Nexford programs are flexibly paced—not self-paced. Study when it works for you, and stay on track with weekly deadlines. Live sessions are optional. Expect to be challenged: and plan to invest at least 10 hours per week. That’s what it takes to build real skills that deliver real career value.
Skills you will learn - and add to your résumé
The BBA with Digital Marketing specialization combines core business skills with digital marketing expertise, preparing you to create and analyze effective online campaigns for improved customer engagement.
Communicate in Business
Write clearly, present ideas, and collaborate effectively across teams and cultures internationally.
Use Business Data
Interpret and visualize data to support planning, marketing, and decision-making.
Understand Business Finances
Interpret budgets, reports, and financial statements to support sound business decisions.
Market a Product or Service
Use marketing tools to identify customer needs and promote value through digital channels.
Run Digital Ad Campaigns
Plan and manage targeted campaigns using paid search, display ads, and social platforms.
Create Content That Converts
Design and distribute digital content that builds brand loyalty and drives engagement.
Communicate in Business
Write clearly, present ideas, and collaborate effectively across teams and cultures internationally.
Use Business Data
Interpret and visualize data to support planning, marketing, and decision-making.
Understand Business Finances
Interpret budgets, reports, and financial statements to support sound business decisions.
Market a Product or Service
Use marketing tools to identify customer needs and promote value through digital channels.
Run Digital Ad Campaigns
Plan and manage targeted campaigns using paid search, display ads, and social platforms.
Create Content That Converts
Design and distribute digital content that builds brand loyalty and drives engagement.
Courses in the BBA w/specialization in Digital Marketing
You’ll complete 40 courses – made up of general education courses, core courses, business electives, and specialization courses. Courses are designed to take two months, but you can finish in just one. You’ll begin with one course at a time and can increase your course load as you progress - at no extra cost.
Program Courses
Program Structure
You need 40 courses to complete your BBA w/specialization in Digital Marketing
10 general education courses
15 core courses
14 Business elective courses or 10 elective + 4 specialization courses
1 capstone project
General Education Courses (10 required)
Professional Communication
Professional Communication places an emphasis on communication styles and approaches in today's workplace to include digital, verbal and nonverbal communication. The course focuses on the evaluation of case analysis and discussion and on practical business and professional communication skills, including writing, speaking, and listening. Emphasis is on clarity, organization, format, appropriate language, and consideration of audience, for both written and oral communication. Learners engage in self-assessment of communicative competence and learn strategies for enhancing their skills. The course explores how technology and other tools are integrated into communications within a professional setting and students will be able to identify appropriate and inappropriate professional communications.
Intercultural Communication
Intercultural Communication exposes learners to the principles of intercultural communication to advance their efforts to understand and attribute meaning to communicative behaviors among different cultures and social groups. Learners study communication and culture, intercultural messages, the role of context in intercultural communication, the impact of culture on one’s identity, and communication style. Learners master the practical skills necessary to improve one’s intercultural communication competence in an international world.
Statistics
Statistics emphasizes the analysis of data collection and statistics through the use of current technology. This course introduces learners to statistical terms, distributions, displaying and interpreting of data collected (probability, validity and reliability), effect size, measures of central tendency (mean, median and mode) and determining statistical significance. Learners analyze hypothesis testing and apply statistical techniques.
Environmental Science
Environmental Science engages learners in examining how health and food is significantly impacted by the physical environment. Learners explore various topics within environmental science to include global warming, pollution, waste, and recycling. Learners examine how humans in increasingly industrialized countries, and the earth itself, are impacted by environmental pollutants and contaminants. This course reviews major environmental policies and their impact on the health of communities and the preservation of the earth or lack thereof. Learners discuss the scientific evidence of emerging environmental issues and the focus of the UN SDGs for 2030 is Sustainable Economic Development.
Nutrition and Wellness
Nutrition and Wellness focuses on highlighting strategies for a healthy lifestyle. Two changes have led to a significant increase in preventable diseases: a global increase in the consumption of heavily processed food, and cultural shifts in many parts of the world where people are moving away from preparing food at home. Learners are equipped with practical skills to be healthier consumers of food and consider the importance of a wellness lifestyle with an emphasis on self-responsibility, physical fitness, stress management, and environmental sensitivity. A key focus of UN SDGs for 2030 is Sustainable Economic Development.
Science of Happiness
Science of Happiness offers evidence-based approaches to living a more meaningful, successful, and happy life by applying practical strategies to improve every domain of life, including home, work, and community. Despite the enormous hardships that many people face around the world, this course explores how to manage cognitive biases and the impact a positive mindset can have on personal, biological, relational, cultural and global aspects of life. Learners implement strategies which foster a positive behavior change.
