Nexford programs are flexibly paced—not self-paced. Study when it works for you, and stay on track with weekly deadlines. Live sessions are optional. Expect to be challenged: and plan to invest at least 10 hours per week. That’s what it takes to build real skills that deliver real career value.
Skills you will learn - and add to your résumé
The BBA with Digital Marketing specialization combines core business skills with digital marketing expertise, preparing you to create and analyze effective online campaigns for improved customer engagement.
Leadership & team development
Cultivate your leadership style, learn to inspire and motivate teams, and drive organizational success through effective collaboration.
Financial strategy and analysis
Master advanced financial concepts, analyze investment opportunities, and develop sound financial strategies for sustainable growth.
Global business
Gain a deep understanding of international markets, cross-cultural management, and the challenges and opportunities of operating in a globalized world.
Innovation mindset
Develop the ability to analyze complex situations, formulate effective strategies, and make impactful decisions in dynamic environments.
Machine Learning & AI
Cultivate your leadership style, learn to inspire and motivate teams, and drive organizational success through effective collaboration.
Statistical Modeling
Master advanced financial concepts, analyze investment opportunities, and develop sound financial strategies for sustainable growth.
Leadership & team development
Cultivate your leadership style, learn to inspire and motivate teams, and drive organizational success through effective collaboration.
Financial strategy and analysis
Master advanced financial concepts, analyze investment opportunities, and develop sound financial strategies for sustainable growth.
Global business
Gain a deep understanding of international markets, cross-cultural management, and the challenges and opportunities of operating in a globalized world.
Innovation mindset
Develop the ability to analyze complex situations, formulate effective strategies, and make impactful decisions in dynamic environments.
Machine Learning & AI
Cultivate your leadership style, learn to inspire and motivate teams, and drive organizational success through effective collaboration.
Statistical Modeling
Master advanced financial concepts, analyze investment opportunities, and develop sound financial strategies for sustainable growth.
Courses in the BBA w/specialization in Digital Marketing
You’ll complete 40 courses - made up of required core courses and specialization courses. Courses are designed to take two months, but you can finish in just one. You’ll begin with one course at a time and can increase your course load as you progress - at no extra cost.
Program Courses
Program Structure
You need 30 courses to complete your BBA w/specialization in Digital Marketing
15 core courses
14 elective courses or 10 elective + 4 specialization courses
1 capstone project
Core Courses (15 required)
Roadmap to Success
Your foundation for success in the Business program. Develop essential skills in communication, academic writing, self-discovery, and career development.
The World of Business
An introduction to the key functional areas of business and how they interconnect. This course covers the business cycle, global practices, and their impact on productivity.
Marketing Fundamentals
An introduction to the role of marketing in business success. This course covers key marketing principles, from traditional to digital, and the difference between marketing products and experiences.
Introduction to Business Law
Understand the laws, rules, and ethics that govern business. This course provides an overview of US law with a focus on its international application in today's global economy.
Principles of Management
Learn to lead and manage effectively. This course covers goal setting, understanding cultures, the difference between management and leadership, and leading teams in a global workplace.
Financial Accounting
Learn the foundations of financial accounting. Master journal entries, record-keeping, how to analyze and interpret financial statements to make informed business decisions.
Managerial Accounting and Cost Analysis
Discover how managers use accounting to control costs for labor, material, and overhead. Learn budgeting, cost reporting, and how to analyze variances for better business performance.
Data Analytics
Learn to identify, evaluate, and use data effectively. This course covers the data analysis process, tools, and technologies to improve decision-making in a data-driven world.
Introduction to AI
Explore the fundamentals of AI and its impact across industries. Learn about AI tools, ethical implications, and how to integrate AI into your decision-making and operations.
Principles of Macroeconomics
Understand the big picture of how economies work. This course covers GDP, inflation, business cycles, and the role of government in shaping the economy.
Principles of Microeconomics
Unlock the secrets of individual and business decision-making. This course covers supply, demand, costs, and profits, and the impact of economic policies on behavior.
Managing People Resources
Get an in-depth look at human resource management. This course covers innovative approaches to managing human capital at the local, national, and global levels.
