BBA

Discover courses offered in a Nexford BBA

BBA course curriculum

Build a strong foundation in real-world business with our 100% online, affordable and accredited degree.

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BBA program structure

Your Nexford Bachelor of Business Administration (BBA) starts with general education courses, which give you a solid grounding in essential concepts that help you connect the dots. Then, you'll layer your knowledge with core courses – the backbone of your BBA. After core, you get to choose your business electives which tailor your degree to you educational goals. Finally you can choose to opt to take a specialization with your degree, which means you'll follow a sequence of four courses, or select four more business electives. View the courses available in our BBA below.

BBA program structure

Charge into the BBA curriculum

The curriculum, designed for early career professionals, provides a rock-solid grounding in everything you need to succeed right from the very start, regardless of your physical location. From foundational general education to four specialization options, this interdisciplinary degree is your direct route to a global business career. View our BBA courses list below.

General education

Topics to connect the dots

These Bachelor’s courses provide you with a solid foundation. Once you've mastered topics such as intercultural communication, you'll have the essentials you need to succeed in different business disciplines. Build knowledge in essential concepts that act as a bridge to help you understand the level expected from an undergraduate degree.

    American Institutions and Culture focuses on the United States as an intricate subject of study, providing a foundation for examining and interpreting the unique economic and cultural impact of the United States across the world.

    This course examines the United States throughout its history and currently on the world stage, provides learners with a practical literacy of the features of American institutions and businesses along with a cultural framework for a fundamental understanding of this nation, and prepares learners for the skills to work within an American business environment.

    CUL1100 View Course

    Intercultural Communication exposes learners to the principles of intercultural communication to advance their efforts to understand and attribute meaning to communicative behaviors among different cultures and social groups.

    Learners study communication and culture, intercultural messages, the role of context in intercultural communication, the impact of culture on one’s identity, and communication style. Learners master the practical skills necessary to improve one’s intercultural communication competence in an international world.

    CUL2200 View Course

    Cultural Aesthetic Understanding focuses on concepts and theories involved in intercultural, interdisciplinary study of artistic influence and expression.

    Learners examine interactions among an assortment of modes of creative expression, role of style in daily life, performative representation of cultural identity and difference, and interaction of diverse artistic traditions.

    CUL2300 View Course

    Professional Communication places an emphasis on communication styles and approaches in today's workplace to include digital, verbal and nonverbal communication. The course focuses on the evaluation of case analysis and discussion and on practical business and professional communication skills, including writing, speaking, and listening. Emphasis is on clarity, organization, format, appropriate language, and consideration of audience, for both written and oral communication.

    You’ll engage in self-assessment of communicative competence and learn strategies for enhancing their skills. The course explores how technology and other tools are integrated into communications within a professional setting and students will be able to identify appropriate and inappropriate professional communications.

    COM1200 View Course

    Statistics emphasizes the analysis of data collection and statistics through the use of current technology. This course introduces learners to statistical terms, distributions, displaying and interpreting of data collected (probability, validity and reliability), effect size, measures of central tendency (mean, median and mode) and determining statistical significance. Learners analyze hypothesis testing and apply statistical techniques.

    STA1300 View Course

    Gain the essential spreadsheet and modeling skills needed to navigate today's data-driven world. This course will empower you to efficiently organize, analyze, and visualize information, giving you a competitive edge in any field. From business and finance to engineering and science, learn how to leverage the power of spreadsheets to make informed decisions and solve real-world problems.

    QRS2150 View Course

    Science of Happiness offers evidence-based approaches to living a more meaningful, successful, and happy life by applying practical strategies to improve every domain of life, including home, work, and community.

    Despite the enormous hardships that many people face around the world, this course explores how to manage cognitive biases and the impact a positive mindset can have on personal, biological, relational, cultural and global aspects of life.

    SCI1150 View Course

    Environmental Science engages learners in examining how health and food is significantly impacted by the physical environment. Learners explore various topics within environmental science to include global warming, pollution, waste, and recycling. Learners examine how humans in increasingly industrialized countries, and the earth itself, are impacted by environmental pollutants and contaminants.

    This course reviews major environmental policies and their impact on the health of communities and the preservation of the earth or lack thereof. Learners discuss the scientific evidence of emerging environmental issues and the focus of the UN SDGs for 2030 is Sustainable Economic Development.

    SCI2150 View Course

    Nutrition and Wellness focuses on highlighting strategies for a healthy lifestyle. Two changes have led to a significant increase in preventable diseases: a global increase in the consumption of heavily processed food, and cultural shifts in many parts of the world where people are moving away from preparing food at home. Learners are equipped with practical skills to be healthier consumers of food, and consider the importance of a wellness lifestyle with an emphasis on self-responsibility, physical fitness, stress management, and environmental sensitivity.