American Institutions and Culture
American Institutions and Culture focuses on the US as an intricate subject of study, providing a foundation for examining and interpreting the unique economic and cultural impact of the US across the world. This course examines the US throughout its history and currently on the world stage, provides learners with a practical literacy of the features of American institutions and businesses along with a cultural framework for a fundamental understanding of this nation and prepares learners for the skills to work within an American business environment.
Cultural Aesthetic Understanding
Cultural Aesthetic Understanding focuses on concepts and theories involved in intercultural, interdisciplinary study of artistic influence and expression. Learners examine interactions among an assortment of modes of creative expression, role of style in daily life, performative representation of cultural identity and difference, and interaction of diverse artistic traditions.
Introduction to Spreadsheets and Modeling
Introduction to Spreadsheets and Modeling is designed to equip learners with foundational skills in spreadsheet usage and basic modeling techniques. In today’s data-driven world, the ability to efficiently organize, analyze, and visualize information is essential for success across various fields, including business, finance, engineering, and the sciences.
Problem Solving & Critical Thinking
Problem Solving and Critical Thinking considers how most successful professionals of the 21st century will be able to assess an environment, analyze a situation, design alternative solutions, and assist organizations in creatively overcoming challenges and reaching strategic goals. This course focuses on the development of reasoning and problem-solving skills by using the scientific method to analyze case studies and controversial topics. Learners consider cultural differences in reasoning, inductive and deductive logic, and how to use positive inquiry and synthesis to solve individual and organizational problems. Emphasis is placed on successful models and proven methods that are transferable within the work environment.
Decoding the Digital Consumer
Learners will gain insights into how consumers perceive, process, and respond to marketing messages and sales interactions in online and offline environments. Through real-world case studies and interactive exercises, learners will learn to apply these principles to develop effective sales strategies, build rapport with customers, and influence purchasing decisions.
Core Courses (15 required)
Roadmap to Success
Roadmap to success is the foundational course for the Business program. This course prepares learners for success in the degree program and promotes a journey toward lifelong learning. Learners develop skills for communication, academic writing, self-discovery, career development, and presentation skills. This course is a hybrid competency course and introduces the learner to the competency-based model of Nexford courses in the BBA program.
The World of Business
The World of Business introduces the domain of business and key elements of the functional areas within the context that an organization operates. Learners examine a variety of functional areas and types of business in order to understand their interconnectedness. Additional topics include the business cycle, global business practices, and impact on productivity.
Marketing Fundamentals
Marketing Fundamentals is the foundational course for the Marketing specialization and is an introduction to the role of marketing in advancing the success of a product, service, experience or organization. Learners explore the evolution of marketing to include a review of the key marketing principles relevant in today’s workplace, an overview of the evolution from the traditional to digital marketing platform, and the differentiation between marketing a product or service versus marketing an experience. Learners examine functions and trends that are critical to staying competitive in the marketplace. This course introduces the functions of an organization for creating, communicating, and delivering value to customers. Designed to meet customers’ needs and organizational goals, these functions include marketing and behavioral science research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.
Introduction to Business Law
Introduction to Business Law engages learners in understanding how laws, rules, regulations, and ethical standards pervade every area of business. This course provides an overview of US law while considering that nearly all business concerns are global in nature in today’s ever-changing political and economic business environment. This course encourages learners to approach legal scenarios with an eye on international application. Learners apply several key legal concepts to situations based on real-world legal conundrums and cases. Topics include, but are not limited to contract law, business organization setup, employment law and intellectual property law. Learners thoroughly review and research legal concepts and apply knowledge to specific sets of legal issues found in the assigned professional scenarios.
Principles of Management
Principles of Management focuses on how to create a personal and shared vision and communicate effectively with teams as a leader, manager, and team member. Topics include how to set effective goals and expectations, understanding cultures, the difference between management and leadership, team membership and leadership, and the global workplace.
Financial Accounting
Financial Accounting focuses on the foundations of financial accounting concepts and methods used to generate, analyze, and interpret financial statements. Learners perform journal entries and record-keeping of transactions with an understanding of how these accounts are measured and reported in major financial statements.
Managerial Accounting and Cost Analysis
Managerial Accounting and Cost Analysis focuses on the techniques managers use to identify and manage production costs for labor, material, and overhead. Learners engage multiple methods for budgeting and cost reporting and calculate and interpret variances between budgets and actual results
Data Analytics
Advances in data collection, machine learning, and computational power have fueled institutional progress. The volume of available data has grown exponentially, and algorithms have continued to advance along with greater computational power and storage. As organizations become more inundated with data, having systems and processes in place to better understand and interpret data is highly important. This course focuses on how organizations can identify, evaluate and use data effectively. As consumers become increasingly savvy with their use of data, organizations need to change their responses. The use of data for all types of business from a large organization to a small retail shop will continue to become more sophisticated. This course provides an understanding of the data analysis process. Learners examine how technology has improved the ability to collect, analyze and interpret data, and they investigate data analysis tools and technologies to improve the decision making process.
