Start your degree with a single course

Record business transactions accurately using the double-entry system.

Build and analyze financial statements to assess a company's health.

Apply international accounting standards (IFRS) for accurate reporting.

Use key financial ratios to gain insight into a company's profitability.

Create budgets and forecasts to guide business planning and manage resources.

Analyze business costs to make smart decisions on pricing and production.

Compare planned budgets with actual results to improve performance.

Use cost data to support internal strategy and make better business decisions.

Plan and conduct financial statement audits using international standards.

Assess and respond to business risks - including fraud - by testing internal controls.

Analyze audit evidence to form a professional opinion on financial accuracy.

Write and present formal auditor reports to communicate findings to stakeholders.

Assess an organization's financial performance and the quality of its reports.

Apply analytical tools to financial data to uncover trends and insights.

Consolidate financial transactions to build accurate statements and reports.

Analyze how different accounting treatments affect financial statements.

Apply AI to solve real-world challenges in industries like healthcare and finance.

Use AI techniques like machine learning and NLP to analyze complex problems.

Develop AI-driven strategies to optimize business processes and create an advantage.

Evaluate the ethical implications of AI to ensure responsible implementation., 

Analyze modern cybersecurity models covering people as well as policy and technology.

Evaluate how legal and regulatory policies impact data security requirements.

Analyze network and data architectures to identify security threats.

Implement layered technical defense strategies using modern security tools.

Analyze the evolution of cybersecurity from the information security models of 1991 to the modern dynamic and holistic models.

Evaluate how the legal policy and regulatory landscape impacts organizational data classification and risks as well as access control and other cybersecurity requirements.

Analyze typical organizational information network and data storage as well as transmission and processing architectures both on premises and in the cloud including various technology and policy and people threats from both inside and outside the organization. Examine layered technical defense strategies and various technology tools and controls.

Build a strong business case for investing in AI technology.

Develop a financial model to assess the costs and benefits of AI projects.

Use different valuation methods to quantify the financial impact of AI.

Communicate the value of AI to senior leaders to secure project funding.

Evaluate AI-related risks.

Develop a risk management framework to identify and assess as well as mitigate AI risks.

Implement controls and safeguards to ensure the responsible and ethical use of AI.

Monitor and report on AI risks to leadership and key stakeholders.

Apply design thinking to identify opportunities for human-centered AI solutions.

Lead an AI project from idea to deployment as well as managing scope and resources.

Build and manage a cross-functional team of AI and business experts.

Navigate the common challenges of AI implementation like data quality and change management.

Use data analytics to solve business problems and drive strategic decisions.

Apply statistical methods to analyze data and uncover meaningful insights.

Create compelling charts and dashboards to communicate data findings effectively.

Navigate the ethical considerations of data collection and analysis.

Use storytelling techniques to communicate data insights in a clear way.

Use data visualization tools to create compelling data stories.

Tailor your data stories to different audiences for maximum impact.

Measure the impact and effectiveness of your data stories.

Use business intelligence (BI) to make informed business decisions.

Use BI tools to collect as well as analyze and visualize data.

Build and manage BI dashboards and reports for stakeholders.

Communicate BI insights clearly to decision-makers.

Analyze the relationship between business strategy as well as data and knowledge.

Apply data mining methods to solve real-world business problems.

Build and evaluate models that turn raw data into actionable insights.

Present the results of your data analysis to different audiences.

Use predictive analytics to forecast future trends and events.

Build and evaluate predictive models for accuracy and performance.

Apply predictive analytics to solve problems like customer churn.

Communicate the results of predictive analytics to stakeholders.

Develop a data governance framework to ensure data quality and security.

Implement data governance policies and procedures across an organization.

Monitor and audit data governance processes to ensure compliance.

Communicate the importance of data governance to stakeholders.

Develop and manage a data warehouse to support business analytics.

Design and implement ETL processes to integrate data from different sources.

Use SQL to query and analyze the data stored in a data warehouse.

Build data models and reports to support better business decisions.

Master how to explain the importance of data visualization for professionals working with data.

Master how to describe the process of designing and implementing interactive visualizations for data discovery and analysis and presentation.

Master how to utilize case studies and workplace resources to demonstrate effective data visualization and communication.

Master how to assess the strengths and weaknesses of different visual encoding methods and their impact on human perception.

Demonstrate the use of MS Office software to create documents as well as spreadsheets and presentations for the business environment.

Identify reliable sources for research as well as synthesize information and cite sources.

Define the basic fundamentals of business. Master how to list your personal strengths and attributes and how they would transfer into your professional leadership/management style.

Describe the business environment within the context of globalization.

Master how to examine how organizations operate from an international business perspective.

Master how to interpret the connection between an organization that operates in both global and domestic environments regarding culture and organizational structure.

Master how to identify the connections between international business and culture.

Describe the role of business in society as well as the core functions within a business and internal and external forces that affect business activities and productivity.

Define ethics and integrity and social responsibility in the context of business.

Master how to identify the advantages and disadvantages of different forms of business and organizational structure.

Master how to assess the functions and interconnectivity that each functional area performs to meet business objectives in small and medium and multinational enterprises including the large number of small-medium enterprises in emerging economies.

Describe sources of international law that affect global business transactions and the most common forms of international business operations.

Master how to apply the legal environment to domestic and international business scenarios.

Master how to identify the importance of integrating legal and ethical practices to create effective business practices and procedures.

Master how to explain the importance of the legal environment in domestic and international business applications.

Describe the business environment in China including its traditions and society.

Master how to apply knowledge of the complexities of contrasting cultures to navigate complex business challenges across national borders.

