Content Marketing and Social Media Course
Content Marketing and Social Media emphasizes the importance of content and how different content types can be used to support brand and business goals. You’ll identify not only the content type, but the literal content as well, in conjunction with a focus on the most appropriate demographic(s) for various content. Additionally, you will learn to develop a content strategy and create engaging content for the right audience and channel.
Course level
Undergraduate
Course duration
max. 8 weeks
Estimated time per week
10-15 hours
Course prerequisites
Digital Marketing Fundamentals
Cost
$ -
Course credits
3
Relevant jobs
Content managers, Marketing managers, Social media managers
Content Marketing and Social Media Course Overview
Describe the components of key social media channels and their role in the customer journey
Analyze and develop a customer profile/demographic analysis, in order to craft the appropriate message to reach the appropriate targeted demographic(s)
Develop a social media strategy and playbook that includes paid, earned, and owned media
Design campaigns that incorporate social media within customer relationship management (CRM)
Analyze types of content marketing and the impact it can have in the customer journey
Develop strategies for partnerships and working with influencers
Optimize social channels and content through effective governance
Content Marketing and Social Media Course Skills
How will I learn?
Learning Experience
Your course starts on the first of the month. The course consists of 6 modules, and is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.
Nexford courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google.
You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars.Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.
Course Outline
| Modules |
|---|
| 1: Social media channels and the marketing mix |
| 2: Content marketing as an effective communication tool |
| 3: Influencers and branded content partnerships |
| 4: Social media strategy and content playbook |
| 5: Measurement and optimization |
| 6: Customer relationship management and social media |
| 7: Final Project |
How will I be graded?
View the catalog to learn about how this course is graded.
What will I get after completing the course?
You'll get real skills you can use at work, straight away. At the end of this course, you'll also get a digital badge that you can put on your LinkedIn profile to showcase your skills.
Once you've taken one course, you can take more. Using stacked credentials, you’re able to take enough courses to make a certificate, and take enough certificates to build a degree.
If you apply for a Nexford certificate or degree, you'll get credit for each course you take.
What support will I receive?
When you have a dedicated team on your side, you'll never be alone studying at Nexford. Hailing from many different countries and with online education expertise, our faculty provides you world-class support. Ask them questions during one-to-one office hours or live chat, email them any time, and get individual feedback on your assessments.
While you’re learning, you’ll also have full access to the Nexford online library, which includes access to millions of full-text articles, industry reports and key sources such as the Wall Street Journal, the Financial Times and The Economist.
LinkedIn Learning: unlimited access with Nexford
Support your Nexford goals with access to LinkedIn Learning during your program, at no additional cost. Explore the learning hub of the globe’s biggest professional networking platform to:
- Power your career: choose from over 16,000 expert-led courses, from remote working to data science
- Show off your skills: earn a certificate when you complete a course
- See what’s trending: LinkedIn Learning adds 25 new courses each week
- Tailor your learning: choose relevant courses based on your experience, LinkedIn profile and goals
- Test what you’ve learned: use LinkedIn Learning assessments
Questions? We’re here to help
Content Marketing and Social Media Course Testimonials
My weekly reflective journal is my Nexford highlight. Thanks to faculty support, I continually apply principles to my enterprise – and I've been able to scale beyond considerable measure.
