Online BBA with Specialization in Business Analytics

Make your CV stand out from other graduates with a BBA in Business Analytics. Apply analytics modeling and visualization techniques to inform business decision-making.


BBA Degree Overview


Complete a BBA in an average of 48 months or shorter if you want. The faster you finish, the more money you’ll save.


15-20 hours per week which fits into your work schedule so you can earn while you learn. 


Learner-centric, mission driven, 100% online, offering a next-generation learning experience. Regardless of physical location.


BBA Degree in Business Analytics: Courses

When you take a Nexford Bachelor of Business Administration with a Specialization in Business Analytics, you’ll need to complete 26 core bachelor’s courses as well as four specialization courses. You’ll learn skills based on the latest employer needs and market trends – this is what we call our Workplace Alignment Model – our Business analytics specialization curriculum is designed to equip you with the skills you need and employers are looking for.

  • Data Analytics

    Advances in data collection, machine learning, and computational power have fueled institutional progress. The volume of available data has grown exponentially, and algorithms have continued to advance along with greater computational power and storage. As organizations become more inundated with data, having systems and processes in place to better understand and interpret data is highly important. This course focuses on how organizations can identify, evaluate and use data effectively. As consumers become increasingly savvy with their use of data, organizations need to change their responses. The use of data for all types of business from a large organization to a small retail shop will continue to become more sophisticated. This course provides an understanding of the data analysis process. Learners examine how technology has improved the ability to collect, analyze and interpret data, and they investigate data analysis tools and technologies to improve the decision making process.

  • Machine Learning and Predictive Analytics

    Machine Learning and Predictive Analytics helps learners understand how in today’s global business markets organizations have the opportunity to reach a wider consumer base for their products, and as this consumer base expands, the need for a more sophisticated approach to data mining, analysis, and application is increasingly evident.

    This Predictive Analytics course focuses on the use of predictive analytics and the use of machine learning to find patterns in data sets; the organizations that can better understand the data they collect along with being able to make predictive calculations from that data will gain competitive advantages in their respective markets. In this course learners examine the tools and techniques of predictive analytics and machine learning, including regression analysis, decision trees, and rule models. Learn predictive analytics, and gain a better understanding of how to predict outcomes from available data. Learners explore and examine data, apply predictive tools and techniques to predict outcomes from the data, and interpret the results for improved decision making during this predictive modelling course.

  • Data Analysis and Visualization

    Data Analysis and Visualization helps learners understand how organizations collect, mine, analyze, and interpret data, and how it is important for organizations to understand their stakeholders and customize their data accordingly. At all levels of the organization, especially at the senior level, data must meet the needs of various stakeholders. In this course learners gain an understanding of how to use data analysis and visualization tools and techniques. Learners also acquire the fundamental skills for data analysis and visualization by examining and applying various tools and techniques including MS-Excel, Tableau, and Python to develop dashboards. Learners examine data, apply analysis and visualization tools, and leverage advanced techniques to display outcomes and interpret the results for improved decision making.

  • Introduction to AI

    Introduction to AI highlights the goal of artificial intelligence, which is to create software that can perform reasoning tasks and solve problems in complex environments the way humans do. This course begins with an overview of the evolution of AI tracing its history from the work of Alan Turing to the current state of the art software. Learners examine a range of AI techniques and their applications in business contexts, including knowledge representation, both basic and heuristic search, probabilistic modeling with Bayesian networks, and natural language processing techniques. Class discussions and readings address the philosophical and ethical implications of developing and deploying AI systems in a range of contexts. In the culminating course project, learners identify a problem or task that AI could effectively address, select and evaluate specific AI techniques, and identify and evaluate potential ethical questions surrounding the solution.