Master how to identify the micro and macro forces shaping international business between China and other countries both in supporting and resisting globalization.

Master how to analyze current conditions in China and evaluate present and future opportunities and risks for international business activities.

Describe the business environment within Sub-Saharan Africa including its traditions and systems and society.

Identify the micro and macro forces shaping international business between Sub-Saharan Africa and other regions both in supporting and resisting globalization.

Explain how businesses operate in Sub-Saharan Africa from a stakeholder's perspective of market/non-market and internal/external perspectives.

Analyze current conditions in Sub-Saharan Africa for their influence on present and future business opportunities and risks for international business activities.

Key concepts and apply them to practical industry scenarios.

Develop strategic solutions to common business challenges.

Enhance your professional skills in this subject area.

Communicate your findings effectively to stakeholders.

Describe the business environment within Southeast Asia including its traditions and systems and society.

Master how to identify the micro and macro forces shaping international business between Southeast Asia and other countries both in supporting and resisting globalization.

Master how to explain how businesses operate in Southeast Asia from a stakeholders' perspective of market/non-market and internal/external perspectives.

Master how to analyze current conditions in Southeast Asia for their influence on present and future business opportunities and risks for international business activities.

Develop a personal philosophy of leadership management and membership in the global workplace through a personal inventory and assessment

Master how to evaluate the importance of team dynamics on organizational effectiveness asn well as productivity and communication within an organization.

Master how to develop a leadership plan to manage remote teams.

Master how to identify the stages of team development and the role of the leader and the follower.

Analyze competitive strengths and gaps using core business tools.

Master how to translate NXU academic and business as well as co-curricular experiences into high-demand marketable and transferable skills needed for career or academic planning.

Master how to integrate information and services from a variety of human and print as well as electronic resources to develop and maintain academic and career plans.

Master how to create a plan to enhance the performance of an existing business.

Define the interrelationships among business and government and society and how these relationships evolve over time.

Master how to identify connections in global business between organizations as well as relationships and the environment.

Master how to describe how organizational politics and power as well as motivation and structure together with communication and human dynamics have an impact on how an organization functions.

Master how to analyze organizational culture from an international perspective.

Describe the role that leaders play in the success of the organization.

Master how to identify the differences between a leader and a manager.

Master how to compare and contrast concepts of leadership and management.

Master how to identify current challenges faced by leaders and managers.

Examine the process of strategic analysis and planningas well as implementation and evaluation.

Master how to identify the different types of strategic planning tools and technique.

Master how to delineate the steps in the strategic planning process and the rationale for developing a strategic plan.

Master how to identify internal and external environmental factors key to effective strategy formulation and the constraints that impact strategy execution.

Identify the fundamental concepts of data/data types as well as variables and exploration.

Master how to prepare a sample of representative data from a population through the application of fundamental sampling principles and techniques.

Master how to analyze various hypothesis-testing scenarios.

Master how to apply probability theory to scenarios.

Assess individual and group behavior in organizations and the influence on culture as well as motivation and performance.

Apply various leadership styles and conflict management strategies as well as change models to organizational situations.

Recommend appropriate organizational development interventions based on diagnostic evaluation of organizational issues.

Analyze organizational diagnostic approaches to determine opportunities for improvement and change.

Analyze the role and interrelationships that culture and politics as well as economics and law and technology play within the context of a boundaryless environment and across multiple regions.

Master how to analyze the costs and benefits to home and host nations and government policy instruments used to influence foreign direct investment (FDI).

Master how to analyze the factors that determine currency exchange rates and the implications of change.

Master how to create a market entry strategy for a business operating in a global

local

or hybrid business environment.

Apply appropriate strategic tools to complex business challenges.

Evaluate the strategic tools needed to create and sustain a competitive advantage.

Develop the appropriate management strategy based on the internal/external environment in which the organization operates.

Analyze the domestic and international market to determine how to shift strategy to respond to shifting market conditions.

Analyze intrapreneurial strategies to drive innovation and positive change within an existing organizational context.

Assess the feasibility of internal opportunities identified for innovation for an organization.

Solve challenges in awareness and adoption and implementation of intrapreneurial projects.

Create a communication strategy that addresses relevant internal stakeholders for various innovations.

Evaluate corporate culture and social responsibility practices.

Examine how corporations that have made sustainability a core tenant of their strategy are making a significant impact on the environment independent of government regulation while driving strong financial results.

Formulate sustainable practices for the global environment that are informed by current issues.

Examine the exciting opportunities that sustainability challenges present for businesses/entrepreneurs and people engaged in this sector.

Analyze a selected company to identify the necessity for business change.

Master how to explore alternative approaches for a business that minimizes the impact of business changes on core structures.

Develop strategies to support employees through transitory times.

Master how to create a communication plan to inform key stakeholders about a business plan.

Develop a strategic understanding of professional communication.

Course concepts to real-world business scenarios.

Describe the early history in forming the united states of america and its defining principles as well as values and structure.

Master how to explain how the U.S. evolved as a nation of immigrants and what different nationalities and ethnicities brought to the emerging nation over the course of American history.

Master how to identify current variations of the U.S. family and household.

Master how to examine U.S. labor and management.

Define major concepts and theories of intercultural communication.

Master how to differentiate between various communication processes unique to cultures and identify the barriers to intercultural communication.

Master how to analyze the roles of culture and language as well as power and communication on the development of personal and social and cultural identities throughout one's life.

Master how to analyze one's own cultural identity.

Describe the origins as well as varieties and meanings of the expressions and artifacts of human experience.

Master how to identify the modes of symbolic expression and aesthetic and/or literary conventions used in these expressions and artifacts.

