Average Duration

36-48 Months

Courses

40

Next Start Date

August 1, 2025

About this program

Digital marketing is everywhere, but not everyone knows how to do it well. With a BBA in Digital Marketing from Nexford, you’ll learn how to plan, launch, and optimize campaigns that actually get results.

This specialization teaches you how to connect with the right audience, create content that cuts through, and use data to double down on what works. From SEO and digital ads to strategy, analytics, and branding– you’ll build real, job-ready marketing skills that go way beyond theory.

You’ll study 100% online with a structured timeline that keeps you moving. Expect to graduate with more than a degree. You’ll walk away knowing how to lead in a space that never stops evolving.

Everyone’s online. Few know what they’re doing. That’s your advantage.

Career-Ready Skills

Strategic Planning
Strategic Planning
Data Analytics
Data Analytics
Content Marketing
Content Marketing
SEO Strategies
SEO Strategies
Marketing Strategy
Marketing Strategy
Branding
Branding
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Fuel your career growth

Be at the forefront of in-demand sectors and career growth opportunities.

High-demand roles

  • Digital Transformation Consultant
  • Innovation Manager
  • Digital Strategy Director
  • Technology Enablement Lead

27% growth annually

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40%

MS in Digital Transformation graduates can expect to increase their salary by up to 40%

Average salary in the U.S.

$115,000

mid-level

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Start on the first of any month

You don’t have to wait for a semester to start. Build the skills employers are looking for as soon as next month.


You know your future won’t wait. Learn anytime, anywhere. Join our community of learners from over 110 countries. Take the next step now.

Enroll by

July 27, 2025

Start date

August 1, 2025
Request information
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How learning happens at Nexford

Here, learning is designed around you. Experience a flexible and engaging path to mastering new skills and knowledge.

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Apply now
<h3><span>Flexible</span></h3> <p>With 24/7 support and access to resources, you can expect to be able to study at your own pace and in a manner that suits the needs of your working life.</p>

Flexible

With 24/7 support and access to resources, you can expect to be able to study at your own pace and in a manner that suits the needs of your working life.

<h3><span>Real-world projects</span></h3> <p><span>Apply your knowledge through practical projects and assignments that mirror real business challenges, allowing you to build a portfolio of demonstrable skills.</span></p>

Real-world projects

Apply your knowledge through practical projects and assignments that mirror real business challenges, allowing you to build a portfolio of demonstrable skills.

<h3><span>Collaborative learning</span></h3> <p><span>Connect and collaborate with a diverse community of learners and faculty through discussion forums, group projects and live office hour sessions.</span></p>

Collaborative learning

Connect and collaborate with a diverse community of learners and faculty through discussion forums, group projects and live office hour sessions.

<h3><span>Subject matter experts</span></h3> <p><span>Benefit from the knowledge of seasoned practitioners. Our faculty deliver first-hand insights and bring their extensive experience to what you'll learn.</span><span></span></p>

Subject matter experts

Benefit from the knowledge of seasoned practitioners. Our faculty deliver first-hand insights and bring their extensive experience to what you'll learn.

<h3><span>Personalized support</span></h3> <p><span>Receive individualized support from our academic advisors and success coaches who are dedicated to helping you achieve your academic and career goals.</span></p>

Personalized support

Receive individualized support from our academic advisors and success coaches who are dedicated to helping you achieve your academic and career goals.

<h3><span>Engaging content</span></h3> <p><span>Access interactive learning materials, including videos, readings, case studies, and simulations, designed to cater to diverse learning styles.</span></p>

Engaging content

Access interactive learning materials, including videos, readings, case studies, and simulations, designed to cater to diverse learning styles.

Learning outcomes

This program is designed to ensure you build meaningful skills. Either directly connected to the work you do now or to the job you're planning to take on in the future.

