Top 10 Highest Paying Marketing Jobs 2024 (Inc Salaries)

Stephen Ramotowski
March 20, 2024 · 11 min read

In this article, let us explore the highest-paying marketing and advertising jobs. Continue reading to get a sneak peek at their job description, outlook, educational requirements, and marketing salary.

"Marketing used to be about making a myth and telling it. Now it's about telling the truth and sharing it." — Marc Mathieu

The best sales and marketing practices have changed over the years, but one fact remains—marketing is here to stay.

Businesses and organizations will only thrive with marketing, so this industry will continue to generate demand and jobs in marketing for many years to come.

Aside from job stability, the sales and marketing sector is also known for offering career flexibility, high job satisfaction, and the best salaries.

If you wish to thrive in this industry and wondering which are the top marketing jobs that pay well, keep on reading!

Top 10 Highest Paying Marketing Jobs (Inc Salaries)

1. Chief Marketing Officer

Also called Director of Marketing, the Chief Marketing Officer (CMO) is a C-level corporate executive in charge of three important things: 1.) overseeing, managing, and implementing effective marketing strategies, 2.) increasing company revenue, and 3.) promote and protect the company’s brand and reputation.

Marketing directors are responsible for working closely with the marketing department to curate the company’s marketing campaign and create compelling branding to gain market share and earn consumer trust.

Moreover, another role of a marketing director is to evaluate existing campaigns and determine the best practices to maximize their marketing efforts.

How to be one?

Most CMOs start with a bachelor's degree in business administration, advertising, marketing, public relations, and other fields.

However, they need more advanced degrees like a Master of Business Administration (MBA) to land a management position.

Most employers prefer experienced candidates for this position. Ideally, CMOs must have at least 10 years of working in the marketing industry with at least 5 years of managerial experience.

What’s the job outlook for this position?

BLS categorizes this position as a top executive role. The demand for these roles is expected to grow by 3% until 2032.

This means that the industry will generate about 311, 600 job openings yearly for almost a decade.

How much does a Chief Marketing Officer earn?

A marketing executive has an average earning potential of USD 313,700 per year.

2. Vice President of Marketing

While a CMO is focused on strategizing overall marketing initiatives, the VP of Marketing is a more hands-on position as he will be the one to lead the company's team of marketing professionals.

He works with the marketing department to ensure successful marketing implementation and evaluation,

As head of the marketing team, he is responsible for setting the team's goals and objectives, planning the marketing budget, and discussing the status of current marketing campaigns with other top executives.

How to be one?

Most professionals in this role have a master's degree in business, marketing, and related fields. On top of that, they also have at least 10 years of marketing experience, with at least 3 to 5 years in a managerial position.

What’s the job outlook for this position?

A vice president is a senior executive, and the demand for this role will increase by 3% until 2032.

How much does a VP of marketing earn?

Marketing Vice Presidents can earn an annual median wage of USD 289,200.

Since this is an executive role, marketing and advertising professionals in this position can also receive an additional pay of USD 106, 800 through cash bonuses and profit sharing.

3. Executive Creative Director

The Executive creative director is responsible for curating the creative vision of the brand or company.

His duties include selecting the right design elements to convey that vision and ensuring that the visual messaging design of all marketing materials —including both digital and print and motion designs-- have a cohesive feel and look.

How to be one?

A bachelor's degree in marketing or a related field focusing on graphic design is the first step to entering this industry. However, a master's degree in business administration will be your key to getting more advanced roles.

More than the educational requirements, you must also have at least 10 years of marketing and advertising experience to qualify for this role.

What’s the job outlook for this position?

The executive creative director role also falls under the top executive position, and the employment for this job is expected to grow 3%, equal to 311, 600 annual job openings until 2032.

How much does a Creative Director earn?

On average, creative directors earn around USD 229,100 per year. They may also earn an average annual cash bonus of USD 69, 800 depending on their company, industry, and pay structure.

4. Product Marketing Manager

A product marketing manager's primary goal is to communicate the value of their products to their target consumers. He is responsible for formulating marketing programs to that can create and boost the demand for their products.