Master how to reflect on one's own and other cultures and interpret or reinterpret artistic works through the development of skills of analysis and criticism.

Master how to explain the cultural and intellectual and historical contexts of expressions and artifact.

Analyze the cultural and socio-political canvas of India and its linkages at multiple levels with businesses.

Master how to analyze financial and business logistical nuances in the indian context as well as agents and institutions.

Master how to assess business opportunities within India inclusive of local regulation and available resources as well as infrastructure and culture.

Master how to explain the current business and economic landscape within India that impacts business and industry and workforce.

Compare the most prominent and fastest growing industries within China to create a rationale for strategic public and private investments.

Master how to evaluate the key challenges and opportunities for doing business in China.

Master how to design a strategy for talent acquisition as well as retention and business development within China.

Master how to analyze the current business and economic landscape within China including the environmental differences that impact business and industry

and workforce.

Compare the most prominent and fastest growing industries within Sub-Saharan Africa and to create a rationale for strategic public and private investments.

Master how to evaluate the key challenges and opportunities for doing business in Sub-Saharan Africa

master how to create a proposal to identify

manage

and plan for mitigating business risks unique to Sub-Saharan Africa.

Master how to analyze the current business and economic landscape within Sub-Saharan Africa including the environmental differences that impact business and industry and workforce.

Apply a best-fit cloud computing architectural option and hosting model to a designated vertical industry.

Master how to develop a robust migration plan from legacy on-premise infrastructure to cloud computing based on technology economics and service introduction evaluation.

Master how to build a cloud computing offering which considers cybersecurity.

Master how to measure the cost reduction and revenue uptake resulting from the adoption of cloud computing architecture.

Describe organizational functions within a customer facing unit.

Master how to apply emerging digital technologies related to customer experience.

Master how to evaluate the required people capability in developing a digitally-native customer facing organization.

Master how to apply different methods for flexible and dynamic research approaches for customer journey design.

Identify the value proposition of agility in supply chain management.

Master how to evaluate advanced digital transformation tools affecting the supply chain management functions.

Master how to measure the cost reduction and revenue uptake result due to digital transformation across the supply chain management functions.

Master how to develop a roadmap for digital transformation for supply chain management.

Evaluate customer acquisition and retention engendered by digitization of financial services across the financial services sector.

Master how to evaluate the suitability of each digital financial service across emerging markets.

Master how to analyze the cost and revenue implications of digital transformation across various financial services; depending on each market maturity phase.

Master how to develop a roadmap for digital transformation in digital financial services appropriate to each market maturity phase.

Describe the customer journey touchpoints related to product development.

Master how to analyze the market trends and competitive landscape related to the future product roadmap.

Master how to identify key technology skills required for product management including big data analytics as well as mockup frameworks and partner ecosystems' application program interfaces (APIs).

Master how to develop a product portfolio business strategy including go-to-market direction and implementation performance management.

Describe various modern digital strategy roles and the interrelationships of the roles within various organizational structures.

Master how to examine the alignment of the organizational mission and strategy with the digital strategy.

Master how to interpret principles of measuring as well as monitoring and developing a digital strategy based on a continuous and perennially improving analysis of information related threats and vulnerabilities and risks (both positive and negative).

Master how to identify people and tools and process capability digital transformation requirements.

Identify key concepts and components of e-commerce across various domains.

Evaluate the effectiveness of e-commerce infrastructure and security measures.

Describe how governments as well as NGOs and businesses leverage the internet for productivity and visibility.

Judge the significance of consumer dynamics and social marketing in the digital age.

Assess the technological infrastructure required to facilitate e-commerce on national and global scales.

Master how to evaluate who the digital divide may most effect and what long range impacts on developing nations can result in such areas as education and national growth as well as competitiveness and higher value job creation.

Master how to compare and contrast national policies to assess the impact on innovation and competitiveness as well as new legislation and job creation in both developing and developed nations.

Master how to conduct a cost/benefit analysis of the global initiatives of regional governments to assess the benefits of e-commerce and digital capabilities for regional economies.

Assess digital transformation required capabilities in multiple verticals.

Master how to create a communication framework that mitigates risk within operations digital transformation projects.

Master how to measure the cost reduction and revenue uptake resulting from digital transformation across various verticals.

Master how to examine the utilization of intelligent process automation to drive process automation in the digital world.

Explain the interrelationships between core macroeconomic terms and their impact on economies.

Master how to interpret data related to macroeconomic indicators to understand current economic trends.

Master how to analyze the potential effects of government spending on fiscal and monetary policies.

Use basic macroeconomic models to understand how demand and supply are affected within the economy.

Articulate key microeconomic concepts like scarcity and supply & demand as well as revenue & cost and profit.

Master how to apply microeconomic principles to real-world scenarios on market outcomes.

Master how to employ graphical tools and economic reasoning to analyze how supply & demand interact to determine equilibrium prices and quantities.

Master how to analyze the potential benefits and drawbacks of government interventions in the market.

Identify the benefits and risks of starting a company especially within regional market conditions and opportunities.

Master how to determine viability of a business idea through conducting a competitive analysis.

Master how to evaluate which customer segments are most appropriate at various stages of development.

Master how to identify the role of a minimum viable product within lean startup and assess various techniques for executing effective prototypes.

Determine the value and purpose of running a design sprint and how it can be used as a tool for brainstorming.

Master how to analyze opportunities where marketing and customer outreach prior to product development can be useful.

Master how to evaluate the difference between user experience and user interface design and the role each has in effective product design.

Master how to identify appropriate communication and language for branding and tone designed to help focus an offering from the customers' perspective.

Recognize the business strengths and weaknesses of a range of common programming languages.

