Importance of Creativity & Innovation in Entrepreneurship 2023

Mark Talmage-Rostron
Sep 25, 2023 · 10 min read

If entrepreneurs all did business in the same way, in the same industries, in the same marketplace, and with the same products and services, nobody would stand out with a competitive advantage and many businesses would not be in business for very long.

Carving out a niche for yourself as an entrepreneur, or making sure that your Unique Selling Proposition (USPs) helps differentiate your business to make it stand out from the clutter, you need to implement high levels of creativity and innovation into all of your entrepreneurial practices. Innovation and entrepreneurship, and more specifically, creativity in entrepreneurship is an important process which helps entrepreneurs generate value, useful unique products, services, ideas, procedures, or new business processes. 

Role Of Creativity and Innovation In Entrepreneurship

According to Atlantis Press, creativity and innovation helps develop new ways of improving an existing product or service to optimize the business. Innovation is the driving force that allows entrepreneurs to think outside the box and beyond the traditional solutions. Through this opportunity new, interesting, potential yet versatile ideas come up.

Overall, creativity and innovation are integral to entrepreneurial success. They empower entrepreneurs to discover opportunities, solve problems, differentiate themselves, adapt to change, continuously improve, and drive business growth. By embracing creativity and fostering an innovative mindset, entrepreneurs can build successful ventures in an ever-evolving business landscape.

Entrepreneurs and creativity

Creativity is an indispensable trait for entrepreneurs. It drives idea generation, opportunity recognition, problem-solving, innovation, and differentiation. Creative entrepreneurs embrace risk, communicate effectively, and continually learn and adapt. By harnessing their creativity, entrepreneurs can navigate challenges, seize opportunities, and build successful and impactful ventures.

But creativity does not only assist entrepreneurs in the initial stages of coming up with a business idea. Creativity will also be a driving force and also highly valuable in terms of:

  • Coming up with branding and marketing ideas

  • Ideas for blogs, other SEO-related content

  • Finding creative solutions to everyday business problems

  • Fun and exciting social media strategies

  • A good balance of linear and lateral thinking

Entrepreneurs and Innovation

Entrepreneurs and innovation go hand in hand. Innovation is a key driver of entrepreneurial success, and entrepreneurs play a critical role in bringing innovative ideas to life. They adapt to change, solve problems, and fuel business growth through innovation. By embracing innovation, entrepreneurs can create disruptive solutions, differentiate themselves in the market, and ultimately achieve entrepreneurial success.

Having a good hold on innovation and as a net result, innovative ideas, is very important for entrepreneurs. Not only will an innovative mindset be advantageous in coming up with products, services, and business ideas, it will also be exceptionally helpful when it comes to adapting to change and finding new and improved ways of doing things in your business structure.

Benefits of using creativity for innovation

For decades, advertising and marketing companies have used creativity to differentiate innovative products and services being advertised against other like products in the marketplace. Using creativity for innovation can lead you to be a better entrepreneur and infusing creativity into your business makes you an innovative leader within your industry. Without creativity, businesses run the risk of slipping into the clutter that may exist in an industry.

To improve your chances of successful entrepreneurship, here are some of the benefits of being a creative and innovative entrepreneur:

  • You will be able to create new products or services that solve problems for people

  • You will be able to improve processes and make them more efficient

  • You will be able to find new markets for existing products or services

  • You will be able to create new jobs

  • You will be able to make a positive impact on society

  • You will be able to have a lot of fun and satisfaction in what you do

Thinking about Improving your Skills as an Entrepreneur?

Discover how you can acquire the most important skills for creating a widely successful business.

Download the free report now and find out how you can do this and stay ahead of the competition!

Also, why not consider our excellent selection of BBA and MBA degrees, including our specializations in BBA in building a tech startup, and potentially even our MBA in ecommerce.

entrepreneurial creativity innovation

Examples of Entrepreneurial Creativity and Innovation

Apple (Steve Jobs)

He may have passed away on the 5th of October 2011, but the creative entrepreneurial legacy that Steve Jobs left behind will have a marked impact on all other intrepid tech entrepreneurs that come after him. 

Steve Jobs had a never say die attitude and an incredible flair when it came to producing products that were leagues ahead of the competition and so creative that they stood head and shoulders above the competition. 

Apple Computer, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers. Jobs and Wozniak wanted to make computers small enough for people to have them in their homes or offices. And they succeeded beyond their wildest imagination.

Entrepreneur magazine says that Steve Jobs systematically cultivated his creativity and so can others. While there's no doubt that Jobs had a naturally creative brain, thanks to modern research, we can see that Jobs' artistry was also due to practices every entrepreneur can adopt to enhance creative thinking.

Jobs' meditation practice helped him develop creativity. Meditative practices, such as "open-monitoring training," encourage divergent thinking, a process of allowing the generation of many new ideas, which is a key part of creative innovation.

Other forces of creative entrepreneurial thinking

Steve Jobs most certainly did not have the monopoly when it came to creative entrepreneurial thinking. Far from it. Many other top creative entrepreneurs came before him, and right now the next wave of creative entrepreneurs are starting to make their mark. Household names such as Richard Branson, Bill Gates, Jeff Bezos, and Elon Musk have set the bar very high when it comes to creative thinking, allowing them to build multi-billion dollar empires.

Now whilst they may have had one thing in common which was having a knack for creative thinking, the one thing that leading entrepreneurs and innovators like Bill Gates and J.K. Rowling all have one thing in common and that is that they were all domain experts before launching their businesses. Bill Gates, spent nearly 10 years in school programming in different computer systems before starting Microsoft, whilst J.K. Rowling began writing at the age of six, and spent over seven years refining and perfecting her idea before it became a global sensation and boosted her net worth to over $1 billion.