    NWL2100 View Course

    Problem Solving and Critical Thinking considers how most successful professionals of the 21st century will be able to assess an environment, analyze a situation, design alternative solutions, and assist organizations in creatively overcoming challenges and reaching strategic goals.

    This course focuses on the development of reasoning and problem solving skills by using the scientific method to analyze case studies and controversial topics. Learners consider cultural differences in reasoning, inductive and deductive logic, and how to use positive inquiry and synthesis to solve individual and organizational problems. Emphasis is placed on successful models and proven methods that are transferable within the work environment.

    PBS2250 View Course

BBA Core courses

A rock-solid grounding in all business areas

Gain new skills in relevant and applicable areas. A rigorous and analytical understanding of the business fundamentals and general management across core subjects prepares you for the next stage of your BBA.

    Roadmap to success is the foundational course for the Business program. This course prepares learners for success in the degree program and promotes a journey towards lifelong learning. You’ll develop skills for communication, academic writing, self-discovery, career development and presentation skills.

    This course is a hybrid competency-courses and introduces the learner to the competency-based model of Nexford courses in the BBA program.

    BUS1100 View Course

    The World of Business introduces the domain of business and key elements of the functional areas within the context that an organization operates. You’ll examine a variety of functional areas and types of business in order to understand their interconnectedness. Additional topics include the business cycle, global business practices, and impact on productivity.

    BUS2125 View Course

    Marketing Fundamentals is the foundational course for the Marketing specialization and is an introduction to the role of marketing in advancing the success of a product, service, experience or organization. Learners explore the evolution of marketing to include a review of the key marketing principles relevant in today’s workplace, an overview of the evolution from the traditional to digital marketing platform, and the differentiation between marketing a product or service versus marketing an experience.

    You’ll examine functions and trends that are critical to staying competitive in the marketplace. This course introduces the functions of an organization for creating, communicating, and delivering value to customers. Designed to meet customers' needs and organizational goals, these functions include marketing and behavioral science research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.

    MKT2100 View Course

    Introduction to Business Law engages learners in understanding how laws, rules, regulations, and ethical standards pervade every area of business. This course provides an overview of U.S. law while considering that nearly all business concerns are global in nature in today’s ever-changing political and economic business environment. This course encourages learners to approach legal scenarios with an eye on international application.

    Learners apply several key legal concepts to situations based on real-world legal conundrums and cases. Topics include, but are not limited to: contract law, business organization setup, employment law and intellectual property law. Learners thoroughly review and research legal concepts and apply knowledge to specific sets of legal issues found in the assigned professional scenarios.

    BUS2150 View Course

    Principles of Management focuses on how to create a personal and shared vision and communicate effectively with teams, as a leader, a manager and a team member. Topics include setting effective goals and expectations, understanding cultures and explaining the differences between management and leadership, team membership and leadership and the global workplace.

    BUS2200 View Course

    Financial Accounting focuses on the foundations of financial accounting concepts and methods used to generate, analyze, and interpret financial statements. Learners perform journal entries and record-keeping of transactions with an understanding of how these accounts are measured and reported in major financial statements.

    ACC2100 View Course

    Managerial Accounting and Cost Analysis focuses on the techniques managers use to identify and manage production costs for labor, material, and overhead. Learners engage multiple methods for budgeting and cost reporting, and calculate and interpret variances between budgets and actual results.

    ACC2200 View Course

    Advances in data collection, machine learning, and computational power have fueled institutional progress. The volume of available data has grown exponentially, and algorithms have continued to advance along with greater computational power and storage. As organizations become more inundated with data, having systems and processes in place to better understand and interpret data is highly important. This course focuses on how organizations can identify, evaluate and use data effectively. As consumers become increasingly savvy with their use of data, organizations need to change their responses. The use of data for all types of business from a large organization to a small retail shop will continue to become more sophisticated. This course provides an understanding of the data analysis process. Learners examine how technology has improved the ability to collect, analyze and interpret data, and they investigate data analysis tools and technologies to improve the decision making process.

    BAN2100 View Course

    Introduction to AI highlights the goal of artificial intelligence, which is to create software that can perform reasoning tasks and solve problems in complex environments the way humans do. This course begins with an overview of the evolution of AI tracing its history from the work of Alan Turing to the current state of the art software. Learners examine a range of AI techniques and their applications in business contexts, including knowledge representation, both basic and heuristic search, probabilistic modeling with Bayesian networks, and natural language processing techniques. Class discussions and readings address the philosophical and ethical implications of developing and deploying AI systems in a range of contexts. In the culminating course project, learners identify a problem or task that AI could effectively address, select and evaluate specific AI techniques, and identify and evaluate potential ethical questions surrounding the solution.