Master how to evaluate the uses and main providers of cloud services and the way they impact digital business models.

Master how to develop a plan that identifies technical business needs and core technical competencies in order to recruit and onboard technical talent.

Master how to distinguish among common categories of databases and how they are leveraged in a startup business setting.

Determine the most critical components to a successful complementary cofounder team.

Identify the elements to successful co-founder collaboration and support.

Differentiate between the various types of financing paths and structures available to an early stage company.

Analyze the value of various legal structures to an early stage company.

Identify and recall key concepts related to the entrepreneurial process such as business concepts and venture launch as well as inputs for business success.

Master how to explain the fundamental steps and processes involved in transitioning from a business idea to the successful launch of a new venture.

Master how to apply entrepreneurial concepts and principles to real-world scenarios.

Master how to analyze the various components and factors that contribute to the success of an entrepreneur including identifying potential challenges and opportunities in the entrepreneurial journey.

Design a monetization strategy for your startup that aligns with the why and how of the startup.

Master how to develop a financial roadmap for your startup that covers financial and revenue/expense forecasting.

Justify the key metrics you will use to measure success in your startup.

Analyze business decisions for a start-up by providing a cost-benefit analysis.

Differentiate between various legal entities and understand their implications for business operations.

Master how to apply knowledge of corporate/constitutional documents in the development of legal documents for the new business.

Master how to explain investor rights and terms/jargon and analyze their business impacts - emphasizing right of first refusal (ROFR) and anti-dilution.

Master how to evaluate the National Venture Capital Association (NVCA) standards focusing on  subscription/stock purchase agreements and shareholder agreements and and Simple Agreements for Future Equity (SAFEs).

Understand core financial management principles.

Analyze financial statements to assess business performance.

Manage working capital to optimize cash flow.

Leverage capital markets for strategic financial decisions.

Analyze how a company's balance sheet and income statement as well as statement of cash flows relate to each other.

Master how to evaluate simple and complex corporate financial structures and determine the optimal capital structure for a company.

Master how to analyze cash flows from operations and financing and investing.

Master how to calculate a corporation's cost of debt and cost of equity and weighted cost of capital within a given tax environment.

Describe fundamentals of tax law and tax rate structures for various corporate entities.

Master how to differentiate among economic and accounting and tax concepts of income.

Master how to determine current and future tax liabilities by analyzing financial transactions and calculating realized and recognized gains or losses.

Master how to classify deductions and losses and expenses for business and investment activities.

Apply analytical tools and techniques to manage financial data and generate budgets/balance sheets/income statements and statements of cash flow as well as shareholders' equity or retained earnings and other comprehensive income.

Master how to measure financial risks and opportunities for international firms in order to inform decision-making.

Master how to explore the use of debt/equity (IPO

SEO) and alternative (ICO) financing options to raise capital and make investment decisions to increase the firm's value.

master how to determine the effects of corporate financial decisions on financial statements and ratios.

Articulate the various funding options available for startups.

Identify potential investors or lenders for a startup business and effectively pitch a business concept to them.

Formulate a cohesive funding strategy for a startup business demonstrating the ability to prepare accurate financial projections.

Master how to deliver a persuasive pitch that demonstrates a clear understanding of the startup's value proposition and funding needs.

Analyze and interpret financial data for effective decision-making.

Master how to formulate strategic financial decisions in alignment with business goals.

Master how to assess investment and financing alternatives to optimize resource allocation.

Integrate diverse information sources for financial forecasting and planning.

Explain the origins of blockchain and how blockchain technology works as well as the applications in finance and other industries.

Master how to identify use cases of various types of blockchain networks in the finance industry.

Master how to analyze blockchain technology's short- and long-term impact on the financial sector.

Master how to analyze the implementation of a financial blockchain network.

Discuss the importance of financial data preprocessing and their impact on model performance.

Master how to apply appropriate machine learning techniques such as supervised and unsupervised and reinforcement learning to real-world financial problems.

Master how to assess the strengths and weaknesses of different machine learning algorithms in financial applications.

Master how to analyze the potential risks and challenges of using machine learning in finance including regulatory compliance and ethical considerations.

Examine the importance of the audience in communications.

Master how to analyze a range of corporate genres to determine how meaning is conveyed to a targeted audience.

Master how to integrate writing process knowledge with collaboration across stakeholders to implement leadership and operational communications.

Master how to produce unique and audience-driven organizational communications that leverage specific audience needs and clear appropriate communication styles.

Describe the strategic and operational roles of human resource management.

Master how to identify how the functions and roles of human resources are interconnected.

Master how to determine the expectations/motivators and drivers of success of the multigenerational workforce and the impact on HR strategy.

Master how to outline a plan for changes to an HR function or policy in an organization.

Explain the processes and link between job analysis/staffing/total rewards/performance management/training/career development and continuous learning.

Master how to analyze the impact of staffing and training on management decisions and strategies for organizational growth.

Master how to determine the value and effectiveness of HR staffing and training initiatives using measures of efficiency and effectiveness and impact.

Master how to develop a recruitment and onboarding plan for a position at an organization.

Evaluate the different components of an organization's total reward system.

Master how to describe the legal environment which impacts the development of a compensation system.

Master how to create a total rewards plan for an organization.

Master how to explain how an organization collects and compiles data from various sources and the implications of a strategy of internal equity versus external (market) equity.

Examine the interrelationship between HR strategy and organizational strategy.

Master how to evaluate the alignment between HR planning and strategic planning.

Master how to assess how organizations manage workforce changes and maintain a competitive advantage through HR strategies.

