Average Duration

1-2 months

Monthly Tuition

$490.00

Next Start Date

August 1, 2025

About This Course

This course explores the psychological principles underlying consumer behavior in the digital age. Learners will gain insights into how consumers perceive, process, and respond to marketing messages and sales interactions in online and offline environments. Through real-world case studies and interactive exercises, learners will learn to apply these principles to develop effective sales strategies, build rapport with customers, and influence purchasing decisions.

Career-Ready Skills

Marketing Strategy
Marketing Strategy
Market Research
Market Research
Data Analysis & Visualization
Data Analysis & Visualization
Data Visualization
Data Visualization
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How learning happens at Nexford

Here, learning is designed around you. Experience a flexible and engaging path to mastering new skills and knowledge.
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Learning Outcomes

 

Frequently Asked Questions

What support is available for learners?
Nexford offers learners support from our Success Advisors, who can advise on academic planning, enrollment, time management, and other issues related to life as a student and working adult. Nexford also offers other types of academic support, such as a writing resource center, research assistance from our online Librarian, and learning support within courses from the course instructor and the course facilitator. Nexford also offers opportunities for learners to connect with each other to get support from their peers, include a Peer Mentor program and alumni communities.
What time commitment do I need to make?
Learners should expect to commit a minimum of 15-20 hours per week, per course. The max duration to complete a course is 8 weeks, but learners can move at a quicker pace if they like.
What's the deadline to enroll?
You may enroll at any time, but we recommend you enroll at least one week before your first course. This gives you enough time to complete your orientation and explore the learning environment before you start.
I missed the application deadline. Can I still apply?
You can! We accept new learners on the first of each month. So even though you missed one deadline, there's another start date around the corner.

Take the first step by talking to us.

Get started by speaking with one of our Admissions Specialists. Fill out this form and we'll get in touch.