Product Go-to-Market Course
The course covers crucial elements of go-to-market strategy, including identifying market needs and definition the product-market fit for new product offerings. You will gain practical insights into product launch strategies, product positioning, and sales enablement. The course also delves into defining product priorities, understanding market sizing, performing competitive analysis, and developing effective pricing and packaging strategies. The course ensures you will be well-equipped to navigate the dynamic and competitive landscape of product marketing.
Course level
Graduate
Course duration
max. 8 weeks
Estimated time per week
10-15 hours
Course prerequisites
None
Cost
$ -
Course credits
3
Relevant jobs
Product Go-to-Market Course Overview
Analyze market needs using relevant market research techniques.
Relate customer segmentation to its role in effective launch strategies for successful market entry.
Apply product positioning strategies that differentiate their product in the market.
Perform market sizing to understand potential opportunities and risks.
Formulate sales distribution channels strategy to identify proper marketing entry points.
Develop effective pricing and packaging strategies that align with market expectations and business goals.
Product Go-to-Market Course Skills
How will I learn?
Learning Experience
Your course starts on the first of the month. The course consists of 6 modules, and is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.
Nexford courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google.
You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars.Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.
Course Outline
| Modules |
|---|
| 1: Introduction to Product Go-To-Market Strategy |
| 2: Market Segmentation & Research |
| 3: Product Development and Testing |
| 4: Branding and Positioning |
| 5: Sales and Distribution |
| 6: Product Launch Marketing Campaign |
| 7: Final Project |
How will I be graded?
View the catalog to learn about how this course is graded.
What will I get after completing the course?
You'll get real skills you can use at work, straight away.
Once you've taken one course, you can take more. Using stacked credentials, you’re able to take enough courses to make a certificate, and take enough certificates to build a degree.
If you apply for a Nexford certificate or degree, you'll get credit for each course you take.
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments
Questions? We’re here to help
Product Go-to-Market Course Testimonials
My weekly reflective journal is my Nexford highlight. Thanks to faculty support, I continually apply principles to my enterprise – and I've been able to scale beyond considerable measure.