Master how to examine HR's role as a business partner to foster organizational intrapreneurship and change.

Analyze the critical needs of new businesses and identify the roles required to meet those needs.

Create an organizational chart based on the needs of a start-up business.

Identify tools and assessments to increase the efficiency of candidate screening and hiring.

Master how to identify the basics of an effective benefits package for employees.

Evaluate IoT operating systems architectures and ecosystems.

Master how to apply best practices for IoT ecosystem while considering device management and cybersecurity.

Master how to develop a commercial value proposition utilizing edge analytics in IoT.

Master how to define IoT data services.

Compare and contrast concepts of cybersecurity leadership and ethical leadership and their roles in the modern organization.

Master how to assess continuously changing threats/vulnerabilities and positive and negative risks for a given business.

Master how to develop a plan for perpetually improving relations with all stakeholders of an organization including company policy and leadership and communications strategies.

Master how to analyze the unique characteristics of and connections between modern digital strategy roles and their roles in cybersecurity governance to better understand the role of security/ compliance audits and remediation.

Assess the role and competencies of a product manager in the organization.

Master how to define the product vision and feature set both at the outset of a project and within individual sprints.

Master how to examine the process of product management within an organization or team using agile XP and scrum.

Master how to develop solutions to the collection of bad data (e.g. poor use of statistics) or the reliance on vanity metrics and KPIs that are improperly defined or applied.

Describe the role of marketing in advancing business and organizational objectives.

Master how to describe the cycle of consumer purchase behavior and the psychology behind decision making utilizing frameworks such as abcd: affects/backdrops/cognitions and demographics.

Master how to compare and contrast key marketing frameworks and the value in promoting various business objectives.

Master how to examine the issues of privacy/ethics/regulation and social responsibility as they relate to marketing functions.

Identify how digital and technology trends are impacting the future of work and business.

Explain how to drive a customer through the stages of the path to purchase using different digital marketing channels.

Define the strengths/weaknesses/opportunities and threats (SWOT) of each digital marketing channel and their application to a business problem.

Develop a customer journey map with associated personas in the context of a new service or product.

Describe the components of key social media channels and their role in the customer journey.

Master how to analyze and develop a customer profile/demographic analysis in order to craft the appropriate message to reach the appropriate targeted demographic(s).

Master how to develop a social media strategy and playbook that includes paid/earned and owned media.

Master how to design campaigns that incorporate social media within customer relationship management (CRM).

Explain the definition of brand and its effects on consumers/shareholders/employees and third parties.

Master how to define the steps in creating a brand personality including identifying differentiators/initiating ideas via brainstorming tools and forming a mission and vision statement.

Master how to analyze the importance and legal means of protecting intellectual property and trademark rights on a regional/national and global scale.

Master how to evaluate how to measure campaign success and adapt and scale branding campaigns appropriately.

Identify the components of a current state assessment for a product/service or experience offering including positioning/competitors and industry factors and trends.

Master how to analyze how various components of pricing strategy (e.g. profit margin/break-even/discounting/elasticity) work together to impact a marketing strategy.

Master how to develop channel and communication plans for broadly and narrowly defined target audiences.

Master how to define relevant marketing goals and select appropriate KPIs.

Distinguish between business-to-consumer and business-to-business marketing channels.

Master how to differentiate between above the line

below the line

and through the line marketing channels and the relative value and function of each.

Master how to evaluate the benefits and costs of various opportunities for sponsorship

product placement

and endorsements and propose effective ways to use these strategies for a variety of brands.

Master how to examine legal and ethical issues such as privacy

data usage

and regulatory laws and how they impact marketing strategy.

Describe the importance of data and a data-driven marketing strategy in a customer-oriented organization.

Master how to develop an organic search marketing strategy to bring high-quality traffic to a website.

Master how to design.

Set up and optimize ad campaigns across platforms.

Master how to analyze the role and use of different performance marketing channels in a marketing mix.

Describe the operational benefits of digital analytics and a data-driven organization.

Evaluate different attribution models for their strengths and weaknesses.

Analyze data sets and provide actionable recommendations.

Identify key metrics used for the measurement and analysis of digital marketing activity.

Valuate the importance of customer insights and consumer behavior on marketing strategy and successful brand development.

Examine the role that messaging has in connecting with customers and how targeted communication is critical in today's marketplace.

Master how to compare and contrast a local-only marketing strategy with a global approach.

Master how to examine the role of transformative technologies that impact global marketing strategy.

Analyze market needs using relevant market research techniques.

Relate customer segmentation to its role in effective product launch strategies for successful market entry.

Perform market sizing to understand potential opportunities and risks.

Master how to apply product positioning strategies that differentiate the product in the market.

Identify the nutrients needed by humans for healthy living.

Master how to examine the dietary sources of nutrients and their benefits to the metabolism.

Master how to create a personal physical fitness plan and self-responsibility checklist.

Master how to develop strategies to minimize adverse effects on nutrition and wellness.

Assess the technology architecture and infrastructure capabilities depending on various operating models.

Master how to evaluate how technology-savvy human capital drives technology adoption in operations management.

Master how to assess the value proposition of integration technology across operating functions including cost reduction and revenue generation.

Master how to create a value-based operational strategy.

Explain the central elements of problem solving and decision making.

Master how to develop a strategic approach to individual growth and development and organizational performance.

Master how to identify the human factors that impact the results in problem solving and decision making processes.

Master how to apply problem solving and decision making processes and methods to real-world situations.

Identify the role of a product manager within the overall organization.

Master how to describe the techniques that product managers use to effectively lead a team.

Master how to determine feature prioritization and how to organize a team.

Master how to identify how to react to unexpected change and guide the team.

