10 Highest Paid Digital Marketing Skills In Nigeria 2024

Mark Talmage-Rostron
February 17, 2024 · 10 min read

In the digital age, and new digital economy, digital marketing is one of the highest searched for terms on search engines today. And for good reason. Since the inception of the internet no modern organization can afford to live without it. It really became a case of adapt or die.

CRM tools such as HubSpot define digital marketing as any marketing that occurs on the internet, whilst Oracle refers to it as the creation and dissemination of content through digital media channels – websites, landing pages, social media, email, and mobile applications – and the promotion of that content using a variety of strategies across paid, earned, and owned digital channels, including SEO, SEM, pay-per-click (PPC) advertising, content syndication, social, email, text, and more.

Demand for digital skills in 2024 is growing, but what exactly are the top 10 high paying digital marketing skills in Nigeria to look out for and that companies should be apportioning much of their marketing budget to?

To improve your digital marketing skills to build a successful career in digital marketing and increase your chances of landing these great digital marketing roles, here is a list of digital marketing skills you need to create a successful career in the field of digital marketing.

Top 10 Highest Paid Digital Marketing Skills in Nigeria

1. Web Data Analytics

With structured and unstructured data in the digital age exploding across all digital channels, being able to track, access and analyze that data for to make customer targeting more effective and cost-effective is mission critical. Many experts see this top 10 digital skills set as the most important skill in digital marketing and skills in Nigeria thanks to the growing analytic tools such as Google Analytics, Webmaster Tools, Hotjar that is providing marketers with the abundance of customer data. Because it is such a specialized job role in the digital marketing space, a Web Data Analyst is one of the highest paying jobs in Nigeria, and top skills in demand to learn in Nigeria.

In demand in Nigeria, the average salary for a Web Data Analytics person in Nigeria is ₦1,453,452 per year.

2. Email Marketing

Everyday people get messages in their inbox from companies looking to market their products or services to them. Although AI tools are becoming more adept at this, the power of email marketing means that there still exists the need for a person who can write them as email marketing has one of the highest returns of any digital marketing technique. No wonder then in the digital age that it’s still a key player in any marketing strategy and a needful digital marketing right skills to learn in Nigeria for anyone that is looking to put together powerful marketing campaigns and acquire new customers with less.

In demand in Nigeria, the average salary for an email marketing specialist in Nigeria is ₦720,000 per year.

email marketing

3. Content Writing

If you write it, they will come. This in adaptation of a famous line from a Hollywood movie but it certainly rings true when it comes to digital marketing. Content marketing is a form of marketing and an important digital marketing skill and a strategic marketing approach in the digital age focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. Investing in writing quality content helps organizations to increase traffic to their website and lead to higher organic search engine rankings for the business which results in more leads. So this communication right skills set is always in demand and one of the high income skills in Nigeria.

In demand in Nigeria, the average salary for a Content Writer in Nigeria is ₦827,473 per year.

Learn how to develop the most in-demand skills for your future career!

Discover how you can acquire the most in-demand skills with our free report, and open the doors to a successful career. 

Download the free report today!

4. Brand Storytelling

Skills like brand storytelling is an important digital marketing communication skills and strategy to increase brand awareness and loyalty among consumers by providing them with compelling storylines about a business and its products. It's one of the fastest growing and top digital skills to learn in Nigeria. 

In demand in Nigeria, the average salary for a Brand Storyteller in Nigeria is ₦2,400,000 per year.

brand storyteller

5. Search Engine Optimization

In a digital world, one of the top digital skills like Search Engine Optimization, or SEO, is an important digital marketing skill, and is a set of technical and content practices aimed at aligning a website page with a search engine’s ranking algorithm so it can be easily found, crawled, indexed, and surfaced in the SERP for relevant queries. Google alone gets 3.5 billion searches per day. So just as search engines have become integral to our lives, so, too, has it become integral to many business marketing strategies. In fact, in the digital age, organic search is considered to be the highest ROI channel by 49% of marketers. The jury is not yet out on this, but many experts regard SEO as one of the best paying and top digital skills in Nigeria. 

In demand in Nigeria, the average salary for an SEO in Nigeria is ₦2,750,004 per year.

6. Search Engine Marketing

Search engine marketing (SEM) is one of the top digital and an important digital marketing skill, and a method of promotion and advertising to help companies' content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing helps companies improve the way content is ranked by search engines. SEM helps companies bring their products and services to the attention of audiences through paid search engine advertising. SEM is an online marketing strategy in which organizations buy targeted space at the top of search engine result pages SERP. This approach is different from SEO, which focuses on optimizing content for search engine algorithms so the content ranks high on the SERP. Like SEO, SEM is a major cog in an organizations digital marketing strategy, hence it is one of the high paying and top digital marketing skills in Nigeria.  

In demand in Nigeria, the average salary for a Search Engine Marketing expert in Nigeria is ₦1,800,000 per year.

SEO Marketing

7. Social Media Marketing

We all know how prevalent and important social media is in everyone's lives, so it comes as no surprise that it is one of the important top digital marketing skills to acquire, and has become a major tool for marketers to make marketing decisions to promote products or services to customers at a relatively low cost. These skills are necessary to build a brand, increase sales, and drive traffic to a website and is a top digital skill to learn in Nigeria.

In demand in Nigeria, the average salary for a Social Media Marketing expert in Nigeria is ₦600,000 per year.

8. Website Design

You don't just snap your fingers and hey presto a website is designed. Yes there may be strong digital self-help tools that allow you to build a basic site, but companies who are serious about a professional digital design for their websites will often employ the services of a web designer. Web design is one of the aspects of digital marketing and encompasses many different web design skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design; authoring, including standardized code and proprietary software. 

