Nexford University, we don’t just believe in the power of a bachelor’s degree — we’ve reimagined it for today’s advanced global workforce. Our 100% online Bachelor of Business Administration (BBA) program is built to help you move up, move fast, and move beyond traditional limits.
Let’s break down why a bachelor’s degree still matters, and how the right one can help launch your future into the stratosphere.
The majority of employers still look to the bachelor’s degree as a key signal of capability and commitment. And the data backs that up.
According to recent stats from the U.S. Bureau of Labor Statistics, bachelor’s degree holders earn 62% more on average than those with only a high school diploma. That gap adds up over time, to the tune of over $1 million additional lifetime earnings.
But it’s not just about income. It’s about opportunity and impact.
New research from the Georgetown University Center on Education and the Workforce found that by 2031, 72% of good jobs will require at least a bachelor’s degree. That’s up from 68% in 2021. These “good jobs” are defined as those paying at least $38,000 annually for younger workers and $49,000 for older ones, with room for advancement.
In short, a bachelor’s degree isn’t becoming less relevant. It’s becoming more essential.
The reality is that a bachelor’s degree increases your chances of landing jobs in fast-growing industries like finance, technology, digital marketing, and operations — roles that increasingly require both foundational business knowledge and the ability to adapt to new challenges in an ever-shifting digital landscape.
Nexford’s BBA isn’t a passive learning experience. It’s hands-on, skills-first, and designed to turn your potential into performance.
The other reality is that employers don’t want generalists, especially those versed only in old ways of doing things. They want job-ready professionals who can think strategically, act decisively, and lead with confidence. Soft skills that work well alongside traditional hard skills.
That’s why Nexford’s BBA is built around real workplace needs. You don’t just study theory, you master practical skills in:
Business Analytics: Make smarter decisions faster using data.
Digital Marketing: Build brands, drive engagement, and accurately measure ROI.
E-Commerce: Understand online business models, and learn how to build your own.
Product and Project Management: Launch, iterate, and lead.
Sustainability and Ethics: Create long-term value while doing good.
Every course is built in partnership with global business experts. That means you’re not only learning what matters — you’re actively staying ahead of industry shifts.
Let’s be honest: Traditional universities weren’t built for speed, flexibility, or accessibility. At Nexford, we decided to flip the model on its head.
Nexford offers a monthly tuition structure, meaning you can control your costs, accelerate your timeline, and pay only for what you use. No massive upfront costs. No hidden fees. Just career-focused education that works with your life.
Our students graduate faster, for less money, and gain skills that lead directly to jobs. It’s education with a real return on investment — not just a diploma to hang on the wall.
Choosing a BBA specialization helps align your skills with how and where you want to lead. Each path equips you with targeted, in-demand skills that employers are actively seeking, such as:
Artificial Intelligence: Master Robotic Process Automation (RPA), smart workflows, and how to combine AI, Internet of Things (IoT), and robotics into future-ready business strategies.
Business Analytics: Turn data into decisions. Learn how to use analytics modeling and visualization to solve real business problems and drive performance.
Digital Marketing: Go beyond buzzwords. Build digital campaigns backed by data and strategy, and learn to drive measurable impact through SEO, content, paid media, and more.
Entrepreneurship: Launch with confidence. Learn how to identify market opportunities, develop business plans, and bring new ventures to life.
People Operations: Lead with empathy and impact. Gain the tools to shape company culture, attract top talent, and drive business outcomes through strategic HR leadership.
Finance: Master the language of capital. Build fluency in financial management, investment analysis, and the skills you need to guide organizations through complex decisions.
According to a recent Forbes analysis of the Georgetown report, nearly 85% of “good jobs” by 2031 will require postsecondary education. That means building relevant, practical skills now, especially in fields like AI, finance, and analytics, will position you for long-term career resilience.
Every specialization is future-proofed for the digital-first economy. You’ll graduate ready to lead, not just participate.
Earning your bachelor’s degree isn’t just about checking a box. It’s about leveling up.
And with Nexford, you don’t have to put your life on pause to make it happen.
Our BBA is 100% online. It’s designed to be self-paced. It’s built for working adults, rising professionals, and anyone who wants more from their education. Whether you're starting fresh or returning to finish your degree, this is your chance to create momentum.
Explore our BBA program today and see how affordable, accessible, and powerful a degree can be when it’s built for the future.