Introduction to AI
The Introduction to AI course introduces the fundamental concepts of AI, exploring its transformative impact across industries. Learners examine various AI tools and technologies and their interconnected applications in business, healthcare, education, and manufacturing. Additional topics include the ethical implications of AI, future trends, and strategies for integrating AI into decision-making and operations effectively.
Principles of Macroeconomics
This course delves into the fascinating world of macroeconomics, giving learners the tools to understand the big picture of how economies function through general economic factors. Learners will cover GDP, consumption, investment, government role, causes and consequences of economics and busts, inflation and deflation, business cycles, and global connections. Learners will gain skills in economic data, policy impacts, data modeling, and international economics.
Principles of Microeconomics
Microeconomics course unlocks the secrets behind how individuals and businesses make decisions in today's dynamic market. After completing this course, learners will be able to analyze real-world problems according to economic theory, understand concepts such as supply, demand, costs and profits, and explore the impact of economic policies on human behavior.
Managing People Resources
This course provides an in-depth survey of concepts, skills, and practices in human resource management. Learners are introduced to innovative approaches in human capital management at the local, national, and global levels
Business Career Branding for Success
The Business Career Branding for Success course engages learners in developing and strengthening the business and personal component of one’s own career brand. The learner takes the role of a personal CEO and uses business tools to analyze competitive strengths and weaknesses, create a competency profile, document high-demand marketable and transferable skills, craft a resume, and develop a lifelong learning and career development plan that will be revisited throughout the degree program. This course is divided into two parts: Part one is completed when the learner first enrolls to establish a competitive benchmark pre-assessment and initial lifelong learning and career development action plan to be revisited throughout the program during specific course milestones, and Part two concludes in a capstone post-assessment that enables the learner to re-evaluate competitive strengths and weaknesses, finalize the lifelong learning and career development action plan, and create a personal brand and business plan for the individual career path. This course is continually available to learners to revisit and review throughout their studies at NXU from enrollment to graduation.
Applied Leadership
This course is designed to provide practical applications for leadership and management challenges and opportunities in the ever-changing environment of global business. Learners examine leadership and management from both a personal and an organizational perspective and apply principles and techniques in order to adapt to the environment in both roles.
International Business and Culture
International Business and Culture is the foundational course for International Business. As the speed of globalization increases, organizations need to be increasingly focused on an integrated global business and culture. This course focuses on international business and the interconnectedness of a global culture. Learners examine how an organization operating in the global environment needs to understand and appreciate how to best leverage both global and local cultures for responsible and successful business practices. Topics from the perspective of a global firm are related to management, leadership, the economy, financial reporting and regulatory compliance.
Business Elective/Specialization Courses (14 required)
Strategic People Operations
Strategic People Operations prepares learners to apply the strategic management process from the Human Resource (HR) perspective. Learners examine how to manage talent effectively in the dynamic regulatory and competitive environment. The course emphasizes integrating human resource management concepts related to the formulation and implementation of HR strategy and practices to support the overall global business strategy.
Digital Marketing Fundamentals
Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue. Learners explore the tools that currently exist and the potential for future applications of the digital platform for marketing purpose. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. Learners define and develop a digital strategy to help a business achieve its goals.
Content Marketing and Social Media
Content Marketing and Social Media emphasizes the importance of content and how different content types can be used to support brand and business goals. Learners identify not only the content type, but the literal content as well, in conjunction with a focus on the most appropriate demographic(s) for various content. Additionally, learners develop a content strategy and create engaging content for the right audience and channel.
Auditing and Assurance Services
Auditing and Assurance Services focuses on how to plan and conduct an audit of a company’s financial statements and examines the importance of assurance services to users of financial statements. Learners apply techniques to identify and analyze evidence, identify fraud, and determine and publish an opinion report of the auditor’s findings.
Introduction to Entrepreneurship
Introduction to Entrepreneurship introduces learners to the concept of entrepreneurship by exploring the Lean Startup movement to help frame what a startup is and how learners can approach new markets and businesses from a product perspective. Learners evaluate a business idea, assess its viability in a broader market, and create a simple prototype to test the idea with customers.
Fundamentals of Financial Management
Financial Management focuses on the foundations of finance concepts required to be capable of managing day to day financial operations and to solve complex financial matters. Learners examine the elements of financial statements of an entity and impact of changes in one element on the other. Additionally, learners plan and control cash flows and make decisions in the microeconomic and macroeconomic environment.