    AIA2100 View Course

    Unravel the mysteries of the global economy! This course equips you with the tools to understand the big picture: how economies function, why they grow or stumble, and how policies shape our world. Explore key concepts like GDP, inflation, unemployment, and international trade, and learn to analyze real-world economic events. Gain valuable skills in data interpretation, policy analysis, and economic modeling.

    ECO2100 View Course

    Ever wondered why gas prices fluctuate or how minimum wage laws affect your local coffee shop? This course reveals the economic principles behind these everyday decisions. Learn how individuals and businesses navigate the marketplace, from supply and demand dynamics to the impact of government policies. Gain the tools to analyze real-world problems through the lens of economic theory, making you a more informed consumer, citizen, and decision-maker.

    ECO2150 View Course

    Managing People Resources is the foundational course for the People Operations Specialization. This course provides an in-depth survey of concepts, skills and practices in people resource management. Learners are introduced to innovative approaches in human capital management at the local, national, and global levels.

    HRM2100 View Course

    The Business Career Branding for Success course engages learners in developing and strengthening the business and personal components of one’s own career brand. The learner takes the role of a “CEO” and uses business tools to analyze competitive strengths and weaknesses, create a competency profile, document high-demand marketable and transferable skills, craft a resume and develop a lifelong learning and career development plan that will be revisited throughout the degree program.

    This course is divided into two parts: Part 1 is to establish a competitive benchmark pre-assessment and initial lifelong learning and career development action plan, and Part 2 enables the learner to re-evaluate competitive strengths and weaknesses, finalize the lifelong learning and career development action plan, and create a personal brand and business plan for the individual career path.

    BUS2250 View Course

    Organizational Relationships examines the interrelationships between business, government and society. Learners gain an understanding of how each of these entities contributes to the overall success of the organization, and if one of these areas is not in sync with the other two, the organization may not achieve its goals. Learners examine the interconnectedness of these three areas through topics of corporate social responsibility, business ethics, the regulatory climate, globalization, and the environment. A key focus of this course is connections between the developed and emerging markets. Learners examine how these markets rely on each other from multiple perspectives, including economics, culture, trade, human capital, etc.

    BUS2300 View Course

    Strategy and Organizational Planning examines how organizations set strategy and planning as key drivers of organizational success. In any domestic or international setting, the functions of strategy and planning are valuable resources in maintaining or expanding the competitive position. This course encourages learners to take a long-term view of the roles of strategy and planning whose concepts form the foundation for the practice of strategic management. Key topics covered include strategy analysis, strategic planning, and strategy implementation and evaluation. Both strategy and planning are boundaryless functions, thus allowing learners to examine these topics from the perspective of organizations operating in emerging markets.

    BUS4250 View Course

BBA Electives

Broaden your knowledge base

To prepare for the career you want, you’ll select ten BBA elective courses that you think best match your goals. Think of electives as your opportunity to build layers of knowledge in fields or areas that are most important to you.

    Compensation & Benefits examines the development and administration of compensation and benefit practices, as well as challenges faced in managing total rewards in the multigenerational, competitive global economy. Learners analyze the strategic components of pay structures and reward systems and its impact on the employees and the organization.

    HRM3150 View Course

    Strategic People Operations prepares learners to apply the strategic management process from the Human Resource (HR) perspective. Learners examine how to manage talent effectively in the dynamic regulatory and competitive environment. The course emphasizes on integrating human resource management concepts related to the formulation and implementation of HR strategies and practices to support the overall global business strategy.

    HRM4250 View Course

    Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue.

    You’ll explore the tools that currently exist and the potential for future applications of the digital platform for marketing purposes. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. You’ll also learn how to define and develop a digital strategy to help a business achieve its goals.

    MKT2150 View Course

    This course provides a survey of three types of capability transformations that enable digital transformation: people, tool, and process. At the people capability level, digital transformation requires the organization to hire and retain customer-centric and service-oriented talent; this talent search demands more collaboration and knowledge sharing while breaking down the silos between business and technology. At the tool capability level, a horizontal digital enabling layer is required to be developed, covering big data analytics, artificial intelligence, robotics, IoT, wearables, augmented and artificial reality, and modular manufacturing. Vertical business applications require digitization by the horizontal digital enablers in vertical business applications such as supply chain management, customer experience, finance and administration, and more. At the process capability level, digital transformation requires the business processes to be automated via the horizontal digital enablers.

    DTF2100 View Course

    Content Marketing and Social Media emphasizes the importance of content and how different content types can be used to support brand and business goals. You’ll identify not only the content type, but the literal content as well, in conjunction with a focus on the most appropriate demographic(s) for various content. Additionally, you will learn to develop a content strategy and create engaging content for the right audience and channel.

    MKT2200 View Course

    Auditing and Assurance Services focuses on how to plan and conduct an audit of a company’s financial statements and examines the importance of assurance services to users of financial statements. Learners apply techniques to identify and analyze evidence, identify fraud, and determine and publish an opinion report of the auditor’s findings.