How to be one?

To be a product marketing manager, you need at least a bachelor’s degree in any business field, preferably in marketing or communications.

A master’s degree in business administration is recommended to increase your chances of getting hired.

Last but not least, an internship or relevant work experience can make your application look more attractive to prospective employers.

What’s the job outlook for this position?

BLS projects that the demand for marketing managers will increase by 6% until 2032. At this rate, the industry will continue to produce up to 34, 000 job openings every year for the next few years.

How much does a Product Marketing Manager earn?

According to Glassdoor, product marketing managers make an annual median wage of USD 161,400.

They may also get an estimated cash bonus of USD 40,000 per year.

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5. Digital Marketing Director

The Director of Digital Marketing is an upper management position that leads, manages, and plans the company’s digital marketing strategy.

He leads his team in building the brand’s digital marketing roadmap, evaluating the strategy’s effectiveness through ROI and KPIs, monitoring digital analytics, and exploring the latest advertising trends.

How to be one?

A bachelor's degree in marketing and related fields is a stepping stone into this industry.

A master's degree can demonstrate your leadership skills while containing different professional digital marketing certifications that can keep you updated with the latest digital marketing trends.

Lastly, you need years of professional experience to qualify for this senior-level position.

What’s the job outlook for this position?

While this is an upper management role, it still falls under the same category as marketing managers.

With that said, it’s expected to grow by 6% or have 34,000 annual job openings until 2032.

How much does a Digital Marketing Director earn?

Digital marketing directors make an average annual salary of USD 158,000.

On top of that, they may also receive an extra pay of around USD 34, 100 through cash bonuses, commissions, or profit sharing.

6. Data Scientist

A Data scientist uses their computer science, mathematics, and statistics knowledge to extract, analyze, and interpret data to convert them into information companies need to make data-driven business decisions and explore solutions to various business challenges.

How to be one?

At least a bachelor’s degree in computer science, mathematics, statistics, business administration, and engineering is the requirement for entry-level jobs.

However, most employers look for candidates with master’s degrees and industry-related work experience.

What’s the job outlook for this position?

Due to the rise of digital analytics, the future for data scientists is bright. BLS projects that this industry will experience a growth rate of 35% until 2032.

How much does a Data Scientist earn?

The estimated annual pay for a data scientist is USD 157,000.

Depending on the company policy, they may also get cash bonuses amounting to USD 27,000 per year.

7. Demand Generation Manager

A demand generation manager is a senior-level marketing role in charge of developing and implementing strategies designed to generate leads in every sales cycle stage.

He works closely with all the marketing team members—both digital and traditional—to hit all the KPIs and goals for nurturing, scoring, and converting leads.

How to be one?

To get this role, you need a bachelor's degree in marketing, business, and other related fields. Gaining relevant work experience is also highly recommended.

What’s the job outlook for this position?

This job falls under the advertising, promotion, and marketing industry. The need for managerial positions in this sector will grow by 6% until 2032.

This faster-than-average growth rate is equivalent to about 34, 000 job openings annually.

How much does a Demand Generation Manager earn?

The earning potential for a demand generation manager is around USD 126,600 per year. Some may also receive an average additional pay of USD 28,400 through cash bonuses.

8. Market Research Manager

The market research manager oversees a team of analysts who assess and evaluate consumer preferences, business conditions, and other essential factors that can affect company sales.

Their main goal is to provide the organization the information they need to determine their target market, what type of products their consumer needs, and at what price they should sell them.

How to be one?

A bachelor's degree in marketing and other related fields, such as social sciences and psychology, is essential to qualify for this position.

Most employers prefer candidates with a master's degree in business administration (MBA) since this program will provide them with in-depth knowledge about consumer behavior.

What’s the job outlook for this position?

The employment of market research analysts is predicted to grow by 13%.

This means that the industry will generate 94, 600 annual job openings until 2032.

How much does a Market Research Manager earn?

Marketing professionals in this role can earn an average annual salary of USD 120,000. They also can earn an estimated additional pay of USD 20, 900 through cash bonuses.