Identify basic programming skills and concepts.

Master how to apply knowledge of databases and SQL to answer basic business questions.

Master how to describe basic web

mobile

and cloud technology stacks.

Master how to analyze the role of technical debt and how it impacts feature prioritization and feature build times.

Differentiate between the user experience (UX) and the user interface (UI).

master how to conduct a user interview and pinpoint issues.

Master how to describe a user persona and how to create one.

Master how to analyze the purpose of wireframes and how visual ideas impact form and function.

Identify logical fallacies used in the workplace and how to use appropriate communication techniques to influence others.

Utilize communication skills to share information effectively.

Demonstrate conflict resolution techniques.

Identify trends and areas requiring attention based on KPI data.

Identify customer problems using lean and agile product strategy approaches.

Master how to apply design processes to validate product ideas and ensure product-market fit.

Master how to refine product ideas to align with the needs and expectations of the target customer.

Master how to implement a vision for a product that is poised for long-term success in the market.

Apply the principles of design thinking to bridge the gap between abstract ideas and sellable products.

Master how to analyze a case study on user-generated idea generation for idea validation.

Master how to create and utilize personas and story maps as part of the design thinking process to enhance user experience.

Master how to develop prototypes as a tangible representation of ideas.

Differentiate between the user experience (UX) and the user interface (UI).

Master how to conduct a user interview and pinpoint issues.

Master how to describe a user persona

why we need them

and how to create one.

Master how to analyze the purpose of wireframes and how visual ideas impact form and function.

Identify key theories of positive psychology.

Master how to analyze strategies for leading change in cross-culturally complex situations.

Master how to create a plan outlining strategy that will make the workplace or home environment happier.

Master how to reflect on the importance of setting goals and taking accountability for living a happier life.

Identify sources and examples of environmental agents.

Master how to employ the processes of risk management and risk assessment to evaluate environmental risks.

Master how to identify emerging environmental health issues and formulate possible solutions.

Master how to identify specific practical measures one can apply at an individual and organizational level to become more environmentally responsible.

Determine the differences between a traditional versus a non-traditional supply chain.

Master how to describe the value proposition of agility in the supply chain.

Master how to identify the importance of the advanced digital transformation tools affecting the supply chain management function.

Master how to develop a digital transformation roadmap for supply chain based on the organization's value proposition.

Evaluate best practices for e-commerce facilitation.

Master how to examine supply chain practices and principles connected to e-commerce.

Master how to determine the skills and competencies required by the professional workforce participating in e-commerce activities.

Master how to analyze the principles and practices of e-commerce management as they relate to the supply chain.

Analyze sustainable operations within an integrated supply chain process.

Master how to describe the triple bottom line as it relates to the supply chain.

Master how to examine effective managerial approaches to the integrated supply chain process and the triple bottom line.

Master how to evaluate the implications of operational decisions that support the global long-term sustainability of the organization.

Apply the fundamental logic of hypothesis testing used to interpret data.

Master how to identify various sampling methods used in scientific research.

Master how to explain positive and negative and skewed correlations.

Master how to formulate graphs and charts from statistical data.

Examine the root causes of current food and agribusiness issues with specific focus on how these issues will impact our societies and environment in the future.

Master how to apply appropriate quantitative and analytical techniques to create a proposal tailored to the target audience.

Master how to apply knowledge of food and agribusiness practices through the evaluation of market opportunities to develop an agribusiness plan.

Master how to evaluate quantitative and analytical techniques appropriate for assessing emerging food and agribusiness challenges and technologies.

Examine the terminology and concepts and technical and economic components of viable and emerging renewable energy technologies including energy avoidance practices.

Master how to apply appropriate interdisciplinary collaborations to optimize economic and technical applications of renewable energy for a given business use or purpose.

Master how to develop a renewable energy strategy which aligns with corporate social responsibility policies.

Master how to evaluate renewable/avoidant energy options within the entire business value continuum from product and service innovation to consumer use.

Examine a health organization's ability to offer technology-based solutions to inform a plan for community-based wellness using analytical techniques and mind mapping.

Master how to forecast the influence of reimbursement and payment systems when assessing alternatives for performance improvement.

Master how to evaluate the value of leadership coaching to healthcare and for its impact on the performance and retention of high-quality talent.

Master how to develop a plan for addressing future health and wellness programs that recognize ethnic and cultural differences and challenges with current and future technology initiatives and healthcare occupational shortages.

Identify and compare popular spreadsheet applications including customization options.

Master how to employ effective techniques for accurate and clear data entry and formatting including cell referencing and data validation.

Master how to apply basic mathematical and logical functions to both perform calculations and automate decision-making.

Master how to create compelling charts and graphs to visually represent and communicate your data analysis.

Explain the fundamental concepts of consumer psychology and their relevance to sales/marketing and product design.

Analyze the impact of technology on consumer behaviour and the role of mobile devices in the purchase journey.

Apply persuasion techniques and principles of influence to craft compelling sales messages and presentations.

Evaluate how choice architecture and framing effects and heuristics impact consumer decision-making in tech-enabled sales environments.

Identify customer buying behaviors and decision-making processes.

Apply prospecting techniques to generate leads and qualify customers.

Develop effective sales pitches tailored to customer needs.

Implement strategies for building rapport and trust with clients.

Describe various modern digital strategy roles and the interrelationships of the roles within various organizational structures.

Master how to examine the alignment of the organizational mission and strategy with the digital strategy.

Master how to interpret principles of measuring and developing a digital strategy based on a continuous and perennially improving analysis of information related threats and risks (both positive and negative).

Master how to identify people and tools and process capability digital transformation requirements.