In demand in Nigeria, the average salary for a Web Designer in Nigeria is ₦1,500,000 per year.

Web Designer

9. UI/UX Design

Digital tools or what may construe as digital products like UX design and UI Design are often used interchangeably, but actually, they describe very different things. UX design refers to the term "user experience design", while UI stands for “user interface design”. UX design skills are essential and involves managing the user journey as they interact with a product or service, while UI design focuses on the actual construction of that product or service's interface. It is one of the one of the top digital and important digital marketing skills to acquire and is in demand in Nigeria.

In demand in Nigeria, the average salary for a UI/UX designer in Nigeria is ₦1,500,000 per year.

10. Digital Marketing Automation

Digital marketing automation is the process of utilizing technology to streamline marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same place, including but not limited to email and social media marketing, mobile messaging, and managing ads and uses software to automate monotonous marketing work. It is one of the important digital marketing skills to acquire. 

In demand in Nigeria, the average salary for a Digital Marketing Automation specialist in Nigeria is ₦2,671,074 per year.

Conclusion

Love it or hate it, digital marketing is here to stay and as more companies adopt the practice, the industry is going to continue to explode and as it does, new jobs will be created.

Of course these new jobs in demand in Nigeria will require candidates to learn skills and develop specialist problem-solving skills, and the best way to procure those hard skills and soft skills is to find an institution that teaches skills employers need.

Many colleges teach digital marketing an those that are successful in their courses will receive a certificate or diploma showcasing excellent digital skills that will make them in demand for organizations in Nigeria.


Looking to expand your skillset and procure the high paying digital marketing skills in Nigeria?

The need for digital skills have become and are essential and necessary and are growing across digital industries.

Discover how you can acquire the highest paying digital marketing skills in Nigeria with our free report, and open the doors to a successful career. Download the free report today!

Want to take your digital marketing career even further?

Consider how our online BBA with a specialization in Digital Marketing or our MBA program can help acquire these skills and through the skills you learn, increase your earning potential by showing you the skills to become an effective manager.


FAQs

What are the most in-demand digital marketing skills in Nigeria?

As the digital marketing landscape and digital marketing industry continues to grow, digital services, and the demand for job-ready candidates grows with it in in Nigeria, those who are switched on and ahead of the curve and looking to acquire digital marketing skills will continue to procure the highest paying digital marketing skills in Nigeria necessary to build a lucrative career. There are quite a lot of skill sets that people can gain to break into the industry, but experts say that the top ten include, Web Data Analytics, Email Marketing, Content Writing, Brand Storytelling, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Website Design, UI/UX Design, and Digital Marketing Automation.

Learn how to develop the most in-demand skills for your future career!

Discover how you can acquire the most in-demand skills with our free report, and open the doors to a successful career. 

Download the free report today!

How important is digital marketing and is it a growing industry?

Because digital marketing is more affordable, flexible, and engaging than traditional marketing methods, it has become one of the most vital cogs in a companies marketing strategy. As digital marketing methods become more futuristic, such as with the introduction of AI tools, new roles will spring up and as a net result, the industry will continue to grow and those looking to acquire effective digital marketing skills with it. 

Where can I learn digital marketing skills highly sought after in Nigeria?

There are a host of colleges and universities that offer short courses, certificates, and degrees that can help learners procure the best paying digital marketing skills in Nigeria. Google, Udemy, LinkedIn and Nexford University all offer programs. Programs can include an online BBA program or an online MBA program.

Would a degree in digital marketing improve my earning potential?

In the past year, 341,000 digital marketing jobs were posted on LinkedIn, and as such, the employment of digital marketing managers is projected to grow by 10% in the next decade. On average, a bachelors degree holder earns an hourly wage of $25 and an annual wage of $52,000 - meaning that a digital marketing degree can give you a competitive edge in the job market.

How much can I earn by learning these in-demand digital marketing skills?

Digital marketing professionals who are part of a digital marketing team with extensive social media marketing, copywriting, email marketing, search engine optimization and paid advertising (like Facebook and Google Ads) experience are in a position to earn a lot. It's also important for digital marketers to learn conventional sales, with it being one of the most profitable, in-demand skills which anyone can learn. Marketing professionals in NIGERIA earn about ₦455,000 a month on average.

How can I find job opportunities in digital marketing in Nigeria?

As with any other industry, there are a plethora of online job boards people are looking for in Nigeria that you can visit to peruse the latest digital marketing jobs posted by businesses in Nigeria. They are LinkedIn, Indeed, Glassdoor, MyJobMag, Smart Recruiters, Invoice, and Hot Nigerian Jobs.


Looking to expand your skillset and procure the high paying digital marketing skills in Nigeria?

The need for digital skills have become and are essential and necessary and are growing across digital industries.

Discover how you can acquire the highest paying digital marketing skills in Nigeria with our free report, and open the doors to a successful career. Download the free report today!

Want to take your digital marketing career even further?

Consider how our online BBA with a specialization in Digital Marketing or our MBA program can help acquire these skills and through the skills you learn, increase your earning potential by showing you the skills to become an effective manager.

We offer our online mba program in Nigeria, which is 100% online, regardless of your physical location.

About the author
Mark Talmage-Rostron
Mark Talmage-Rostron

Mark is a college graduate with Honours in Copywriting. He is the Content Marketing Manager at Nexford, creating engaging, thought-provoking, and action-oriented content.

Join our newsletter and be the first to receive news about our programs, events and articles.