Corporate Finance and Investment Analysis
Corporate Finance and Investment Analysis focuses on financial skills and analytical methods for corporate finance managers and investment analysts. Topics include corporate financial analysis, acquisition and allocation of capital, and financial statement reporting, as well as an exposure to investing in major asset classes, measures of risk and return, and methods for valuing equity and debt.
Corporate Tax Strategies
Corporate Tax Strategies focuses on strategies for corporations to legally minimize their tax liabilities. Learners learn analyze financial transactions, calculate realized gains and losses, and determine whether to recognize gains and losses now or in the future.
Project Management
Project Management highlights a key tool for any organization, which is the ability to manage multiple projects simultaneously to achieve positive results. This course examines from an organizational perspective the tasks associated with project management. The focus is on the four components of the project life-cycle in an international business setting: organizing, planning, monitoring, and controlling. Learners identify and apply relevant project management tools and methods designed to execute projects in an effective manner that maximizes efficiency and minimizes cost.
Staffing and Development
Staffing and Development encompasses the activities involved in building and maintaining a workforce that meets the needs of the organization. The focus is on managing talent during recruitment, selection, retention, and development. Learners develop a plan to identify individual and organizational needs within the appropriate regulatory framework.
Organizational Relationships
Organizational Relationships examines the interrelationships between business, government and society. Learners gain an understanding of how each of these entities contributes to the overall success of the organization, and if one of these areas is not in sync with the other two, the organization may not achieve its goals. Learners examine the interconnectedness of these three areas through topics of corporate social responsibility, business ethics, the regulatory climate, globalization, and the environment. A key focus of this course is connections between the developed and emerging markets. Learners examine how these markets rely on each other from multiple perspectives, including economics, culture, trade, human capital, and so on.
Marketing Strategy and Planning
Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.
Digital Advertising and Search Engine Optimization
Digital Advertising and Search Engine Optimization provides an understanding of the different performance marketing channels and how they can help a business grow traffic quickly and sustainably. Learners set up campaigns and develop strategies to optimize for performance.
Digital Marketing Analytics
Digital Marketing Analytics provides emphasizes the importance of data and analytics in today’s business environment. Learners measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.
Capstone project (1 required)
Strategy and Organizational Planning
Strategy and Organizational Planning is the capstone course in the BBA program and examines how organizations set strategy and planning as key drivers of organizational success. In any domestic or international setting, the functions of strategy and planning are valuable resources in maintaining or expanding the competitive position. This course encourages learners to take a long-term view of the roles of strategy and planning whose concepts form the foundation for the practice of strategic management. Key topics covered include strategy analysis, strategic planning, and strategy implementation and evaluation. Both strategy and planning are boundaryless functions, thus allowing learners to examine these topics from the perspective of organizations operating in emerging markets.
You need 40 courses to complete your BBA w/specialization in Digital Marketing
10 general education courses
15 core courses
14 Business elective courses or 10 elective + 4 specialization courses
1 capstone project
Professional Communication
Professional Communication places an emphasis on communication styles and approaches in today's workplace to include digital, verbal and nonverbal communication. The course focuses on the evaluation of case analysis and discussion and on practical business and professional communication skills, including writing, speaking, and listening. Emphasis is on clarity, organization, format, appropriate language, and consideration of audience, for both written and oral communication. Learners engage in self-assessment of communicative competence and learn strategies for enhancing their skills. The course explores how technology and other tools are integrated into communications within a professional setting and students will be able to identify appropriate and inappropriate professional communications.
Intercultural Communication
Intercultural Communication exposes learners to the principles of intercultural communication to advance their efforts to understand and attribute meaning to communicative behaviors among different cultures and social groups. Learners study communication and culture, intercultural messages, the role of context in intercultural communication, the impact of culture on one’s identity, and communication style. Learners master the practical skills necessary to improve one’s intercultural communication competence in an international world.
Statistics
Statistics emphasizes the analysis of data collection and statistics through the use of current technology. This course introduces learners to statistical terms, distributions, displaying and interpreting of data collected (probability, validity and reliability), effect size, measures of central tendency (mean, median and mode) and determining statistical significance. Learners analyze hypothesis testing and apply statistical techniques.
Environmental Science
Environmental Science engages learners in examining how health and food is significantly impacted by the physical environment. Learners explore various topics within environmental science to include global warming, pollution, waste, and recycling. Learners examine how humans in increasingly industrialized countries, and the earth itself, are impacted by environmental pollutants and contaminants. This course reviews major environmental policies and their impact on the health of communities and the preservation of the earth or lack thereof. Learners discuss the scientific evidence of emerging environmental issues and the focus of the UN SDGs for 2030 is Sustainable Economic Development.