Explain the fundamental concepts of business process improvement including key methodologies and tools for process analysis and optimization.

Master how to apply techniques to define project scope and collect and analyze process data and interpret key performance indicators (KPIs) to identify areas for improvement.

Master how to analyze business processes to identify root causes of problems and evaluate potential solutions to improve efficiency and effectiveness.

Master how to develop control plans to monitor process performance and manage change effectively. 

Develop strategic plans that navigate the complex regulatory and ethical landscape of healthcare.

Leverage emerging technologies like AI and telehealth to drive organizational growth and improve patient care.

Conduct competitive analysis to build and sustain a market advantage in the healthcare industry.

Lead change initiatives and build effective teams to create sustainable healthcare operations.

Navigate complex reimbursement models from Medicare

Medicaid

and private insurers.

Create and manage budgets to ensure departmental and organizational financial health.

Negotiate favorable contracts with payers and vendors to improve the bottom line.

Use financial analysis to assess the performance of a healthcare organization and model scenarios for strategic growth.

Leverage electronic health records (EHRs) and data analytics to optimize healthcare delivery.

Implement and manage successful telehealth programs while navigating the complex legal and ethical landscape.

Use AI and health informatics to design innovative solutions that improve patient care and operational efficiency.

Analyze the strategic impact of emerging technologies like robotics and automation on the future of healthcare.

Use macroeconomic indicators to forecast market trends and economic performance.

Analyze the impact of monetary policy and interest rate changes on financial markets.

Model how financial markets react to policy changes and global economic events.

Evaluate global capital flows and exchange rates to inform international financial strategy.

Analyze how technologies like AI and blockchain are disrupting the financial industry.

Apply Fintech solutions to innovate in core financial services like payments

lending

and wealth management.

Evaluate emerging business models and the strategic challenges of Fintech for both startups and established firms.

Assess the societal and ethical impact of Fintech on financial inclusion

consumer protection

and regulation.

Use fundamental and technical analysis to evaluate securities and identify investment opportunities.

Construct and manage diversified investment portfolios tailored to specific financial goals and risk tolerance.

Apply modern portfolio theory to optimize asset allocation and manage investment risk.

Evaluate portfolio performance and analyze alternative investments to enhance returns.

Analyze corporate sustainability reports and identify material ESG issues.,Evaluate the methodologies of ESG rating agencies to inform investment decisions.

Integrate ESG factors into financial analysis and company valuation.

Construct and justify ESG-integrated investment portfolios.

Apply ethical frameworks to navigate complex financial decisions.

Balance fiduciary duty to shareholders with the interests of all stakeholders.

Resolve conflicts of interest and common ethical dilemmas in the finance industry.

Foster a culture of integrity and promote ethical leadership within financial organizations.

Analyze financial statements to assess a company's performance and financial health

Determine a company's optimal capital structure by evaluating the trade-offs between debt and equity

Apply sophisticated valuation models to accurately assess the value of companies and assets

Develop fundraising and risk management strategies to support corporate goals and mitigate financial risk

Evaluate the diverse facets of the AI landscape

from machine learning to generative AI

to create tangible business value and drive organizational outcomes

Assess the critical ethical implications and regulatory considerations inherent in responsible AI development and deployment

Formulate comprehensive strategies to manage AI adoption and implementation across the entire value chain

Lead cross-functional initiatives to strategically apply AI solutions that ensure measurable impact and responsible innovation.

Explore how AI reshapes customer-facing functions

product management

and core business processes across various industry verticals

Determine the critical people

process

and technology capabilities required to design AI-augmented workflows and implement intelligent automation

Develop robust data strategies and agile transformation roadmaps to integrate AI with enabling technologies like cloud and IoT

Master the change management and risk mitigation strategies needed to build compelling business cases for responsible AI adoption.

Master foundational product management principles to align strategies with large-scale digital transformation objectives

Apply Agile

Lean

and user-centric design methodologies to create transformative AI-powered solutions

Leverage low-code platforms and AI-driven analytics to accelerate prototyping and validate data-driven decisions

Lead product teams through significant organizational change while managing the ethical implications of the entire product lifecycle.

Analyze modern cybersecurity models covering people as well as policy and technology.

Evaluate how legal and regulatory policies impact data security requirements.

Analyze network and data architectures to identify security threats.

Implement layered technical defense strategies using modern security tools.

Map the AI landscape with confidence — core terminology

how the field evolved

and where real business value gets created

Identify the high-value hybrid roles defining the modern workplace and pinpoint what makes an AI Translator valuable

Distinguish technical problem domains from strategic ones so you frame AI problems correctly before any work begins

Evaluate the ethical dilemmas and governance frameworks behind responsible data usage and AI deployment

Build the self-directed learning habits that carry you through a flexible degree

Outline a personal career roadmap that aligns your competencies with target roles in applied AI. 

Analyze core cloud architecture

deployment models

and service types (IaaS

PaaS

SaaS) and know when each one fits

Assess the security

privacy

and compliance implications of storing and processing data in the cloud

Apply cloud-based cognitive services and pre-trained AI models to solve real problems

Formulate a cost-justified business case for migrating a legacy application or service to the cloud

Communicate the technical and strategic benefits of cloud adoption to management and business stakeholders — in language they act on. 

Analyze a business problem to determine the right system architecture for a digital solution

Design conceptual solutions that integrate multiple services

data sources

and external platforms into one cohesive model

Evaluate architectural patterns

tools

and platforms against non-functional requirements like cost

security

and scalability

Model the flow of data and logic using standardized documentation and diagramming techniques

Formulate technical requirements and user stories that turn a concept into an actionable build plan

Communicate the rationale and risk assessment of a proposed architecture to both technical and executive stakeholders. 