Business Career Branding for Success
Become the CEO of your career. Analyze your strengths, create a competency profile, and develop a lifelong learning plan to build your personal brand.
Applied Leadership
Put leadership and management theories into practice. This course examines leadership from personal and organizational perspectives, helping you adapt to a changing global environment.
International Business and Culture
Learn how to navigate the global business landscape. This course covers the interconnectedness of global culture and its impact on management, leadership, and finance.
Elective Courses (14 required)
Strategic People Operations
Apply strategic management from an HR perspective. Learn to formulate and implement HR strategies that support the overall global business strategy.
Digital Marketing Fundamentals
Understand the digital marketing landscape. This course covers key trends, the customer journey, and how each digital channel can contribute to your business goals.
Content Marketing and Social Media
Master the art of content creation and social media marketing. Learn to develop a content strategy and create engaging content for the right audience and channels.
Auditing and Assurance Services
Master the audit process, from planning to reporting. Learn to identify and analyze evidence, detect fraud, and provide assurance on financial statements.
Introduction to Entrepreneurship
Learn the fundamentals of entrepreneurship through the Lean Startup movement. This course covers how to evaluate a business idea, assess its viability, and create a prototype.
Fundamentals of Financial Management
Master the foundations of financial management. This course covers financial statements, cash flow planning, and decision-making in a micro and macroeconomic environment.
Corporate Finance and Investment Analysis
Develop your skills in corporate finance and investment analysis. This course covers financial analysis, capital acquisition, and methods for valuing equity and debt.
Corporate Tax Strategies
Learn how corporations can legally minimize their tax liabilities. Analyze financial transactions, calculate gains and losses, and understand the timing of tax recognition.
Project Management
Master the art of managing projects to achieve results. This course covers the four phases of the project life-cycle: organizing, planning, monitoring, and controlling.
Staffing and Development
Learn to build and maintain a high-performing workforce. This course focuses on talent management, including recruitment, selection, retention, and development.
Organizational Relationships
Examine the interplay between business, government, and society. Learn about corporate social responsibility, business ethics, and how these factors contribute to organizational success.
Marketing Strategy and Planning
Develop the skills to execute a successful marketing strategy. This course covers brand positioning, target audience identification, setting KPIs, and creating a strategic marketing plan.
Digital Advertising and Search Engine Optimization
Learn to grow traffic quickly and sustainably with performance marketing. This course covers setting up and optimizing campaigns on various digital advertising channels and SEO.
Digital Marketing Analytics
Master the use of data and analytics in marketing. Learn to measure performance, set up dashboards with tools like Google Analytics, and report on your findings.
Capstone project (1 required)
Strategy and Organizational Planning
Learn how organizations set strategy and plan for success. This course covers strategy analysis, planning, implementation, and evaluation.
You need 30 courses to complete your BBA w/specialization in Digital Marketing
15 core courses
14 elective courses or 10 elective + 4 specialization courses
1 capstone project
Roadmap to Success
Your foundation for success in the Business program. Develop essential skills in communication, academic writing, self-discovery, and career development.
The World of Business
An introduction to the key functional areas of business and how they interconnect. This course covers the business cycle, global practices, and their impact on productivity.
Marketing Fundamentals
An introduction to the role of marketing in business success. This course covers key marketing principles, from traditional to digital, and the difference between marketing products and experiences.
Introduction to Business Law
Understand the laws, rules, and ethics that govern business. This course provides an overview of US law with a focus on its international application in today's global economy.
Principles of Management
Learn to lead and manage effectively. This course covers goal setting, understanding cultures, the difference between management and leadership, and leading teams in a global workplace.
Financial Accounting
Learn the foundations of financial accounting. Master journal entries, record-keeping, how to analyze and interpret financial statements to make informed business decisions.
Managerial Accounting and Cost Analysis
Discover how managers use accounting to control costs for labor, material, and overhead. Learn budgeting, cost reporting, and how to analyze variances for better business performance.
Data Analytics
Learn to identify, evaluate, and use data effectively. This course covers the data analysis process, tools, and technologies to improve decision-making in a data-driven world.