Critical ThinkingData ScienceArtificial IntelligenceData AnalyticsData AnalysisProgrammingMachine LearningCRMCommunications SkillsDecision Making

Why choose a Business Analytics BBA

  • With a business analytics BBA, gain a competitive edge with technical skills: apply predictive tools and techniques learned in this business data analytics degree online to predict outcomes, and interpret the results for improved decision making
  • Master online bachelor’s degree-focused soft skills of the future like critical and creative thinking
  • Make informed business decisions, and lead with confidence: 94% of Nexford learners increased in confidence at work
  • Build a network of global professionals from 110+ countries working at firms like Google, Deloitte, and EY
  • Earn a bachelor’s degree in business analytics as well as digital badges as you go – including credentials from LinkedIn Learning

I learned at Nexford about relationships and it has helped me a whole lot. I would describe Nexford as flexible. And secondly, you still have time to do other things that you love to do apart from schooling. So it’s schooling and going on with your life.

Ayooluwa Janet Haastrup

Current BBA learner, Nigeria

BBA in Business Analytics: build job-ready skills

95% of our learners gained valuable skills at work

A Nexford Bachelor of Business Administration is designed for highly motivated professionals ready to kick-start their work lives. Whether you’re jumpstarting your career or launching a startup idea, you’ll learn how to succeed in modern, global business. To build our programs, we analyzed 30 million jobs and surveyed industry leaders – including those from Microsoft, Citibank, and Unilever. Our business analytics degree program is designed kick-start your career!

Here are some examples of the work you'll be doing within this BBA Specialization in Business Analytics

  • Describe the role that technology, big data analytics, and analytical insights play to support business decision-making

  • Produce analytics insights and visualizations that enable business decision-making

  • Apply various analytic modeling and visualization techniques to inform business decision-making

Bachelor of Business Administration (BBA) in Business Analytics: FAQs

We’re no ordinary university! We make things simple so you can focus on what’s important: your goals! At Nexford, you can start learning straight away and send us your documents later (in exceptional circumstances). If you’re unable to immediately provide us with your transcript or diploma, you can just upload your government-issued ID and pay your application fee.

What happens next? After your first course starts, you’ll have 60 days from enrollment start date to send us your missing information, such as a diploma or grade transcript. 

  • We need proof of your graduation: this can either be your high school graduation or college graduation. Alternatively, proof of your General Educational Development certificate (GED) or equivalent exam, such as HiSET or TASC: valid copies of your official diploma and transcript in English. Documents not in English must be accompanied by official translations, such as those provided by a validated institutional official or embassy.
  • To be considered for admission as English Language Proficient to Nexford University undergraduate programs, you’ll need to provide one of these:
    1. An official transcript from a high school or equivalent certificate (e.g. HiSET, TASC, etc.)
    2. A minimum passing score on an approved English qualification exam within the past two years

Apply now

Your course starts on the first of the month. Each course consists of six modules, each module will take you one week to complete and each course is designed to take you eight weeks to complete. Nexford’s learning design team has purposefully created courses to equip you with competencies mapped to the skills employers are looking for. Each course has 5-7 learning outcomes based on the skills employers need. Everything you learn gives you measurable skills you will use to succeed in today’s world of work.

The online learning environment contains everything you need to learn at Nexford. The courses are not live or recorded lectures. Instead, they’re reading, videos, interactive elements, quizzes and relevant case studies. Programs include assessments, peer-to-peer discussions, and a final project to practice what you’ve learned in a real-world context. Program content is available 24/7 during the course, and you have opportunities for collaboration and networking with learners during and after your program. Our global community of learners work at top companies such as Microsoft, Deloitte, and Google. Plus, you get a Microsoft 365 license at no extra cost.

You'll have 24/7 access to success advisors to support you. Faculty also provide you world-class support. Book appointments with them, get individual feedback, and attend regular optional webinars. Nexford courses are rigorous and they encourage critical thinking - because we care about what you know how to do not what you know you have regular hands-on assessments reflecting the business world.

Upon graduation, you’ll walk away with a specialization certificate on top of your BBA diploma. Plus, after you graduate, you can even top up your degree up with another specialization – that's two specializations and a BBA degree!

Request information about Nexford’s online programs

Select which program you’re interested in, and submit your details to learn more about Nexford's fully online programs — a Nexford Application Specialist will then be in touch.