager
  • Project Coordinator
  • Office Manager
  • Customer Service Manager
Marketing & Sales
  • Marketing Coordinator
  • Sales Representative
  • Brand Assistant
  • Digital Marketing Specialist
Finance & Accounting
  • Financial Analyst
  • Accounts Payable Specialist
  • Budget Analyst
  • Payroll Coordinator
Human Resources & Talent Management
  • HR Coordinator
  • Recruitment Specialist
  • Training & Development Specialist
  • Employee Relations Specialist
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50% higher
job satisfaction reported by bachelor’s degree holders compared to those without degrees
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75%
Businesses prioritizing investment in digital marketing skills and technologies
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65% higher
median lifetime earnings of bachelor’s degree holders compared to those without a degree

BBA specializations

Optionally choose from four BBA specializations, designed to advance your professional trajectory and enable you to reach your specific work-related goals.
AI
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AI
The BBA with AI specialization combines core business fundamentals with applied AI skills, preparing you to use AI tools for smarter decision-making and business analytics.
Business Analytics
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Business Analytics
The BBA with Business Analytics specialization blends core business skills with data analysis expertise, preparing you to transform data into actionable insights for better business decisions.
Digital Marketing
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Digital Marketing
The BBA with Digital Marketing specialization combines core business skills with digital marketing expertise, preparing you to create and analyze effective online campaigns for improved customer engagement.
Entrepreneurship
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Entrepreneurship
The BBA with Entrepreneurship specialization combines core business knowledge with skills in startup development and innovation, preparing you to launch and grow new ventures.

Hear from our alumni and their employers

For me, the fact it was all online with no campus whatsoever, but with the ability to interact with other learners from all over the world, made it the perfect platform

Jason Weimer
Founder
Nexford stood out for me in that they offered a modular approach to knowledge transfer in specific areas of expertise, integrated business practice and monthly payments
Mornay Schoeman
Chief Strategy Implementation Officer
I am pretty much 100% sure that flashing the word Nexford and an MBA was instrumental in me standing head and shoulders above the other candidates when I was applying for the job at DHL
Richard Yeboah
Branch Manager
My MBA at Nexford has been instrumental in allowing me to better the way that I work. The skills I learned there will definitely stand me in good stead now that I have accepted the role of Deputy Director of Ops at three large UK hospitals
Samantha Lear
Deputy Director of Operations, Mid and South Essex
I would definitely hire other Nexford graduates. I've been really impressed with Onyinye's progress so far and anyone with that experience level is really a good fit for us at Microsoft.
Rebecca Young
Principal Business Insights Manager
The Nexford BBA helped me go from a contractor to a full-time employee. Without a degree, I was only getting short-term contracts. But once I mentioned my Nexford BBA with a specialization in AI and automation – it became a huge foundation for landing a higher-paying, full-time job.
Brian Pecuch
Security Analyst
By equipping our team with cutting-edge skills, we foster a culture of continuous learning, ensuring we stay ahead in a dynamic business environment. Our partnership with Nexford University enables us to deliver targeted upskilling and reskilling programs, unlock new opportunities, enhance productivity and drive a culture of innovation.
Gilbert Mutai
Head of ICT
To ensure our team remains experts in this digital age, we prioritize ongoing upskilling opportunities, such as those offered by Nexford University. Through continued learning, our staff can enhance their expertise and adaptability, staying competitive in an ever-evolving environment.  
Sam Ogola
National Sales Manager
Studying at Nexford has been an incredible journey. I have found the learning experience to be exceptional. Nexford’s recognition by the World Higher Education Database (WHED), listed in the International Association of Universities (IAU) portal, has been instrumental in meeting my professional requirements for my organization, UNHCR.
Mackentric Shivachi
Admin Officer
Nexford’s flexible MBA empowered my career, enhanced my leadership and strategic skills, and allowed me to balance studying with a demanding professional life.
Naserian Kantai
Communications Lead

Meet your future faculty

Meet your future faculty

Learn from faculty who are also experienced business leaders, entrepreneurs, and subject-matter experts. Their real-world experience helps ensure what you’re learning is practical, career-relevant, and aligned with what employers actually need. Join live group sessions or book 1:1 time when you need support.

Nexford is accredited.

Accredited by DEAC

Nexford University is accredited by the Distance Education Accrediting Commission (DEAC).

The DEAC is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA).

The International Accreditation Council for Business Education (IACBE)
The School of Business and Innovation at Nexford University has been awarded the status of Candidate for Accreditation by the International Accreditation Council for Business Education. For a listing of the programs eligible to seek accreditation, please view our IACBE member status.
Accredited by DEAC

Nexford University is accredited by the Distance Education Accrediting Commission (DEAC).

The DEAC is listed by the U.S. Department of Education as a recognized accrediting agency and is recognized by the Council for Higher Education Accreditation (CHEA).

The International Accreditation Council for Business Education (IACBE)
The School of Business and Innovation at Nexford University has been awarded the status of Candidate for Accreditation by the International Accreditation Council for Business Education. For a listing of the programs eligible to seek accreditation, please view our IACBE member status.