Nutrition and Wellness
Nutrition and Wellness focuses on highlighting strategies for a healthy lifestyle. Two changes have led to a significant increase in preventable diseases: a global increase in the consumption of heavily processed food, and cultural shifts in many parts of the world where people are moving away from preparing food at home. Learners are equipped with practical skills to be healthier consumers of food and consider the importance of a wellness lifestyle with an emphasis on self-responsibility, physical fitness, stress management, and environmental sensitivity. A key focus of UN SDGs for 2030 is Sustainable Economic Development.
Science of Happiness
Science of Happiness offers evidence-based approaches to living a more meaningful, successful, and happy life by applying practical strategies to improve every domain of life, including home, work, and community. Despite the enormous hardships that many people face around the world, this course explores how to manage cognitive biases and the impact a positive mindset can have on personal, biological, relational, cultural and global aspects of life. Learners implement strategies which foster a positive behavior change.
American Institutions and Culture
American Institutions and Culture focuses on the US as an intricate subject of study, providing a foundation for examining and interpreting the unique economic and cultural impact of the US across the world. This course examines the US throughout its history and currently on the world stage, provides learners with a practical literacy of the features of American institutions and businesses along with a cultural framework for a fundamental understanding of this nation and prepares learners for the skills to work within an American business environment.
Cultural Aesthetic Understanding
Cultural Aesthetic Understanding focuses on concepts and theories involved in intercultural, interdisciplinary study of artistic influence and expression. Learners examine interactions among an assortment of modes of creative expression, role of style in daily life, performative representation of cultural identity and difference, and interaction of diverse artistic traditions.
Introduction to Spreadsheets and Modeling
Introduction to Spreadsheets and Modeling is designed to equip learners with foundational skills in spreadsheet usage and basic modeling techniques. In today’s data-driven world, the ability to efficiently organize, analyze, and visualize information is essential for success across various fields, including business, finance, engineering, and the sciences.
Problem Solving & Critical Thinking
Problem Solving and Critical Thinking considers how most successful professionals of the 21st century will be able to assess an environment, analyze a situation, design alternative solutions, and assist organizations in creatively overcoming challenges and reaching strategic goals. This course focuses on the development of reasoning and problem-solving skills by using the scientific method to analyze case studies and controversial topics. Learners consider cultural differences in reasoning, inductive and deductive logic, and how to use positive inquiry and synthesis to solve individual and organizational problems. Emphasis is placed on successful models and proven methods that are transferable within the work environment.
Decoding the Digital Consumer
Learners will gain insights into how consumers perceive, process, and respond to marketing messages and sales interactions in online and offline environments. Through real-world case studies and interactive exercises, learners will learn to apply these principles to develop effective sales strategies, build rapport with customers, and influence purchasing decisions.
Roadmap to Success
Roadmap to success is the foundational course for the Business program. This course prepares learners for success in the degree program and promotes a journey toward lifelong learning. Learners develop skills for communication, academic writing, self-discovery, career development, and presentation skills. This course is a hybrid competency course and introduces the learner to the competency-based model of Nexford courses in the BBA program.
The World of Business
The World of Business introduces the domain of business and key elements of the functional areas within the context that an organization operates. Learners examine a variety of functional areas and types of business in order to understand their interconnectedness. Additional topics include the business cycle, global business practices, and impact on productivity.
Marketing Fundamentals
Marketing Fundamentals is the foundational course for the Marketing specialization and is an introduction to the role of marketing in advancing the success of a product, service, experience or organization. Learners explore the evolution of marketing to include a review of the key marketing principles relevant in today’s workplace, an overview of the evolution from the traditional to digital marketing platform, and the differentiation between marketing a product or service versus marketing an experience. Learners examine functions and trends that are critical to staying competitive in the marketplace. This course introduces the functions of an organization for creating, communicating, and delivering value to customers. Designed to meet customers’ needs and organizational goals, these functions include marketing and behavioral science research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.
Introduction to Business Law
Introduction to Business Law engages learners in understanding how laws, rules, regulations, and ethical standards pervade every area of business. This course provides an overview of US law while considering that nearly all business concerns are global in nature in today’s ever-changing political and economic business environment. This course encourages learners to approach legal scenarios with an eye on international application. Learners apply several key legal concepts to situations based on real-world legal conundrums and cases. Topics include, but are not limited to contract law, business organization setup, employment law and intellectual property law. Learners thoroughly review and research legal concepts and apply knowledge to specific sets of legal issues found in the assigned professional scenarios.
Principles of Management
Principles of Management focuses on how to create a personal and shared vision and communicate effectively with teams as a leader, manager, and team member. Topics include how to set effective goals and expectations, understanding cultures, the difference between management and leadership, team membership and leadership, and the global workplace.
Financial Accounting
Financial Accounting focuses on the foundations of financial accounting concepts and methods used to generate, analyze, and interpret financial statements. Learners perform journal entries and record-keeping of transactions with an understanding of how these accounts are measured and reported in major financial statements.