9. Brand Marketing Manager

Brand marketing managers are responsible for building a branding strategy that tells a unique story and creates a personal experience for consumers.

Their main goal is to establish a relationship between the company and their customers, so they will be more inclined to patronize their products over time.

How to be one?

A bachelor’s degree in business, marketing, or communications is the basic requirement for this position. Still, a master's degree in business administration will give you advanced knowledge about the field.

What’s the job outlook for this position?

In the next few years, this sector will grow by 6% and may result in 34,000 annual job openings until 2032.

How much does a Brand Marketing Manager earn?

The average annual pay for this role is USD 115,500. In some companies, it may also come with a cash bonus amounting to USD 19,500.

10. Content Marketing Director

The content marketing director is responsible for planning and managing the company’s online marketing activities.

He is responsible for curating engaging website or social media content and boosting online reach to increase website traffic and brand awareness.

How to be one?

You can land an entry-level marketing job with a bachelor's degree in marketing or business administration, but you need at least a master's degree to get the director position.

More than that, most companies are looking for candidates with at least 3 to 5 years of professional experience.

What’s the job outlook for this position?

Even though it comes with a director title, this position is categorized as a senior management role. With that said, its overall employment will increase by 6% until 2032.

How much does a Content Marketing Director earn?

Content marketing managers are paid an average annual salary of USD 106,900 and may even come with an average cash bonus of USD 8,300.


Conclusion

With its fast-paced nature, there's no denying that the marketing industry is one of the most competitive sectors. Because of this, you must invest heavily in your professional development through continuing education to land a high-paying marketing job.

With that said, your best option is an online MBA or online BBA program that can provide you the competitive edge you need without taking up too much of your time or schedule.

Nexford is a learner-centric and future-focused online university that offers 100% globally recognized online education that will allow you to maximize your opportunities for success in the most convenient way possible.


FAQs

What is the highest-paying marketing job in 2024?

Being a Chief Marketing Officer will be the highest-paying marketing job in 2024.

According to Glassdoor, a marketing executive earns an annual median wage of USD 313, 700.

On top of that, this position also comes with an estimated additional pay of USD 119, 200 through profit sharing, cash bonuses, and other incentives.

What is the highest-paying digital marketing job in 2024?

Being a digital marketing director will be the highest-paying digital marketing job in 2024.

With this role, you can make an annual median wage of USD 158,000 and an estimated additional pay of USD 34, 100.

According to the Bureau of Labor Statistics, which marketing jobs are projected to have the highest level of growth?

The marketing positions expected to grow the fastest in the next few years are Data Scientist and Market Research Manager, with growth rates of 35% and 13%, respectively.

What is the best marketing career path in 2024?

The best marketing career path to take in 2024 is digital marketing and analytics. The rise of smartphones and other devices has completely changed the way companies and businesses market their products and services, highlighting the demand for digital marketers and analysts now more than ever.

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What skills or expertise is required for high-paying marketing jobs?

Of course, you need basic skills like marketing strategy, leadership, project management, advertising, and customer service skills.

However, landing one of these highest-paying marketing jobs is quite competitive. To secure a high-paying marketing job, you must also have these advanced skills: social media marketing know-how, digital marketing skills, analytics, SEO, content management, email marketing, and many more.

Download Our Free Report here to discover if you have the skills needed to thrive in both traditional and digital marketing industries.

What qualifications are required for high-paying marketing jobs?

Having a Master’s of Business Administration (MBA) degree can provide you advanced knowledge and teach you the best marketing and management practices needed for executive leadership and senior management roles.

Why is it beneficial to gain a BBA/MBA degree to gain a career in marketing?

In addition to the practical learnings, a BBA or MBA degree can increase your earning potential because it will provide you with:

  • Diversified skillset

  • Networking opportunities

  • Industry connections

  • Updates on the latest marketing trends

  • Better career and employment prospects

  • Personal and professional growth.

About the author
Stephen Ramotowski
Stephen Ramotowski

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