Business Knowledge: Demonstrate a comprehensive understanding of the fundamental concepts, principles, and frameworks of business.
Communication: Demonstrate effective communication through well-structured written documents and articulate presentations in diverse professional contexts.
Career & Life-Long Learning: Discover individual values, knowledge, skills, and abilities to identify personal, educational, and professional growth opportunities.
Leadership: Assess how the roles of leadership, management, teams, and structure contribute to organizational performance.

Industry projects

While studying for your degree online, you’ll work on real-life industry projects based on input from top companies across various sectors.
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Recommendation Engine

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Invest in your future without breaking the bank.

A transparent, flexible tuition model designed around your speed and budget. Our pay-as-you-go monthly model means if you move at a more accelerated pace (25+ hours a week), you'll save money. No matter your pace, you'll never pay more than the maximum tuition, which is the standard pace.

Tuition Calculator

Select your programs then Adjust the slider to see how your monthly tuition payments change based on your chosen study pace.

Program

❮
MBA
BBA
AAS
MS Entrepreneurship
MS Data Analytics
MS Digital Transformation
❯

Pace

Monthly Cost

$XXX

Duration

X months

Total Tuition

$XXX.XX
*Tuition capped at standard duration

Savings (if finishing early)

$XXX
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Program courses

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marketing

Digital Marketing Analytics

Emphasizes data and analytics in business, measuring digital marketing performance and setting up reporting dashboards using tools like Google Analytics.
Program Details
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marketing

Marketing Channels, Tactics and Management

Examines contemporary marketing channels and tactics, planning an integrated approach to reach consumers effectively in today's competitive landscape.
Program Details
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marketing

Marketing Strategy and Planning

Develop and master competencies for executing marketing strategy, including brand positioning, target audiences, objectives, KPIs, and evaluation metrics.
Program Details
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marketing

Digital Advertising and Search Engine Optimization

Understand performance marketing channels for quick and sustainable traffic growth. Learn to set up campaigns and develop optimization strategies.
Program Details
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business

The World of Business

Introduces the domain of business and key functional areas within an organizational context. Examine various business types, their interconnectedness, and global practices.
Program Details
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marketing

Marketing Fundamentals

Introduction to marketing's role in advancing success, exploring key principles, traditional to digital evolution, and marketing different types of offerings.
Program Details
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business

Introduction to Business Law

Understand laws, rules, regulations, and ethics in business, with a global perspective. Apply legal concepts to real-world scenarios covering contracts and business organization.
Program Details
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business
finance

Financial Accounting

Learn foundational financial accounting concepts for generating, analyzing, and interpreting statements. Perform journal entries and understand account measurement and reporting.
Program Details
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business
finance

Managerial Accounting and Cost Analysis

Explore techniques managers use to identify and manage production costs. Engage in budgeting, cost reporting, and variance analysis for decision-making.
Program Details
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analytics

Data Analytics

Focuses on how organizations identify, evaluate, and effectively use data. Examine technology's impact on data analysis and interpretation for better decision-making.
Program Details
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technology
ai

Introduction to AI

Explore AI's fundamental concepts and transformative impact across industries. Examine AI tools, technologies, ethical implications, future trends, and integration strategies.
Program Details
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business
finance

Principles of Macroeconomics

Understand how economies function through factors like GDP, inflation, business cycles, and global connections. Gain skills in economic data and policy impacts.
Program Details
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business
finance

Principles of Microeconomics

Unlocks how individuals and businesses make decisions in the market, covering supply, demand, costs, profits, and the impact of economic policies.
Program Details
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business
marketing

Business Career Branding for Success

Develop your professional brand by analyzing strengths, creating a competency profile, documenting skills, crafting a resume, and developing a lifelong learning plan.
Program Details
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business
entrepreneurship

Applied Leadership

Provides practical applications for leadership and management challenges in global business. Examine and apply principles to adapt in both personal and organizational roles.
Program Details
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business

International Business and Culture

Focuses on global business and the interconnectedness of global culture. Examine how organizations leverage global and local cultures responsibly for successful practices.
Program Details
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business

Strategy and Organizational Planning

Examines how organizations set strategy and planning as key drivers of success, covering analysis, planning, implementation, and evaluation in global settings.
Program Details
View all

Admissions

To join our programs, ensure you meet these key requirements. We review all applications for qualification and communicate decisions promptly.