Managerial Accounting and Cost Analysis
Managerial Accounting and Cost Analysis focuses on the techniques managers use to identify and manage production costs for labor, material, and overhead. Learners engage multiple methods for budgeting and cost reporting and calculate and interpret variances between budgets and actual results
Data Analytics
Advances in data collection, machine learning, and computational power have fueled institutional progress. The volume of available data has grown exponentially, and algorithms have continued to advance along with greater computational power and storage. As organizations become more inundated with data, having systems and processes in place to better understand and interpret data is highly important. This course focuses on how organizations can identify, evaluate and use data effectively. As consumers become increasingly savvy with their use of data, organizations need to change their responses. The use of data for all types of business from a large organization to a small retail shop will continue to become more sophisticated. This course provides an understanding of the data analysis process. Learners examine how technology has improved the ability to collect, analyze and interpret data, and they investigate data analysis tools and technologies to improve the decision making process.
Introduction to AI
The Introduction to AI course introduces the fundamental concepts of AI, exploring its transformative impact across industries. Learners examine various AI tools and technologies and their interconnected applications in business, healthcare, education, and manufacturing. Additional topics include the ethical implications of AI, future trends, and strategies for integrating AI into decision-making and operations effectively.
Principles of Macroeconomics
This course delves into the fascinating world of macroeconomics, giving learners the tools to understand the big picture of how economies function through general economic factors. Learners will cover GDP, consumption, investment, government role, causes and consequences of economics and busts, inflation and deflation, business cycles, and global connections. Learners will gain skills in economic data, policy impacts, data modeling, and international economics.
Principles of Microeconomics
Microeconomics course unlocks the secrets behind how individuals and businesses make decisions in today's dynamic market. After completing this course, learners will be able to analyze real-world problems according to economic theory, understand concepts such as supply, demand, costs and profits, and explore the impact of economic policies on human behavior.
Managing People Resources
This course provides an in-depth survey of concepts, skills, and practices in human resource management. Learners are introduced to innovative approaches in human capital management at the local, national, and global levels
Business Career Branding for Success
The Business Career Branding for Success course engages learners in developing and strengthening the business and personal component of one’s own career brand. The learner takes the role of a personal CEO and uses business tools to analyze competitive strengths and weaknesses, create a competency profile, document high-demand marketable and transferable skills, craft a resume, and develop a lifelong learning and career development plan that will be revisited throughout the degree program. This course is divided into two parts: Part one is completed when the learner first enrolls to establish a competitive benchmark pre-assessment and initial lifelong learning and career development action plan to be revisited throughout the program during specific course milestones, and Part two concludes in a capstone post-assessment that enables the learner to re-evaluate competitive strengths and weaknesses, finalize the lifelong learning and career development action plan, and create a personal brand and business plan for the individual career path. This course is continually available to learners to revisit and review throughout their studies at NXU from enrollment to graduation.
Applied Leadership
This course is designed to provide practical applications for leadership and management challenges and opportunities in the ever-changing environment of global business. Learners examine leadership and management from both a personal and an organizational perspective and apply principles and techniques in order to adapt to the environment in both roles.
International Business and Culture
International Business and Culture is the foundational course for International Business. As the speed of globalization increases, organizations need to be increasingly focused on an integrated global business and culture. This course focuses on international business and the interconnectedness of a global culture. Learners examine how an organization operating in the global environment needs to understand and appreciate how to best leverage both global and local cultures for responsible and successful business practices. Topics from the perspective of a global firm are related to management, leadership, the economy, financial reporting and regulatory compliance.
Strategic People Operations
Strategic People Operations prepares learners to apply the strategic management process from the Human Resource (HR) perspective. Learners examine how to manage talent effectively in the dynamic regulatory and competitive environment. The course emphasizes integrating human resource management concepts related to the formulation and implementation of HR strategy and practices to support the overall global business strategy.
Digital Marketing Fundamentals
Digital Marketing Fundamentals provides an understanding of the digital marketing landscape, key trends impacting the industry, the changed customer journey, and the role each channel can play in that journey. The course also examines the advantages and subsequent challenges of this expanding marketing venue. Learners explore the tools that currently exist and the potential for future applications of the digital platform for marketing purpose. The course will further explore the digital platform as a tool for businesses in general in order to increase its levels of efficiency, effectiveness, and competitive position in the market space. Learners define and develop a digital strategy to help a business achieve its goals.
Content Marketing and Social Media
Content Marketing and Social Media emphasizes the importance of content and how different content types can be used to support brand and business goals. Learners identify not only the content type, but the literal content as well, in conjunction with a focus on the most appropriate demographic(s) for various content. Additionally, learners develop a content strategy and create engaging content for the right audience and channel.