Introduction to AI
Explore the fundamentals of AI and its impact across industries. Learn about AI tools, ethical implications, and how to integrate AI into your decision-making and operations.
Principles of Macroeconomics
Understand the big picture of how economies work. This course covers GDP, inflation, business cycles, and the role of government in shaping the economy.
Principles of Microeconomics
Unlock the secrets of individual and business decision-making. This course covers supply, demand, costs, and profits, and the impact of economic policies on behavior.
Managing People Resources
Get an in-depth look at human resource management. This course covers innovative approaches to managing human capital at the local, national, and global levels.
Business Career Branding for Success
Become the CEO of your career. Analyze your strengths, create a competency profile, and develop a lifelong learning plan to build your personal brand.
Applied Leadership
Put leadership and management theories into practice. This course examines leadership from personal and organizational perspectives, helping you adapt to a changing global environment.
International Business and Culture
Learn how to navigate the global business landscape. This course covers the interconnectedness of global culture and its impact on management, leadership, and finance.
Strategic People Operations
Apply strategic management from an HR perspective. Learn to formulate and implement HR strategies that support the overall global business strategy.
Digital Marketing Fundamentals
Understand the digital marketing landscape. This course covers key trends, the customer journey, and how each digital channel can contribute to your business goals.
Content Marketing and Social Media
Master the art of content creation and social media marketing. Learn to develop a content strategy and create engaging content for the right audience and channels.
Auditing and Assurance Services
Master the audit process, from planning to reporting. Learn to identify and analyze evidence, detect fraud, and provide assurance on financial statements.
Introduction to Entrepreneurship
Learn the fundamentals of entrepreneurship through the Lean Startup movement. This course covers how to evaluate a business idea, assess its viability, and create a prototype.
Fundamentals of Financial Management
Master the foundations of financial management. This course covers financial statements, cash flow planning, and decision-making in a micro and macroeconomic environment.
Corporate Finance and Investment Analysis
Develop your skills in corporate finance and investment analysis. This course covers financial analysis, capital acquisition, and methods for valuing equity and debt.
Corporate Tax Strategies
Learn how corporations can legally minimize their tax liabilities. Analyze financial transactions, calculate gains and losses, and understand the timing of tax recognition.
Project Management
Master the art of managing projects to achieve results. This course covers the four phases of the project life-cycle: organizing, planning, monitoring, and controlling.
Staffing and Development
Learn to build and maintain a high-performing workforce. This course focuses on talent management, including recruitment, selection, retention, and development.
Organizational Relationships
Examine the interplay between business, government, and society. Learn about corporate social responsibility, business ethics, and how these factors contribute to organizational success.
Marketing Strategy and Planning
Develop the skills to execute a successful marketing strategy. This course covers brand positioning, target audience identification, setting KPIs, and creating a strategic marketing plan.
Digital Advertising and Search Engine Optimization
Learn to grow traffic quickly and sustainably with performance marketing. This course covers setting up and optimizing campaigns on various digital advertising channels and SEO.
Digital Marketing Analytics
Master the use of data and analytics in marketing. Learn to measure performance, set up dashboards with tools like Google Analytics, and report on your findings.
Strategy and Organizational Planning
Learn how organizations set strategy and plan for success. This course covers strategy analysis, planning, implementation, and evaluation.
What’s it like to learn at Nexford?
Real-world projects
Real-world projects
Build skills by doing. Every course includes hands-on projects that mirror real workplace challenges like building financial models plans, data dashboards, or marketing strategies. You won’t just learn about it - you’ll practice doing it. And projects are often curated from the world's largest organizations.
Flexible
Flexible
Collaborative learning
Collaborative learning
Work with peers from around the world on discussions that reflect global workplace dynamics. You won’t learn in a vacuum. Share ideas, get feedback, build a network - and be part of a global community that sharpens how you think.
Rewarding learning
Rewarding learning
Earn certificates and digital badges for the skills you build - long before you finish your degree. Every project moves you forward and every milestone counts. Progress isn’t hidden, its rewarded and you get to share that progress as you grow.