Whilst people maintain that you are born with creativity and an entrepreneurial flair, others maintain that it can be taught. You may have a great idea, but you’ll need business acumen to turn your idea into a successful, sustainable enterprise. Business degrees give you the space and time to hone these critical skills in a safe environment. A good one will give you opportunities to work on real-life projects or go on placements with industry leaders before launching out on your own. And once you're ready to go solo, you'll have already built an important network of connections and highly creative ways of thinking in an effective way.

If you are looking to up your understanding of business, improve your levels of creativity and promote entrepreneurship when it comes to the branding and running of a business, you might want to consider a university that offers business degrees that involve learning how to be creative and effective in business using real life case studies. 

Nexford is just such a university. Expand your entrepreneurial skill set with an online MBA, BBA, or gain a better understanding of the role of creativity in entrepreneurship by undertaking a branding and creative direction course. To learn the skills required to become a more successful entrepreneur you can also consider doing an MBA in ecommerce, or a BBA in ecommerce.

For a more in-depth analysis download our free report.

entrepreneurial innovation


Is innovation and creativity key to entrepreneurial success?

Yes, innovation and creativity are key to entrepreneurial success. They are essential elements that drive the growth and sustainability of entrepreneurial ventures. Innovation and creativity are vital for entrepreneurial success. They enable entrepreneurs to differentiate themselves, respond to market changes, solve problems, drive growth, take risks, attract stakeholders, and foster a culture of continuous improvement. 

Now whilst there have been many business ideas that were a stroke of genius, or people being in the right place at the right time, it is undeniable that the difference between business success and abject failure is the use of creativity in coming up with a concept and getting it noticed. Not always is it a case of 'if you build it they will come.' It's all about being innovative and never taking no for an answer.

Applied to business, innovation comprises several key elements, including a challenge (to provoke it), creativity (to spark it), contemplation (to come up with an idea), focus on the customers (to sharpen the idea), and communication and cooperation to facilitate the whole process.

How does creativity and innovation work together? 

Creativity provides the foundation of new and unique ideas, while innovation is the process of transforming those ideas into tangible outcomes. They work together to generate solutions, improve offerings, take risks, and differentiate in the market. By leveraging both creativity and innovation, entrepreneurs can foster a culture of continuous improvement and drive entrepreneurial success.

Whilst experts say that you are born with an innate sense of creativity and innovation, many others say that there are ways to encourage creativity and innovation. Don't be afraid to take risks and always maintain an open mind.

What is the purpose of innovation in business? 

The purpose of innovation in business is to differentiate, meet customer needs, gain a competitive advantage, drive growth, improve operational efficiency, adapt to change, and promote sustainable development. By embracing innovation, businesses can remain relevant, creative, thrive in a dynamic marketplace, and create long-term value for customers and stakeholders.

Creativity and innovation in organizations allows for adaptability, separates a business from its competitors, and fosters growth.  

How can you encourage innovation and creativity in the workplace?

Encouraging innovation and creativity in the workplace is crucial for fostering a culture of continuous improvement and driving business success. Here are some ways you can promote an innovative environment in your business with a proven methodology that combines theory and practice:

1. Make innovation a core value

2. Hire people with different perspectives

3. Give employees time and space to innovate

4. Encourage collaboration

5. Have a feedback process

6. Reward employees for great ideas

What strategies can leadership use to enhance creativity and innovation for employees

The importance of creativity and innovation can't be stressed enough and both play a major role in entrepreneurship. The link between creativity and successful businesses is proven. Kelly Personnel maintains that there are four strategies to enhance your team's creativity and improve organizational productivity.

1. Cultivate open communication 

Cultivating open communication in the workplace is essential for creating an environment where ideas can freely flow, collaboration can thrive, and innovation can flourish. There are many strategies to cultivate open communication which include; establishing a foundation of trust, encourage active listening, promoting two-way communication, fostering an open-door policy, embracing diverse perspectives, using clear and transparent communication channels, providing communication skills training, and leading by example.

2. Facilitate diverse ways of working

Facilitating diverse ways of working can greatly enhance creativity and innovation within an organization. By embracing diverse ways of working, organizations can tap into the collective creativity and innovation potential of their workforce. It encourages fresh perspectives, drives collaboration, and opens up new possibilities for problem-solving and growth.

3. Intentionally change things up

Intentionally changing things up in the workplace can have a positive impact on creativity and innovation. By intentionally changing things up, organizations can stimulate creativity and foster a culture of innovation. Embracing variety, providing opportunities for cross-pollination, and encouraging experimentation all contribute to an environment where new ideas can flourish, leading to breakthrough innovations and improved problem-solving.

4. Hold guided brainstorm sessions

Holding guided brainstorming sessions can be an effective way to enhance creativity and innovation in the workplace. By conducting guided brainstorming sessions, organizations can tap into the collective creativity and generate innovative ideas. These sessions provide a structured framework for idea generation, encourage collaboration, and inspire employees to think outside the box.

Looking to Improve your Skills as an Entrepreneur?

Discover how you can acquire the most important skills for creating a widely successful business.

Download the free report now and find out how you can do this and stay ahead of the competition!

Also, why not consider our excellent selection of BBA and MBA degrees, including our specializations in BBA in building a tech startup and potentially even our Ecommerce MBA.

About the author
Mark Talmage-Rostron
Mark Talmage-Rostron

Mark is a college graduate with Honours in Copywriting. He is the Content Marketing Manager at Nexford, creating engaging, thought-provoking, and action-oriented content.

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