Auditing and Assurance Services
Auditing and Assurance Services focuses on how to plan and conduct an audit of a company’s financial statements and examines the importance of assurance services to users of financial statements. Learners apply techniques to identify and analyze evidence, identify fraud, and determine and publish an opinion report of the auditor’s findings.
Introduction to Entrepreneurship
Introduction to Entrepreneurship introduces learners to the concept of entrepreneurship by exploring the Lean Startup movement to help frame what a startup is and how learners can approach new markets and businesses from a product perspective. Learners evaluate a business idea, assess its viability in a broader market, and create a simple prototype to test the idea with customers.
Fundamentals of Financial Management
Financial Management focuses on the foundations of finance concepts required to be capable of managing day to day financial operations and to solve complex financial matters. Learners examine the elements of financial statements of an entity and impact of changes in one element on the other. Additionally, learners plan and control cash flows and make decisions in the microeconomic and macroeconomic environment.
Corporate Finance and Investment Analysis
Corporate Finance and Investment Analysis focuses on financial skills and analytical methods for corporate finance managers and investment analysts. Topics include corporate financial analysis, acquisition and allocation of capital, and financial statement reporting, as well as an exposure to investing in major asset classes, measures of risk and return, and methods for valuing equity and debt.
Corporate Tax Strategies
Corporate Tax Strategies focuses on strategies for corporations to legally minimize their tax liabilities. Learners learn analyze financial transactions, calculate realized gains and losses, and determine whether to recognize gains and losses now or in the future.
Project Management
Project Management highlights a key tool for any organization, which is the ability to manage multiple projects simultaneously to achieve positive results. This course examines from an organizational perspective the tasks associated with project management. The focus is on the four components of the project life-cycle in an international business setting: organizing, planning, monitoring, and controlling. Learners identify and apply relevant project management tools and methods designed to execute projects in an effective manner that maximizes efficiency and minimizes cost.
Staffing and Development
Staffing and Development encompasses the activities involved in building and maintaining a workforce that meets the needs of the organization. The focus is on managing talent during recruitment, selection, retention, and development. Learners develop a plan to identify individual and organizational needs within the appropriate regulatory framework.
Organizational Relationships
Organizational Relationships examines the interrelationships between business, government and society. Learners gain an understanding of how each of these entities contributes to the overall success of the organization, and if one of these areas is not in sync with the other two, the organization may not achieve its goals. Learners examine the interconnectedness of these three areas through topics of corporate social responsibility, business ethics, the regulatory climate, globalization, and the environment. A key focus of this course is connections between the developed and emerging markets. Learners examine how these markets rely on each other from multiple perspectives, including economics, culture, trade, human capital, and so on.
Marketing Strategy and Planning
Marketing Strategy and Planning provides learners with the opportunity to develop and master competencies required to execute marketing strategy. Learners perfect skills for planning and implementing a marketing strategy, including evaluating current brand positioning in the marketplace, identifying target audiences, setting objectives and key performance indicators (KPIs), and defining evaluation metrics to determine effectiveness. Key elements of strategic planning are examined, including pricing, brand positioning, and setting up the framework of a strategic marketing plan.
Digital Advertising and Search Engine Optimization
Digital Advertising and Search Engine Optimization provides an understanding of the different performance marketing channels and how they can help a business grow traffic quickly and sustainably. Learners set up campaigns and develop strategies to optimize for performance.
Digital Marketing Analytics
Digital Marketing Analytics provides emphasizes the importance of data and analytics in today’s business environment. Learners measure digital marketing activity performance, set up dashboards using tools such as Google Analytics, and report on the results of data analysis.
Strategy and Organizational Planning
Strategy and Organizational Planning is the capstone course in the BBA program and examines how organizations set strategy and planning as key drivers of organizational success. In any domestic or international setting, the functions of strategy and planning are valuable resources in maintaining or expanding the competitive position. This course encourages learners to take a long-term view of the roles of strategy and planning whose concepts form the foundation for the practice of strategic management. Key topics covered include strategy analysis, strategic planning, and strategy implementation and evaluation. Both strategy and planning are boundaryless functions, thus allowing learners to examine these topics from the perspective of organizations operating in emerging markets.
What’s it like to learn at Nexford?
Real-world projects
Real-world projects
Build skills by doing. Every course includes hands-on projects that mirror real workplace challenges like building financial models plans, data dashboards, or marketing strategies. You won’t just learn about it - you’ll practice doing it. And projects are often curated from the world's largest organizations.
Flexible
Flexible
Collaborative learning
Collaborative learning
Work with peers from around the world on discussions that reflect global workplace dynamics. You won’t learn in a vacuum. Share ideas, get feedback, build a network - and be part of a global community that sharpens how you think.
