Online BBA with Specialization in Digital Transformation

Make your CV stand out from other graduates with a BBA in Digital Transformation. Develop a roadmap for digital transformation for a designated vertical industry.


BBA Degree Overview


Complete a BBA in an average of 48 months or shorter if you want. The faster you finish, the more money you’ll save.


15-20 hours per week which fits into your work schedule so you can earn while you learn. 


Learner-centric, mission driven, 100% online, offering a next-generation learning experience. Regardless of physical location.


BBA Degree in Digital Transformation: Courses

When you take a Nexford Bachelor of Business Administration with a Specialization in Digital Transformation, you’ll need to complete 26 core bachelor’s courses as well as four specialization courses. You’ll learn skills based on the latest employer needs and market trends – this is what we call our Workplace Alignment Model – our business transformation degree curriculum is designed to equip you with the skills you need and employers are looking for.

  • Digitizing Customer Experiences

    Digitizing Customer Experiences provides a solid foundation for understanding the building blocks of developing a digital customer facing organization. This course details the three major functional units of customer facing organizations (marketing, sales, and customer care) and addresses the three major capabilities for driving customer journey transformation (people, process, and tool). Learners examine the capabilities’ underlying components including advanced analytics, unified communication and collaboration tools, digitization of business processes in sales and marketing, customer retention, and big data analytics for advanced customer segmentation and targeting in marketing. Learners examine success factors in addressing customer expectations resulting from digital transformation. Success factors include designing and digitizing the customer journey, increasing speed and agility in insight generation, achieving customer adoption of digital customer journey, and developing agility in delivery journey transformation.

  • Digitizing Product Management

    Digitizing Product Management engages learners in understanding product management in the era of digital transformation. Learners examine six areas related to the product manager of the future. Customer experience includes developing a customer-centric product by analyzing the customer journey. Business acumen is the ability to develop business strategy, product portfolio prioritization, go to market strategy, and tracking of key performance indicators for market launch implementation. Customer experience entails market orientation and deep understanding of market trends, partner ecosystems, and competitive strategies. Technical skills include deeply understanding technology trends, analyzing technology architectural options, and driving transformational change inside the organization. Soft skills encompass collaboration with diverse teams across several horizontal functions within the enterprise as well as out in the larger partner ecosystems. Innovation culture includes hiring and retaining talent that drives the product management digital transformation.

  • Digitizing Supply Chain Management

    Digitizing Supply Chain Management provides a foundation for understanding the digital transformation impact on supply chain management evolution whereby agility is driven at three dimensions: cost, capital, and service offering. Learners examine five functional areas of digital transformation. Digital transformation in planning includes the use of predictive analytics, automation of knowledge work, and advanced profit optimization. Digital transformation in physical flow is warehouse automation, robotics and autonomous vehicles, smart logistics planning algorithms, and 3D printing. Digital transformation in performance management includes automated root cause analysis and digital performance management. Digital transformation in order management entails reliable online order management and real-time replanning. Digital transformation in collaboration covers supply chain cloud.

  • Digitizing Finance

    Digitizing Finance examines and quantifies the social and economic impact of digitizing financial services in emerging markets. Learners analyze financial services delivered over digital infrastructure. Learners examine three building blocks for capturing the benefits of digital finance: building a robust and broad digital infrastructure, ensuring dynamic and sustainable financial services markets, and offering digital financial services that people prefer over traditional methods. Learners perform analyses of digital finance on the financial services value chain. Learners identify and evaluate future horizons for digital financial services including new credit-scoring models, peer-to-peer lending platforms, enablement of micro-payments, and development of e-commerce.

Customer AcquisitionCustomer RetentionDigital TransformationSupply Chain ManagementBusiness OperationsDigital StrategyCritical ThinkingDecision MakingCloud ComputingProduct ManagementCustomer Experience

Why choose a BBA in Digital Transformation

  • 89% of managers are involved in digital transformations: become skilled in a hot technical area
  • Master bachelor’s degree-focused soft skills of the future like critical and creative thinking
  • Make informed business decisions, and lead with confidence: 94% of Nexford learners increased in confidence at work
  • Build a network of global professionals from 110+ countries working at firms like Google, Deloitte, and EY
  • Earn a BBA in digital technology as well as digital badges as you go – including credentials from LinkedIn Learning

I got attracted to Nexford because I was looking for an online program that is flexible. I’m not someone who is a traditional person. I’m not a traditional learner. I like to learn at my own pace. And I like to learn hands-on.

Victoria Abia

Current BBA learner, Nigeria

BBA in Digital Transformation: build job ready skills

95% of our learners gained valuable skills at work

A Nexford Bachelor of Business Administration is designed for highly motivated professionals ready to kick-start their work lives. Whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business. To build our programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever.

Here are some examples of the work you'll be doing within this BBA Specialization in Digital Transformation

  • Analyze how digital and technology trends are impacting the future of work and business

  • Apply a best-fit cloud computing architectural option and hosting model for a particular industry

  • Develop a roadmap for digital transformation for a particular industry

Bachelor of Business Administration (BBA) in Digital Transformation: FAQs

We’re no ordinary university! We make things simple so you can focus on what’s important: your goals! At Nexford, you can start learning straight away and send us your documents later (in exceptional circumstances). If you’re unable to immediately provide us with your transcript or diploma, you can just upload your government-issued ID and pay your application fee.

What happens next? After your first course starts, you’ll have 60 days from enrollment start date to send us your missing information, such as a diploma or grade transcript. 

  • We need proof of your graduation: this can either be your high school graduation or college graduation. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English. Documents not in English must be accompanied by official translations, such as those provided by a validated institutional official or embassy.
  • To be considered for admission as English Language Proficient to Nexford University undergraduate programs, you’ll need to provide one of these:
    1. An official transcript from a high school or equivalent certificate (e.g. HiSET, TASC, etc.)
    2. A minimum passing score on an approved English qualification exam within the past two years

Apply now

Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.

The online learning environment contains everything you need to learn at Nexford. The courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google. Plus, you get a Microsoft 365 license at no extra cost.

You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.

Upon graduation, you’ll walk away with a specialization certificate on top of your BBA diploma. Plus, after you graduate, you can even top up your degree up with another specialization – that's two specializations and a BBA degree!

Request information about Nexford’s online programs

Select which program you’re interested in, and submit your details to learn more about Nexford's fully online programs — a Nexford Application Specialist will then be in touch.