Personalized support
Personalized support
You’re online but never alone. Book 1:1 time with faculty or advisors, join group sessions, or reach out anytime by chat, email, or online calls. Whether it’s academics or career advice, real humans are here - or bots if you prefer.
Technology enabled
Technology enabled
Expect a modern, fully online experience that just works - including on mobile. All required tools are included, and you’ll never pay extra for textbooks or software. No clunky systems or boring PDFs. Just online learning, made simple.
BBA Admission requirements
You can upload your documents 100% online today
Proof of Identity
Proof of Identity
As part of the admissions process, applicants are asked to provide a photo or scan of a government-issued form of identification and a passport-style photo or selfie.
Proof of High School
Proof of High School
Undergraduate degree program applicants must submit proof of high school completion or its equivalent (e.g., GED or national exam certificate).
Proof of English Proficiency
Proof of English Proficiency
If your previous education was in English, your transcript will serve as proof of English proficiency. You can also provide scores from an approved qualification exam.
Where our learners work
Join us for a free virtual tour
Join us live to see how learning at Nexford works, hear from alumni, and get your questions answered by current learners, faculty, and staff.
Free online webinar
Get a live preview of Nexford courses and the tools our learners use. Hear from our team dedicated to your success.
Free online webinar
Get a live preview of Nexford courses and the tools our learners use. Hear from our team dedicated to your success.
Your dedicated career success platform
Your dedicated career success platform
Personalized Career Recommendations
Discover your strengths and uncover your personalized career paths with AI-powered personality and job-fit assessments.
Smart Resume & Interview Tools
Build standout resumes and get real-time interview feedback to ace your next interview.
1:1 Career Coaching
Book time with expert coaches for personalized guidance on job searches, networking, and long-term planning.
Access thousands of additional courses
Access thousands of additional optional courses & certifications to help you level-up at no additional cost.
Real projects you'll complete in your BBA
HootSuite: Social Media Strategy
SEO Growth with Moz
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American Marketing Association: AI in Marketing
HootSuite: Social Media Strategy
SEO Growth with Moz
American Marketing Association: AI in Marketing
Your career outlook as an BBA graduate
Every industry values problem-solving leaders with critical and strategic thinking skills, now also powered by AI skills. These are real examples of roles held by our 4,000+ graduates.
Management & Operations
- Operations Manager
- Project Coordinator
- Office Manager
- Customer Service Manager
Marketing & Sales
- Marketing Coordinator
- Sales Representative
- Brand Assistant
- Digital Marketing Specialist
Finance & Accounting
- Financial Analyst
- Accounts Payable Specialist
- Budget Analyst
- Payroll Coordinator
Human Resources & Talent Management
- HR Coordinator
- Recruitment Specialist
- Training & Development Specialist
- Employee Relations Specialist
50% higher
job satisfaction reported by bachelor’s degree holders compared to those without degrees
75%
Businesses prioritizing investment in digital marketing skills and technologies
65% higher
median lifetime earnings of bachelor’s degree holders compared to those without a degree
BBA specializations
Optionally choose from four BBA specializations, designed to advance your professional trajectory and enable you to reach your specific work-related goals.
AI
AI
The BBA with AI specialization combines core business fundamentals with applied AI skills, preparing you to use AI tools for smarter decision-making and business analytics.
Business Analytics
Business Analytics
The BBA with Business Analytics specialization blends core business skills with data analysis expertise, preparing you to transform data into actionable insights for better business decisions.
Digital Marketing
Digital Marketing
The BBA with Digital Marketing specialization combines core business skills with digital marketing expertise, preparing you to create and analyze effective online campaigns for improved customer engagement.
Entrepreneurship
Entrepreneurship
The BBA with Entrepreneurship specialization combines core business knowledge with skills in startup development and innovation, preparing you to launch and grow new ventures.
Hear from our alumni and their employers
Nexford is accredited.
Accredited by DEAC
The International Accreditation Council for Business Education (IACBE)
Accredited by DEAC
The International Accreditation Council for Business Education (IACBE)