    ACC3250 View Course

    Introduction to Entrepreneurship introduces learners to the concept of entrepreneurship by exploring the “Lean Startup” movement to help frame what a startup is and how learners can approach new markets and businesses from a product perspective. Learners evaluate a business idea, assess its viability in a broader market, and create a simple prototype to test the idea with customers.

    ENT2100 View Course

    Corporate Finance and Investment Analysis focuses on financial skills and analytical methods for corporate finance managers and investment analysts. Topics include corporate financial analysis, acquisition and allocation of capital, and financial statement reporting, as well as an exposure to investing in major asset classes, measures of risk and return, and methods for valuing equity and debt.

    FIN3150 View Course

    Project Management highlights a key tool for any organization, which is the ability to manage multiple projects simultaneously to positive results. This course examines from an organizational perspective the tasks associated with project management. The focus is on the four components of the project life-cycle in an international business setting: organizing, planning, monitoring and controlling. Learners identify and apply relevant project management tools and methods designed to execute projects in an effective manner that maximizes efficiency and minimizes cost.

    PRO3200 View Course

    Staffing and Development encompasses the activities involved in building and maintaining a workforce that meets the needs of the organization. The course focuses on managing talent during recruitment, selection, retention and development. Learners develop a plan to identify individual and organizational needs within the appropriate regulatory framework.

    HRM2200 View Course

    The Marketing Channels, Tactics, and Management course examines the contemporary range of marketing channels, common tactics unique to various channels, and how to plan an integrated approach to reach consumers at critical points. This course provides an overview of marketing channels with more focus on digital channels covered throughout the 360’ Marketing Certificate and Specialization. To deliver on the core components of any brand’s success, customers and stakeholders must feel assured that the brand exists, be clear on its offering, and see clear value in relation to themselves. Based on rapid changes in technology along with the way we distribute, consume and share media, understanding channel differentiators and designing an integrated marketing approach are essential for business goal attainment in today’s competitive landscape.

    MKT3252 View Course

    As the speed of globalization increases, organizations need to be increasingly focused on an integrated global business and culture; this course focuses on international business and the interconnectedness of a global culture.

    Learners examine how an organization operating in the global environment needs to understand and appreciate how to best leverage both global and local cultures for responsible and successful business practices. Topics from the perspective of a global firm are related to management, leadership, the economy, financial reporting and regulatory compliance.

    BUS2100 View Course

BBA Specializations: Build Expertise

  • BBA with Specialization in Artificial Intelligence

    BBA with Specialization in Artificial Intelligence

    Apply Robotic Process Automation (RPA) and smart workflow strategies to combine Robotics and IoT value propositions with this BBA specialization in Artificial Intelligence.

    4 Courses

    • Introduction to AI
    • Machine Learning and Predictive Analytics
    • Foundations of Robotics and IoT
    • Fundamentals of Cybersecurity
  • BBA with Specialization in Business Analytics

    BBA with Specialization in Business Analytics

    Apply various analytics modeling and visualization techniques to inform business decision-making with this BBA specialization in business analytics.

    4 Courses

    • Data Analytics
    • Machine Learning and Predictive Analytics
    • Data Analysis and Visualization
    • Introduction to AI
  • BBA with Specialization in Digital Marketing

    BBA with Specialization in Digital Marketing

    Develop a digital marketing plan supported by analytics to make informed business decisions with this BBA specialization in Digital Marketing.

    4 Courses

    • Digital Marketing Analytics
    • Marketing Channels, Tactics and Management
    • Marketing Strategy and Planning
    • Digital Advertising and Search Engine Optimization
  • BBA with Specialization in Entrepreneurship

    BBA with Specialization in Entrepreneurship

    Apply entrepreneurial tools and approaches to create a business plan for a new venture with this BBA specialization in Entrepreneurship.

    4 Courses

    • Digital Advertising and Search Engine Optimization
    • Product and Marketing Skills for Founders
    • Technical Skills for Non-Technical Founders
    • Founders, Financing, and Legal
  • BBA with Specialization in Finance

    BBA with Specialization in Finance

    Gain a deep understanding of financial management, investment analysis, and how to navigate the complexities of financial decision-making.

    4 Courses

    • Financial Accounting
    • Managerial Accounting and Cost Analysis
    • Fundamentals of Financial Management
    • Corporate Finance and Investment Analysis
  • BBA with Specialization in People Operations

    BBA with Specialization in People Operations

    This specialization will prepare you to lead as a people-first executive, helping transform workplace culture and drive human capital strategy.

    4 Courses

    • Managing People Resources
    • Staffing and Development
    • Compensation and Benefits
    • Strategic People Operations