Rewarding learning
Rewarding learning
Earn certificates and digital badges for the skills you build - long before you finish your degree. Every project moves you forward and every milestone counts. Progress isn’t hidden, its rewarded and you get to share that progress as you grow.
Personalized support
Personalized support
You’re online but never alone. Book 1:1 time with faculty or advisors, join group sessions, or reach out anytime by chat, email, or online calls. Whether it’s academics or career advice, real humans are here - or bots if you prefer.
Technology enabled
Technology enabled
Expect a modern, fully online experience that just works - including on mobile. All required tools are included, and you’ll never pay extra for textbooks or software. No clunky systems or boring PDFs. Just online learning, made simple.
BBA Admission requirements
You can upload your documents 100% online today
Proof of Identity
Proof of Identity
As part of the admissions process, applicants are asked to provide a photo or scan of a government-issued form of identification and a passport-style photo or selfie.
Proof of High School
Proof of High School
Undergraduate degree program applicants must submit proof of high school completion or its equivalent (e.g., GED or national exam certificate).
Proof of English Proficiency
Proof of English Proficiency
If your previous education was in English, your transcript will serve as proof of English proficiency. You can also provide scores from an approved qualification exam.
Where our learners work
Join us for a free virtual tour
Join us live to see how learning at Nexford works, hear from alumni, and get your questions answered by current learners, faculty, and staff.
Free online webinar
Get a live preview of Nexford courses and the tools our learners use. Hear from our team dedicated to your success.
Free online webinar
Get a live preview of Nexford courses and the tools our learners use. Hear from our team dedicated to your success.
Your dedicated career success platform
Your dedicated career success platform
Personalized Career Recommendations
Discover your strengths and uncover your personalized career paths with AI-powered personality and job-fit assessments.
Smart Resume & Interview Tools
Build standout resumes and get real-time interview feedback to ace your next interview.
1:1 Career Coaching
Book time with expert coaches for personalized guidance on job searches, networking, and long-term planning.
Access thousands of additional courses
Access thousands of additional optional courses & certifications to help you level-up at no additional cost.
Real projects you'll complete in your BBA
HootSuite: Social Media Strategy
SEO Growth with Moz
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American Marketing Association: AI in Marketing
HootSuite: Social Media Strategy
SEO Growth with Moz
American Marketing Association: AI in Marketing
Your career outlook as an BBA graduate
Every industry values problem-solving leaders with critical and strategic thinking skills, now also powered by AI skills. These are real examples of roles held by our 4,000+ graduates.
Management & Operations
- Operations Manager
- Project Coordinator
- Office Manager
- Customer Service Manager
Marketing & Sales
- Marketing Coordinator
- Sales Representative
- Brand Assistant
- Digital Marketing Specialist
Finance & Accounting
- Financial Analyst
- Accounts Payable Specialist
- Budget Analyst
- Payroll Coordinator
Human Resources & Talent Management
- HR Coordinator
- Recruitment Specialist
- Training & Development Specialist
- Employee Relations Specialist
50% higher
job satisfaction reported by bachelor’s degree holders compared to those without degrees
75%
Businesses prioritizing investment in digital marketing skills and technologies
65% higher
median lifetime earnings of bachelor’s degree holders compared to those without a degree
Sources: Earnest, GMAC (Graduate Management Admission Council), LinkedIn Insights / Emerging Jobs Report, World Economic Forum, Deloitte Insights, PwC CEO Survey, Gartner, IDC (International Data Corporation), Statista, eMarketer, Kauffman Foundation, Crunchbase, OECD, World Bank, UNESCO Graduate Outcomes Survey, IBM Research, Harvard Business Review, National Association of Colleges and Employers, International Labour Organization, HubSpot & LinkedIn Marketing Report, Glassdoor Salary Insights
BBA specializations
Optionally choose from four BBA specializations, designed to advance your professional trajectory and enable you to reach your specific work-related goals.
AI
AI
The BBA with AI specialization combines core business fundamentals with applied AI skills, preparing you to use AI tools for smarter decision-making and business analytics.
Business Analytics
Business Analytics
The BBA with Business Analytics specialization blends core business skills with data analysis expertise, preparing you to transform data into actionable insights for better business decisions.
Digital Marketing
Digital Marketing
The BBA with Digital Marketing specialization combines core business skills with digital marketing expertise, preparing you to create and analyze effective online campaigns for improved customer engagement.
Entrepreneurship
Entrepreneurship
The BBA with Entrepreneurship specialization combines core business knowledge with skills in startup development and innovation, preparing you to launch and grow new ventures.
Hear from our alumni and their employers
Nexford is accredited.
Accredited by DEAC
The International Accreditation Council for Business Education (IACBE)
Accredited by DEAC
The International Accreditation Council for Business Education (IACBE)