Implement core application features

business logic

and multi-step workflows on a low-code development platform

Execute API calls and integration routines to connect your application with external data sources and services

Design usable

accessible UI and UX within the real constraints of low-code tools

Test application functionality against defined business requirements and quality assurance standards

Troubleshoot common API connection errors

data flow issues

and runtime performance problems

Deploy a finished application and generate the documentation that enables users and supports maintenance. 

Analyze your audience and business context to define the objective and scope of a data-driven narrative

Evaluate visualization types and tools based on data structure and your specific communication goal

Design visualizations that represent complex insights accurately and effectively for non-technical stakeholders

Formulate a clear

compelling narrative structure that frames the analysis and leads to actionable insights

Critique visualizations and presentations for clarity

integrity

and potential to mislead

Communicate persuasive data-driven recommendations through both oral and written presentations. 

Define the fundamental logic

concepts

and syntax shared across common programming languages

Construct basic SQL queries to retrieve and filter data from relational databases

Write simple Python scripts to perform data cleaning and manipulation tasks

Differentiate the data structures and types used to store and analyze business information

Identify business processes and workflows suitable for optimization with low-code automation tools

Apply fundamental security and ethical practices when handling data and writing code. 

Apply empathy and user research to define and frame genuine human-centered problems

Analyze the aesthetic and functional aspects of design that influence user interaction and product experience

Formulate creative solutions using divergent and convergent thinking techniques

Develop low-fidelity prototypes and test plans to validate feasibility and user acceptance

Evaluate the ethical and societal implications of design choices across diverse user populations

Communicate the results of the design process — insights and validated prototypes — clearly to stakeholders. 

Analyze the relationship between fundamental physical laws and the theoretical limits of digital computation and processing speed

Explain how biological neural structures and brain functions serve as the architectural inspiration for artificial neural networks and deep learning

Evaluate the energy consumption

heat generation

and sustainability challenges of deploying large-scale AI models

Describe the basic principles of emerging physical technologies

such as quantum computing

poised to redefine computational power

Relate physical system science to the performance and scalability of interconnected intelligent devices (IoT)

Evaluate the physical

safety

and ethical consequences of increasingly autonomous systems operating in real-world environments. 

Analyze global transportation and supply chain networks using predictive models and optimization techniques

Apply AI and automation to enhance warehouse management

facility location

and route efficiency

Analyze operational risks and vulnerabilities using data-driven resilience metrics and forecasting

Apply best practices in reverse logistics and waste management to optimize asset recovery and product circularity

Evaluate supply chain data architectures and digital systems for visibility

traceability

and ethical data governance

Integrate data-informed logistics strategy and technology into the organization's international strategic direction. 

Integrate agility and resilience as core drivers of digital transformation across the supply chain

Analyze demand planning

inventory

and procurement using predictive analytics and machine learning

Apply Robotic Process Automation (RPA) and intelligent automation to optimize procurement

billing

and order management

Evaluate the role of blockchain and digital ledger technologies in supply chain visibility

traceability

and governance

Analyze the cost reduction and ROI of automation and digital transformation initiatives

Formulate a strategic digital transformation roadmap for an end-to-end supply chain

justifying technology choices on value. 

Analyze the structural changes and competitive dynamics FinTech platforms create in traditional financial services

Evaluate the efficacy and risks of AI and machine learning in lending

credit scoring

and algorithmic trading

Describe the technology

use cases

and market impact of digital assets

blockchain

and decentralized finance (DeFi)

Integrate financial analysis with technology to develop capital allocation and investment strategies in digital finance

Evaluate the compliance

regulatory

and ethical challenges of data governance and digital asset management

Design an innovation strategy for a financial service or FinTech product

justifying the technology stack and market opportunity. 

Synthesize user research

design thinking

and strategic requirements into a clear product vision and feature set

Design low- and high-fidelity wireframes and functional prototypes for technology solutions

including AI-driven experiences

Select appropriate design and prototyping tools based on project complexity and technical constraints

Analyze user testing data and feedback to iterate designs and optimize usability

Determine and document the ethical

accessibility

and legal standards required to deploy a new product

Communicate a final product design and the rationale behind your UX choices to a leadership audience. 

Analyze the end-to-end customer journey across omnichannel touchpoints to find friction and automation opportunities

Evaluate the performance and strategic fit of AI-powered tools against specific CX goals

Design intelligent

data-driven interaction flows that proactively predict customer needs and potential churn

Apply sentiment analysis and natural language processing to extract insight from unstructured customer data

Integrate ethical standards and data governance into the deployment of personalized

automated CX systems

Formulate an AI-powered CX transformation roadmap

justifying technology choices on ROI and customer value. 

Design relational database schemas using conceptual and logical data models

Analyze data storage technologies based on data structure and application requirements

Optimize database queries and data structures for performance in analytic and operational environments

Evaluate the data modeling requirements and architectural challenges of scaling data for machine learning and Big Data platforms

Determine the data governance

security

and access control policies needed to manage sensitive information

Integrate data modeling practice with strategic business needs so architecture aligns with organizational goals. 

Analyze the legal implications of developing and deploying automated and AI-driven systems in business

Evaluate digital intellectual property rights across software

data

and generative AI content

Interpret global data privacy regulations and governance standards to formulate compliance strategies

Examine the contractual and legal risks of cloud services

API usage

and third-party data reliance

Formulate governance policies that mitigate legal and ethical risks tied to algorithmic bias and data discrimination

Analyze legal case studies and precedents to evaluate how law and governance apply in the digital economy.