Average Duration

1-2 months

Monthly Tuition

$490.00

Next Start Date

August 1, 2025

About This Course

Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue. Learners explore the tools that currently exist and the potential for future applications of the digital platform for marketing purpose. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. Learners define and develop a digital strategy to help a business achieve its goals.

Career-Ready Skills

Marketing Fundamentals
Marketing Fundamentals
Marketing Strategy
Marketing Strategy
Market Research
Market Research
Content Marketing
Content Marketing
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How learning happens at Nexford

Here, learning is designed around you. Experience a flexible and engaging path to mastering new skills and knowledge.
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Learning Outcomes

 

cert-1
Analyze digital marketing channel strengths and weaknesses for business applications.
cert-2
Identify the impact of digital and technology trends on business.
cert-3
Develop customer journey maps and personas for new services or products.
cert-4
Explain how to drive customers through the path-to-purchase using digital channels.

Frequently Asked Questions

What support is available for learners?
Nexford offers learners support from our Success Advisors, who can advise on academic planning, enrollment, time management, and other issues related to life as a student and working adult. Nexford also offers other types of academic support, such as a writing resource center, research assistance from our online Librarian, and learning support within courses from the course instructor and the course facilitator. Nexford also offers opportunities for learners to connect with each other to get support from their peers, include a Peer Mentor program and alumni communities.
What time commitment do I need to make?
Learners should expect to commit a minimum of 15-20 hours per week, per course. The max duration to complete a course is 8 weeks, but learners can move at a quicker pace if they like.
What's the deadline to enroll?
You may enroll at any time, but we recommend you enroll at least one week before your first course. This gives you enough time to complete your orientation and explore the learning environment before you start.
I missed the application deadline. Can I still apply?
You can! We accept new learners on the first of each month. So even though you missed one deadline, there's another start date around the corner.

Take the first step by talking to us.

Get started by speaking with one of our Admissions Specialists. Fill out this form and we'll get in touch.