1

Admissions requirements

Graduate

  • MBA, MSDA: Bachelor's degree from an accredited university in business or related field,
  • MSDT: Bachelor's degree from an accredited university in IT, business, or related field, or
    take
    • Foundations of Digital Transformation course prior to degree enrollment

Undergraduate

  • BBA: High School diploma, General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English.

2

Admissions requirements

Graduate

  • MBA, MSDA: Bachelor's degree from an accredited university in business or related field,
  • MSDT: Bachelor's degree from an accredited university in IT, business, or related field, or
    take
    • Foundations of Digital Transformation course prior to degree enrollment

Undergraduate

  • BBA: High School diploma, General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English.

3

Admissions requirements

Graduate

  • MBA, MSDA: Bachelor's degree from an accredited university in business or related field,
  • MSDT: Bachelor's degree from an accredited university in IT, business, or related field, or
    take
    • Foundations of Digital Transformation course prior to degree enrollment

Undergraduate

  • BBA: High School diploma, General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English.

Earn an education loaded with industry-driven curriculum

Nexford learners span the globe, working in leading companies. Our curriculum is shaped by insights from these same employers, ensuring your skills meet global hiring needs.

Why Learn at Nexford

At Nexford we have reimagined the university experience, torn down the walls of the traditional campus, and designed a modern learning experience. 

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Earn a career advantage that goes beyond the classroom

We empower you with more than just a degree. Access exclusive resources to showcase your skills and accelerate your career growth.

LinkedIn Learning

Gain in-demand skills with LinkedIn Learning, at no extra cost. Earn badges and build your professional network.

Learn more

Forage Job Simulations

Bridge education and career success with real-world job simulations. Experience day-to-day tasks, compare your work, and earn certificates.

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Industry Certifications

Elevate your expertise with dual credentials. Access CompTIA certifications, validating your skills and opening doors to top career opportunities.

Learn more

Your Career Accelerator Hub

Unlock your career potential with our comprehensive support services. We provide the tools and guidance you need to achieve your professional goals, from assessments to personalized coaching.

Apply now
Coaching

Receive personalized 1:1 career coaching, tailored to your job search and career planning needs.

Assessments

Discover your strengths and career paths with assessments like MBTI and Holland Codes, guiding your professional development.

Learning Paths & Career Goals

Personalized learning paths and goal setting, with curated content to fast-track your career milestones.

AI-Powered Support

Utilize smart tools for resume reviews, interview preparation, networking, and virtual work experience, all designed to enhance your professional toolkit.

Frequently Asked Questions

What support is available for learners?
Nexford offers learners support from our Success Advisors, who can advise on academic planning, enrollment, time management, and other issues related to life as a student and working adult. Nexford also offers other types of academic support, such as a writing resource center, research assistance from our online Librarian, and learning support within courses from the course instructor and the course facilitator. Nexford also offers opportunities for learners to connect with each other to get support from their peers, include a Peer Mentor program and alumni communities.
What time commitment do I need to make?
Learners should expect to commit a minimum of 15-20 hours per week, per course. The max duration to complete a course is 8 weeks, but learners can move at a quicker pace if they like.
I missed the application deadline. Can I still apply?
You can! We accept new learners on the first of each month. So even though you missed one deadline, there's another start date around the corner.
What's the deadline to enroll?
You may enroll at any time, but we recommend you enroll at least one week before your first course. This gives you enough time to complete your orientation and explore the learning environment before you start.

Take the first step by talking to us.

Get started by speaking with one of our Admissions Specialists. Fill out this form and we'll get in touch.